Apple just released a new ad for the iPad 2. We believe: http://www.youtube.com/watch?v=tyEpaPEbjzI&feature=youtube_gdata_player
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Apple releases new Ad for the iPad 2. We believe
- Thread starter petvas
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A really good representation of what Apple is striving to do in the "post PC" era. It's not about tech specs anymore (although those are still important things). Rather, Apple is leading in the innovation of consumer experience, which perhaps, is more essential to a product's success than simply its size, memory, screen resolution, etc. The future leaders of technology will be the ones that entice their customers through the brilliance and personal connections made with their products.
Engadget wrote a great article about this a while back, in case you're interested.
And if you're not interested, maybe you'll prefer this link instead.
Engadget wrote a great article about this a while back, in case you're interested.
And if you're not interested, maybe you'll prefer this link instead.
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Post-PC era doesn't mean you won't need PCs. It's about different types of devices, that you use differently and interact with differently and that don't try to be the same thing as PCs.
Great Ad, one of the best that Apple have done for a long time. Much better in my opinion to talk about the + of your product and what you are trying to do, rather than knock the competition.
It's staggering, the amount of people who still have no clue what Jobs means by 'Post-PC'. He's been saying it since 2007.
This strikes me as an ad geared towards older people, like parents, who may not quite understand the appeal of an iPad. Therefore I must conclude it's actually a propaganda film funded by the group Children Who Want iPads for Christmas!, or CWiC!, as they prefer to be called.
....so you think Apple should spend money on ads promoting the iPad to people who understand it and have likely already bought it?
He was also the voice for the iPad ads last year, including the famous "What is iPad" commercial. IIRC, he is ONLY doing iPad commercials, much like the iPhone voice actor is only doing iPhone commercials.
But then it's not really post-PC is it? It's more like the "tandem-PC" era. For a lot of people (in certain professions especially) the iPad seems to be purely additional because it can't do what their notebook does. It's still a fun and cool device and I'll probably get one so I can watch movies in bed/while cooking or play some games, but I don't think I could write long documents or do exhaustive research on it like I'd have to for my eventual job.
I can definitely see how it will be very useful in a lot of other ways though, but the software and hardware isn't there 100% for some things, though I expect it will rapidly catch up as people figure out ways to make use of the new interactive method.
As for the commercial, I thought it was ok, but very typical of all the iPad commercials. The iPad commercials have been some of the worst overall in my opinion because they've been trying too hard. A good commercial should seem effortless. It should only try to do one of three things: make us laugh, make us cry, or amaze us.
One of the best Apple commercials in recent times was the original Macbook Air commercial where "New Soul" is playing and a hand pulls the air out of a manilla envelope. That is a great commercial because it amazes us without words or explanations. Apple needs to have another commercial that does something similarly amazing with the iPad. Instead of trying to tell us all the ways you can use an iPad, just show us one amazing thing about it. That commercial would be far more powerful and effective.
