Apple Releases Exclusive Haptic Trailer for 'F1' Movie Starring Brad Pitt

[tgwaste]

That was dope! Good job Apple!

 

[pappl]

Isn't F1 so dead imho? I used to watch it in the 90s. Cars driving in circles, because nothing better on TV.
I'm surprised there will be a movie about it.

 

[delsoul]

I’ve been bashing apple a lot lately, but I’ll say, this was pretty cool and well done.

 

[gwang73]

Call me impressed and it actually does add to the experience. I'm especially impressed with the Haptic engine's ability to mimic the frequencies.

 

[bLackjackj]

Gimmicky, and not optimally used. This is definitely a “less is more” situation, and they went the more, more, MORE route.

Not unlike every Apple Vision Pro short film & test clip.

 

[racerhomie]

Holy Fu.k! It feels very nice. The Porsche and F1 cars have different vibrations

 

[somethingelsefl]

this is the first truly unexpectedly magical thing Apple has done in quite a while

 

[RedGT]

Looks like an awful film.

But I suppose you shouldn’t judge a book by its cover.

Very believable, a 60 year old F1 driver…..

🙄

 

[Rgill]

When I was watching the trailer and suddenly felt the vibration, I couldn’t believe it—honestly, it felt amazing.

 

[Jashar7]

Apple has released a unique haptic trailer for its upcoming "F1" movie starring Brad Pitt, available exclusively in the TV app on iPhone.

The trailer uses the iPhone's Taptic Engine to create vibrations that sync with the on-screen action. When F1 cars roar around the track, you can physically feel the engine vibrations in your hands. The haptic effects match the intensity of what's happening on screen, ramping up as engines rev and providing subtle feedback for smaller actions like a bouncing ping pong ball.

To experience the trailer, iPhone users need iOS 18.4 or later and can find it featured in the TV+ tab of the TV app.

In the film, Brad Pitt stars as an F1 driver who was an up-and-coming talent in the 1990s, until an accident on the track nearly ended his career. Thirty years later, Pitt is invited to join a former teammate's struggling F1 team, in a last-shot bid to save the team and become the best in the world. It looks to be a classic underdog story.

The haptic trailer is Apple's latest marketing push for F1, which hits U.S. theaters on June 27. The film will eventually stream on Apple TV+ after its theatrical run, which could be Apple's last effort at big-money theatrical releases for the foreseeable future.

Article Link: Apple Releases Exclusive Haptic Trailer for 'F1' Movie Starring Brad Pitt

That was actually pretty cool, i didn’t know the haptics were this impressive it literally vibrated like a ACTUAL motor lol

 

[amartinez1660]

It looks to be a classic underdog story.

This movie looks nice, will definitely watch it.
However, the “underdog” theme in the grand scheme of things isn’t quite so.

Maybe locally within the other teams and drivers… however any F1 driver has a life of racing since they are little kids, from kid’s go karts, to quite scary powerful adult go karts to Formula 4, then 3 and 2 before arriving to F1.

Just the entry level F4 can cost between €120000 in France to €300000 a year in Germany for the driver.

They have either a very affluent upbringing or very well connected families (which translates to wealth in any case).

Heck, just having your own personal little Miata for going to the race tracks on your own is financially taxing for the average person, the real underdogs.

 

[ds2000]

Just watched it. Kinda lame. Feeling the bass rumble in your hands is not very effective. I get that they're trying to mimic the transducer effect of bass shakers, but those little taptic engines just don't produce bass frequencies that can be felt through the hands in the same way as in the whole body.

My thoughts too, got about 30 seconds in and just went "meh". Nice that so many seemed to enjoy I guess.