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Apple Releases New 'Barbers' iPhone 7 Plus Ad Promoting Portrait Mode

mac_in_tosh said:
That's my point - "for certain photos." It's not a general, foolproof method (compared to a fast lens on a large sensor camera) so it's surprising that such a big deal is made out of it.
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I don't find it surprising at all. It helps Apple customers make better photos, especially portraits, with their phone. Nothing wrong with that. Nobody expects it to be as good as a large aperture lens on a large sensor. The majority of Apple's customers likely don't even know what that means. Making better portraits is still important.

The photos I've seen from it look really good considering they came from a phone cam.
 
I love the boy dancing at the end and the way they cut the hair off with a look, lovely! I agree with NachoGrande, that a feature to block portrait mode in videos would be most welcome, but here's to the smiles! :):apple:;):p


Apple today shared a new iPhone 7 Plus ad on its YouTube channel, once again promoting the Portrait Mode feature of its flagship device.

The spot takes place in a barbershop, with photos from the iPhone 7 Plus used to advertise the shop's skills. Images captured with the iPhone are added to the storefront, drawing in more and more customers until there's a long line out the door. "In Portrait mode on the iPhone 7 Plus, you don't just look good. You look fantastic," reads the ad's description.


Apple has been heavily promoting the iPhone 7 Plus Portrait Mode feature, which Tim Cook recently said is one of the reasons why the iPhone 7 Plus has been the most popular "Plus" model the company has released yet.

Interest in the iPhone 7 Plus led to constrained supplies for months, with Apple having just reached supply/demand balance early in the second quarter of 2017.

Apple has released several ads focusing on the iPhone 7 Plus and its dual lens camera, including "Take Mine" about a girl in a greek village who captures her town using Portrait Mode, and "The City," featuring two people who document a series of adventures using the iPhone 7 Plus.

Apple also recently shared a new website and a series of tutorial videos that cover how to take better photos using the iPhone 7 and the iPhone 7 Plus.

Article Link: Apple Releases New 'Barbers' iPhone 7 Plus Ad Promoting Portrait Mode[/QUOTE]
 
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eyeseeyou said:
Are the pictures produced actually able to printed at an acceptable level of quality to be printed at the size shown in the commercial?
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I printed a lot of photo taken with my 6s, but not at the size you see in commercial.
If the picture is taken in daylight the quality in pretty good, I imagine I could print a portrait mode photo and get a good quality if I had a 7+ but I'm not sure it would look great at that size.
 
I wonder how much money these barbers got for cutting all those peoples hair... It's racial profiling. Lightskin barbers also cut hair. And where's the female barbers - why are they not represented in this video.. that's discrimination too.


HAHAHAHAHAHAH just kidding. I hope they make it rich- these barbers should have their own tv show and appear on Oprah.
 
78Bandit said:
I went back and watched in 1/4 time and did see where it looked like the background was already blurry in the action shots like you said. The one of the guy that looked like Napoleon Dynamite was very blurry to begin with so the picture wound up looking almost the same. In some of the others the background completely changed from the live shot so no comparison was possible.

With the commercial of the couple in the city Apple has been showing on TV lately you can see a big difference in the transition from live action to picture. The sharp features of the cityscape in the live shots are contrasted with the soft background shown in those pictures. That one is a much better commercial showcasing portrait mode.
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Yeah, I like the feel of this ad, but it sucks as a comparison. Most people will think "Any phone can do that" because there's nothing to compare it against. It was also weird how they changed the background—made it seem like that was a feature, maybe even the primary feature they were showing off.
 
Moorepheus said:
Release all the ads they want, Portrait mode is a gimmick at best. In a well lit room, still get the message that I need more light. The Photos are grainy and half the time it doesn't take the depth of field picture at all.
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There might be something wrong with your phone's camera. Have you had apple look at it?
 
eyeseeyou said:
Are the pictures produced actually able to printed at an acceptable level of quality to be printed at the size shown in the commercial?
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Yes. I do it all the time for work. My iPhone has replaced my $2500 DSLR for 50% of my work.
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mac_in_tosh said:
That's my point - why make such a big deal about something that needs to mature? Doesn't Apple have something better to promote than a works-only-sometimes imaging algorithm?
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In tech, everything needs to mature more so that is not a valid reason. If they believe customers are buying iPhones for a specific feature, they will spends hundreds of millions on advertising that single feature.
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28monkeys said:
disappointed. why wasn't Ice Cube feature in this even though Apple parodized the movie?
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So Ice Cube owns all rights to black people in barber shops? You should work for Apple's trademark and patent teams ;-)
 
wigby said:
So Ice Cube owns all rights to black people in barber shops? You should work for Apple's trademark and patent teams ;-)
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I'm hoping the OP was being sarcastic but there are a few comments in this thread that are sounding like some folks are either ignorant or have very little experience with barber shops. It's an entire culture.

BARBER SHOPS =/= ICE CUBE

There are plenty of different types of barber shops, the one featured in this commercial happened to have mostly(all) black folks in it.

I'm sure there were complaints about the Apple commercials with all white people or all Asian people too lol.
 
wigby said:
Yes. I do it all the time for work. My iPhone has replaced my $2500 DSLR for 50% of my work.
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Amazing.

I mean money talks. And that saying "the best camera is the one on you" or something like that.

Actually seriously considering selling my dslr and just going with my g7x ii and 7 plus. Not my profession so these two will cover most of my situations most of the time lol.
 
wigby said:
In tech, everything needs to mature more so that is not a valid reason. If they believe customers are buying iPhones for a specific feature, they will spends hundreds of millions on advertising that single feature.
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Do you really think customers are flocking to the iPhone because of this specific feature?

I somehow doubt it. Just as I would doubt that people are lusting after an iPhone because of Siri.
 
mac_in_tosh said:
Do you really think customers are flocking to the iPhone because of this specific feature?

I somehow doubt it. Just as I would doubt that people are lusting after an iPhone because of Siri.
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I think you're wrong on both counts. We know the camera is the #1 feature of any smartphone buying choice. Portrait mode is a subset of that choice but a differentiator. Since most flagship smartphone cameras are roughly the same today, that differentiator will push many non iPhone users over to the iPhone 7+ and push many iPhone 7 users over to iPhone 7+. Siri is a different story and more driven by marketing promises than delivery but it doesn't matter. We're talking about hundreds of millions of consumers. Ask all of them what they know about voice assistants and the first word from most will be "Siri". Job done.
 
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wigby said:
I think you're wrong on both counts. We know the camera is the #1 feature of any smartphone buying choice. Portrait mode is a subset of that choice but a differentiator.
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Even accepting your statement about what "we know," how does Portrait Mode compare with any of the following as the deciding factor in choosing a phone: size, weight, color, OS, available apps, screen quality/size, connectivity, etc.?

wigby said:
Siri is a different story and more driven by marketing promises than delivery but it doesn't matter. We're talking about hundreds of millions of consumers. Ask all of them what they know about voice assistants and the first word from most will be "Siri". Job done.
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Maybe, but unless you have poll data we don't really know. A large number, maybe "most" will say Cortana or Alexa.

My main point is that Portrait Mode and Siri are okay/good some/most of the time but are not what I would consider fully ready-for-prime time technologies, even if marketing convinces a lot of people to embrace them. It's just surprising to me that Apple would make such a big deal out of an image processing algorithm like Portrait Mode. I just expect more in the way of innovation from them.

I've run out of gas on this discussion, so you can have the last word. Cheers.
 
The ad isn't realistic because the portrait camera with f/2.8 aperture gets disabled except in perfect outdoor lighting condition.
 
mac_in_tosh said:
Even accepting your statement about what "we know," how does Portrait Mode compare with any of the following as the deciding factor in choosing a phone: size, weight, color, OS, available apps, screen quality/size, connectivity, etc.?



Maybe, but unless you have poll data we don't really know. A large number, maybe "most" will say Cortana or Alexa.

My main point is that Portrait Mode and Siri are okay/good some/most of the time but are not what I would consider fully ready-for-prime time technologies, even if marketing convinces a lot of people to embrace them. It's just surprising to me that Apple would make such a big deal out of an image processing algorithm like Portrait Mode. I just expect more in the way of innovation from them.

I've run out of gas on this discussion, so you can have the last word. Cheers.
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All of those factors you list can include just about any camera. So after you choose your size, weight, color, OS, available apps, screen quality/size, connectivity, etc., you're going to pick the best camera which is essentially the same camera in all flagship phones (all Sony sensors). That leaves only the camera software as the differentiator which leave's Apple's portrait mode standing alone. There have been other implementations of the DOF effect but none have been as successful nor marketed nearly as much as Apple's.

I'm sure they will be leaning heavily on AR features this release cycle but that will take a while for developers and the public to catch up so in the next 6-18 months, portrait mode becomes the big feature. Besides, there is so much more development they can do on portrait mode over the next 5 years if it isn't completely overshadowed by shiny new AR apps and tech.
 
mac_in_tosh said:
My main point is that Portrait Mode and Siri are okay/good some/most of the time but are not what I would consider fully ready-for-prime time technologies
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Speaking from experience "portrait mode" is more "ready-for-prime time" than siri lol. Borderline more useful for my daily activities which include taking pics of my family.
 
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