Apple Releases 'iAd Gallery' App

[MacRumors]

Apple has released a new app today called iAd Gallery. The app simply features a gallery of iAd campaigns:

The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world's best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven't seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that’s all your own.

The move seems a rather transparent effort for Apple to add value to current advertisers using the iAd network. iAd Gallery is a free download.

Article Link: Apple Releases 'iAd Gallery' App

 

[JGowan]

I've often wondered about all of the great ads that I might be missing. Some, I don't care about, but others are very interactive and stuff that I buy or would buy. These interactive experiences help make a product just a little more real, accessible and engaging. If you show me why I would want something, it's a lot more effective than just a static graphic getting in my way.

Ads can be fun --> SUPER BOWL, anyone? So with the "Loved" save feature, it'll be great when you want to show a friend how great something was or if you need to refer to it when trying to make a buying decision.

The naysayers here --> boring. This is cool. If you don't like, don't waste the bits on your iPhone. The rest of us will enjoy the app.

I'll be downloading this. Thanks, Apple!

 

[miamialley]

Seriously?

 

[PeterQVenkman]

Is it too late for April Fool's?

Edit - I kinda want a McRib now...

 

[archipellago]

Desperate is as desperate does...

 

[trunten]

Next up, iAd the movie!

 

[JAQ]

This app is nothing more/less than an ad for Apple's ad network.

My head may implode.

 

[dethmaShine]

I remember a girl/woman submitting such an app to Apple.

It was rejected on the grounds:

'Not required => redundant'.

I see something changing now.

 

[Singin Hobo]

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

They should charge for this. It would totally be worth it.

 

[Eidorian]

I wonder if the McRib is still on sale around here...

I still have to try those new Turkey Burgers at Hardee's.

 

[SDub90]

Is it too late for April Fool's?

Edit - I kinda want a McRib now...

Ditto.

Would have made the app myself, but I assumed it would have been rejected. It's moves like this that make me dislike apple.

 

[TomCondon]

haha this is as lame as a tv station bringing out a half hour of the most "unique" and "fascinating" ads, wow.

also, maybe if they were some good, funny ads it would be ok, but no. The ads shown in the pic are just "EAT MCRIB" and "MAYBELLINE"...

 

[mike5411]

they should allow users to like or dislike iAds to help cater the iAds that are sent to the user

 

[ppilone]

Maybe the winter interns held an app contest and the winner was guaranteed an app in the app store...

 

[nicroma]

This app is nothing more/less than an ad for Apple's ad network.

My head may implode.

No kidding. Ridiculous.

 

[Mad Mac Maniac]

At first I was so excited that this was free!!

I DLed and found out it's ad supported.

Dumb, 1 star Where's the $1 in app purchase to remove the ads?

 

[grmatt]

I knew there'd be a lot of "wuts" but this makes sense. If you don't like it, don't download it. I'm sure plenty of people will and it only adds value to their advertisers.

Honestly though, some of the ads are really well done. Maybe I just appreciate them more than some others being that I am kind of in the industry.

 

[IOIIOOO]

Now the dismal iAd clickthrough rates we see do to so few ads available can be made even lower. Thanks Apple!

 

[TomCondon]

This totally reminds me of when capitalism goes too far...

 

[drewc1138]

Some people are actually interested in marketing, and would love to have a centralized place to view how large companies are advertising on one of the largest mobile spaces in the world.

By all means, go back to playing Doodle Jump.

 

[Axemantitan]

The McRib is back!

(Just kidding, I hate McDonalds.)

 

[Bistroengine]

[Nevermind. Took a bit of searching, but I eventually found it. Curiously, for me, it did not show up when I searched for Apple]

Am I the only one not finding this on the App Store?

 

[v66jack]

they should allow users to like or dislike iAds to help cater the iAds that are sent to the user

Now this is a killer idea. Allowing users to activly decide what types of ads they see.

 

[Stridder44]

An app that brings all the things I hate together. Lovely. I know advertising is a necessary evil but an app that just displays ads? Biggest WTF of the year. I mean really, who the hell could this be marketed to? People that just enjoy looking at tiny, crappy advertisements? No one is that boring or unproductive.

 

[mab920]

orrrrrrrr maybe this is a good way for those looking to develop iAds to look at some of the ways other companies are using this new platform for marketing.