Apple Releases New 'Get a Mac', iPod Touch, and iPod Nano Ads

[MacRumors]

Apple this week has launched three new television commercials, including one new "Get a Mac" ad featuring Justin Long and John Hodgman in their usual roles, one highlighting the gaming focus of the iPod touch, and a third showing off the video capabilities of the new iPod nano.

The newest "Get a Mac" commercial, entitled PC Innovation Lab and posted yesterday to Apple's ad gallery, highlights several of Apple's technological innovations, including MagSafe power connectors and extended-life batteries. In contrast, Hodgman's "PC" character introduces several new tongue-in-cheek PC innovations, which include an "air-cushioned enclosure" and a "new, extremely long cord".

The other two commercials, introduced during Apple's "It's Only Rock and Roll" media event on Wednesday, have also been posted to their respective ad galleries. Apple's Next Level Fun commercial highlights gaming on the iPod touch by displaying a series of games, including several multiplayer scenarios, in quick succession. The new iPod nano commercial, entitled Nano Shoots Color, shows off the new device's video camera capabilities while also demonstrating the wide variety of available color options.

Article Link: Apple Releases New 'Get a Mac', iPod Touch, and iPod Nano Ads

 

[kolax]

MagSafe has been around since 2006, and Apple has only just now decided it's a good enough selling point to put in an ad..?!

 

[alent1234]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

 

[Lesser Evets]

These ads are extremely funny... in how they upset people and make them critical.

 

[numediaman]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

Not surprising coming from a "newbie". You also write on your last post "i like my iphone, but it doesn't make me want to go out and pay a premium for a Mac" -- are you a paid poster?

Good luck running Snow Leopard on your PC.

 

[wonderbread57]

plaayyyyyyyyyed. Apple needs to innovate in the marketing department and stop going with the same trite routine.

 

[4D4M]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

My astroturfer detector is going nuts... Microsoft needs to train their minions better than this.

 

[blondepianist]

They finally made another Get a Mac that doesn't mention viruses! MagSafe is definitely a great little detail - shows how much Apple pays attention to the small stuff. I've tripped over the cord a few times in the years that I've had my MacBook, and MagSafe works great!

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

Well, I've never seen a product that did ship bug-free. Any computer science class will tell you that maintenance updates are a normal part of the software development cycle. Snow Leopard was hardly a beta.. it's definitely better than Leopard and none of the bugs were critical (just Flash was.. odd). Kudos to Apple for getting 10.6.1 out the door so fast.

And hardware? You know you can get a Mac Pro configured with as much as two 2.93Ghz Quad-Core Xeon processors, 32GB of 1066MHz DDR3 processors, right? What are you doing that requires more than that?

 

[Target362]

These ads are extremely funny... in how they upset people and make them critical.

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

 

[EagerDragon]

i like my iphone, but i doubt i'll buy a Mac unless the hardware is a bit more powerful

and Apple needs to stop releasing beta products. with SL they probably set a record of the fastest service pack release after a product release. They probably had the update in development and released SL just for sales.

And same with the iphone. ITunes 9 and 3.1 which should have been the shipping firmware were probably in development when the 3GS shipped and they released it as is to ship it in June

You seem to be commenting on a product that you do not have (Mac & SL), can you tell us what makes you an expert on these products?

When you state power you probably refering to the ability to run GAMES at maximum speed. Macs are for more than computer games, and with the changes made by SL for the support of multiple cores and GPU's it makes the Macs pretty powerful and allow each application to use many more than 4 Gigs of Memory. The number of third party application running in 64 bit mode is rapidly increasing and the 32 bit versions are still around in the mean time.

Power is not just measured in FPS.

 

[Small White Car]

MagSafe has been around since 2006, and Apple has only just now decided it's a good enough selling point to put in an ad..?!

They were in an ad then. The one with PC in a leg cast and wheelchair.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Mmm hmmm...

 

[raremage]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

Sometimes this is true, but it depends. You could be building, enhancing, or emphasizing brand. You could be raising awareness about yourself, or your competition. You could be communicating some message regardless of specific product. You could be trying to sell a specific item or items. Or you could be trying to demo a specific product or service.

In this case, the Get A Mac ads accomplish all of these except the last one.

Having said that, I find most of the ads clever but I can take or leave this one.

 

[walnuts]

And hardware? You know you can get a Mac Pro configured with as much as two 2.93Ghz Quad-Core Xeon processors, 32GB of 1066MHz DDR3 processors, right? What are you doing that requires more than that?

I agree generally, but the poster probably meant for the price. It is undisputed that there is a hole in apple's line. You can't buy a decently priced desktop machine with consumer quality desktop internals. You are stuck between an iMac, which is reasonably priced for an all-in-one but takes a performance hit due to its laptop internals, and a Mac Pro which uses server-grade processors that are prohibitively expensive for a home user.

 

[AdeFowler]

Lame and tiresome in my 'umble opinion. Some of the comments and snipes in Wednesday's keynote also came across as smug and ill-advised. I think it's time to move on.

 

[Michael73]

MagSafe has been around since 2006, and Apple has only just now decided it's a good enough selling point to put in an ad..?!

NOPE! Try looking at one of the very first ads from 2006 called Accident. Apple is starting to repeat itself.

Am I the only one who thinks the Justin Long / John Hodgman ads are getting a little long in the tooth?

Don't get me wrong, they're cute and instantly recognizable but they've been going since 2006. The only thing that old in Apple's line-up is their 30" Cinema display which badly needs a refresh too.

 

[emulator]

MagSafe has been around since 2006, and Apple has only just now decided it's a good enough selling point to put in an ad..?!

these ads never focused on what the apple machines/software have but what the PCs (funny, apple computers are personal computers as well) do not have. that's what makes this campaign long, boring and irrelevant.

 

[Small White Car]

these ads never focused on what the apple machines/software have but what the PCs (funny, apple computers are personal computers as well) do not have. that's what makes this campaign long, boring and irrelevant.

So I guess you missed the first one they did about mag-safe.
And the one they did about Time Machine.
And the one about camera drivers.
And the one about the Genius Bar.
And the one about built in iSight cameras.
And...

...well, let's just admit it. You really haven't watched very many of these, have you?

 

[freediverdude]

I saw the Get a Mac one last night on ABC, I think during Grey's Anatomy. It's really cute. Especially when Justin says "PC, it's bubble wrap", hehe.

 

[Target362]

Mmm hmmm...

still. dont try to change the subject. I know quite a bit about this stuff and trust me even that alone doesnt sell gicho

get to school the buss is waiting

 

[Stampyhead]

Does anyone know what that first game is in the Next Level Fun video?

 

[Takeo]

Ummm... how about a link?

 

[Small White Car]

still. dont try to change the subject. I know quite a bit about this stuff and trust me even that alone doesnt sell gicho

So your point is that the Gecko ads and the Mac/PC ads are a waste of money? (I'm guessing here since you refuse to explain anything fully.) Do I have that right?

 

[pohl]

When Hodgman raisied his glass and said "Cheers...to innovation", it brought me back to the MS v DoJ days, when "innovation" referred to cutting off the oxygen supply of the nascent internet browser industry by integrating Windows and Internet Explorer.

They seemed to be in such a strong position back then, having delegated hardware production to other companies that resold their operating system. Now it's looking more like their achilles heel, since those companies have "raced to the bottom" and don't have the margins for actual innovation on the hardware side - and, meanwhile, Microsoft isn't in a position to do much about it, since they willingly gave that half of the industry away to others.

 

[coolfactor]

hate to break it to you kid, but most of the world wants to SEE the product in action, not be talk to by a guy whos still a virgin and another who had too many big macs.

The point of an ad is to SELL the item, not be entertained. If you want entertainment watch late night TV

It's important to back up your factual posts with.... facts. Where's the numbers that "most" people want to see the product in action?

For some proof that the ads to indeed work, just walk into any Apple Store.

 

[kahu]

It's too bad Apple spends so much money on these ads for a guy like Long who mumbles his lines so badly you can't understand what he's saying. The "h'lomamac" is bad enough, but listen to the garbled string of words toward the end, while Hodgman's lines are delivered crisply and professionally...If the director of the ads was a computer, it would be a PC for sure.