Apple Releases Exclusive Haptic Trailer for 'F1' Movie Starring Brad Pitt

[MacRumors]

Apple has released a unique haptic trailer for its upcoming "F1" movie starring Brad Pitt, available exclusively in the TV app on iPhone.

The trailer uses the iPhone's Taptic Engine to create vibrations that sync with the on-screen action. When F1 cars roar around the track, you can physically feel the engine vibrations in your hands. The haptic effects match the intensity of what's happening on screen, ramping up as engines rev and providing subtle feedback for smaller actions like a bouncing ping pong ball.

To experience the trailer, iPhone users need iOS 18.4 or later and can find it featured in the TV+ tab of the TV app.

In the film, Brad Pitt stars as an F1 driver who was an up-and-coming talent in the 1990s, until an accident on the track nearly ended his career. Thirty years later, Pitt is invited to join a former teammate's struggling F1 team, in a last-shot bid to save the team and become the best in the world. It looks to be a classic underdog story.

The haptic trailer is Apple's latest marketing push for F1, which hits U.S. theaters on June 27. The film will eventually stream on Apple TV+ after its theatrical run, which could be Apple's last effort at big-money theatrical releases for the foreseeable future.

Article Link: Apple Releases Exclusive Haptic Trailer for 'F1' Movie Starring Brad Pitt

 

[mattopotamus]

Ironically, it doesn't work on the ios26 beta

edit: just kidding. I swear it wasn't working for me this morning. Really impressive use of haptics.

 

[Logic368]

Actually very fun. Hope there will be more of these.

 

[lostom]

Just gave it a run, that's really cool, nice " touch" all round, subtle at times and then increases intensity when needed, impressive.

 

[klasma]

Cute. Now they just need to release Ultra MacPro Kart. (You know, the one with the wheels.)

 

[MRSugarD]

Just watched it and it was fun. The movie also left a better impression than after its first trailer.

 

[mansplains]

Where’s the Lovense version?

 

[jjwwqq]

Gimmicky, and not optimally used. This is definitely a “less is more” situation, and they went the more, more, MORE route.

 

[nfl46]

Oh my! This was really cool. iPhone haptics are impressive!

 

[mongobongo]

Kinda cool, not gonna lie

 

[macnavarra]

Hapatic .... LOL errr Haptic

 

[StoneJack]

I hope these movies somehow make money for the company

 

[dmr727]

My initial reaction to the article was that the haptic stuff is gimmicky, but it turns out to actually be kinda cool.

 

[lazyrighteye]

That was a pretty cool, and effective, use of haptics. Tho I’m not sure why there was haptic feedback during the kissing scene. 🤪

 

[aorr]

That was cool! I wish games could make use of it like Real Racing 3.

 

[whirlpoolbread]

My wife and I went to the theater with DBOX seats. It was interesting, for about 5 minutes, after which we both turn the vibes off. I can see it maybe working in some situations (VR, amusement rides), but mostly it and the trailer felt distracting more than anything else.

 

[SmugMaverick]

Actually liked that, need more apps to use the haptics more.

 

[OGdrknight]

Great marketing engagement campaign!

 

[Robert.Walter]

What percentage of the Taptic Engine’s service life does this use up?

 

[jarman92]

That was very cool and now I wanna see the damn movie 😅

 

[jicon]

Very difficult to get a link to the trailer in Canada. Ended up finding it not within the TV+ app, which only showed two trailers. But... on the Appstore, there's an advertisement for the haptic trailer.

For the short racing sequence with rumble of the engines? Yeah, that felt right. Kind of reminded me of Gran Turismo on Playstation. All the other times, like bouncing a ball on a wall? No. Overdone.

 

[BrianM_CAN]

Very difficult to get a link to the trailer in Canada. Ended up finding it not within the TV+ app, which only showed two trailers. But... on the Appstore, there's an advertisement for the haptic trailer.

For the short racing sequence with rumble of the engines? Yeah, that felt right. Kind of reminded me of Gran Turismo on Playstation. All the other times, like bouncing a ball on a wall? No. Overdone.

Weird, it showed up in the AppleTV app for me (I'm in Canada) - just had to scroll down a bit more past the "buy tickets" ad. (Below the "New Releases" section, which is below the "Latest Trailers" section... not sure why they didn't also put it in the "Latest Trailers" section.)

 

[Unity451]

Just watched it. Kinda lame. Feeling the bass rumble in your hands is not very effective. I get that they're trying to mimic the transducer effect of bass shakers, but those little taptic engines just don't produce bass frequencies that can be felt through the hands in the same way as in the whole body.

 

[svish]

Very nice to see this. Hopefully there will be more such trailers for other movies too.

 

[smorrissey]

like it too.