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Apple Releases Another New 'Get a Mac' Ad: 'Bake Sale'

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Apr 12, 2001
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Following on the heels of two new "Get a Mac" ads released just days ago, Apple has released a third ad in the series, Bake Sale.


223457-bake_sale_300.png



The commercial, available on Apple's site, shows "PC" holding a bake sale in order to raise money to fix Vista. The ad continues the theme introduced in Bean Counter of poking fun at Microsoft's new $300 million advertising campaign under the premise that the money would have better spent addressing Vista's problems.

Article Link: Apple Releases Another New 'Get a Mac' Ad: 'Bake Sale'
 
Article Link
https://www.macrumors.com/2008/10/21/apple-releases-another-new-get-a-mac-ad-bake-sale/
Great ad it does make you wonder what MS is thinkin when it comes to vista recently oh wait cant say that v word Darn it :D
 
I shouldn't have watched that when I'm hungry. Those cakes look scrumptious.
 
That was genius from the start, however it looks like the gentleman who plays 'PC' has lost a considerable amount of weight recently. I wonder if his health is the reason, if so I hope he is following Doctor's orders, because it would be too bad for everyone if 'PC' as we've come to know him is forced to step aside for some unforeseen reason.:apple:
 
I love the dig at the Microsoft / Seinfeld deal!

The commercial is about Microsoft's big expensive ad campaign and PC wants $10 million for a "bite."

Sounds a lot like the $10 million for a bite of Seinfeld fiasco. "Now you have to pay me because you've had a bite."

It could have been any price for anything, but it was $10 million, for a bite. Genius.
 
Very funny. This one and "Bean Counter" are really poking fun at Microsoft.

You would think that a company as big as Microsoft would be able to do something, but they seem to fall at every hurdle.
 
bootspur said:
That was genius from the start, however it looks like the gentleman who plays 'PC' has lost a considerable amount of weight recently. I wonder if his health is the reason, if so I hope he is following Doctor's orders, because it would be too bad for everyone if 'PC' as we've come to know him is forced to step aside for some unforeseen reason.:apple:
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Since when did losing weight become a bad thing? Maybe that's why the US is having an obesity problem.
 
bootspur said:
That was genius from the start, however it looks like the gentleman who plays 'PC' has lost a considerable amount of weight recently. I wonder if his health is the reason, if so I hope he is following Doctor's orders, because it would be too bad for everyone if 'PC' as we've come to know him is forced to step aside for some unforeseen reason.:apple:
Click to expand...

What?? Since when does loosing weight = sick?
 
am i the only one that thinks the average tv-watcher wouldn't know that microsoft has gone on a $300 million advertising spree? if I didn't go onto macrumors, I probably wouldn't know that...
so then this commercial would make no sense to me.


am i alone on this one?
 
swb1192 said:
am i the only one that thinks the average tv-watcher wouldn't know that microsoft has gone on a $300 million advertising spree? if I didn't go onto macrumors, I probably wouldn't know that...
so then this commercial would make no sense to me.


am i alone on this one?
Click to expand...

I don't think many people will get the subtle nuances. However, anyone who has seen Apple's ads on TV has also seen Microsoft's recent PC/Windows advertising push.

The Microsoft "I'm a PC" ads are clearly rebuttals to Apple's "Get a Mac" ads, so I don't think Apple's intended idea will be lost on anyone. I think Microsoft has done more harm than good.


As a side: While I'm sure Apple and Microsoft are looking for their ads to trump the others, it not as if Apple and Microsoft are writing these ads. I wonder what the competition levels are like between their respective ad houses - they're clearly just as determined to outdo one another.
 
Very nice, but does anyone else find it ironic that Apple is making fun of Microsoft for spending money on advertising, and at t he same time Apple has came out with three advertisements in one week. If any of you don't I sure do. Not only that, Microsoft's ads don't bash the competition; not saying I like them, but still.
 
kjs862 said:
Very nice, but does anyone else find it ironic that Apple is making fun of Microsoft for spending money on advertising, and at t he same time Apple has came out with three advertisements in one week. If any of you don't I sure do. Not only that, Microsoft's ads don't bash the competition; not saying I like them, but still.
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This was brought up over and over again in the last Apple ad thread.

A. Microsoft has spent an average of 22% of their net sales on advertising over the last three years. Apple has spent almost half that amount averaging around 12% of their net sales per year. Both companies advertise multiple products (MS:Windows, Office, WinMo, XBox, etc; Apple:Mac, iPod, iPhone) so it's hard to break it down, but Microsoft spends almost twice the percentage of net sale on advertising compared to Apple.

B. Microsoft is advertising (in Windows case) due to poor sales due to poor reception of their Windows product. Apple advertises because they think they are the better of the products. Apple isn't making fun of Microsoft for advertising - they're making fun of the reason they have to advertise.
 
skwoytek said:
This was brought up over and over again in the last Apple ad thread.

A. Microsoft has spent an average of 22% of their net sales on advertising over the last three years. Apple has spent almost half that amount averaging around 12% of their net sales per year. Both companies advertise multiple products (MS:Windows, Office, WinMo, XBox, etc; Apple:Mac, iPod, iPhone) so it's hard to break it down, but Microsoft spends almost twice the percentage of net sale on advertising compared to Apple.

B. Microsoft is advertising (in Windows case) due to poor sales due to poor reception of their Windows product. Apple advertises because they think they are the better of the products. Apple isn't making fun of Microsoft for advertising - they're making fun of the reason they have to advertise.
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good points
 
ecompuplus said:
I wonder how much Apple is spending on those campaigns.:confused:
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Quite. They're hypocritical at best. Does no one rememebr "Sorry - we're delaying our OS, because we've been too busy making a cell phone"

We moan about politicians conducting negative campaigning, but because these are 'funny' and it's Apple, they can do what they want.
 
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