Ah yes. The slower an update comes out, the better
The secret of Microsoft's success 
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Apple Releases New 'Get a Mac', iPod Touch, and iPod Nano Ads
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Ah yes. The slower an update comes out, the better
The secret of Microsoft's success 
Ah yes. The slower an update comes out, the better
Microsoft releases security updates/bugfixes on the second Tuesday of every month...
Exactly. Entertaining general messages and positive impressions are not enough--people need to understand the DETAILS of why a Mac is better. That's why these ads are so great: they get people to go to Apple Stores and apple.com, which can demonstrate the details as no TV ad ever could. It's almost as though the ads are just one part of a larger marketing strategy which is working well.
Ah--then they're no better than Apple after all
Frequent and prompt attention to fixes means a bad product, according to some 
I can't believe they haven't been pushing all the little innovations harder.
Magsafe, multitouch (glass so it never gets that worn down feeling), the battery, etc
as a mac and Pc user my self I have to agree with you.
plus if macs were soooooooooooo perfect then why the need for the latest bug fix? I thought macs were perfect and had no bugs
Well for a start, standard definition video in such a small and thin package IS new, especially in a fully functional iPod.
Also, that old FM radio of yours won't pause a live feed or tag songs in iTunes for you will it?
OK, Apple are not the only innovative company in the world, but I think most would agree that they're right up there with the best. Game changing in fact! That's what people do seem to say in all the polls I've seen.
You are right about the hole existence.
The Apple's problem is how to fill the hole and don't get killed by.
So far they don't know and safely do not try...
I just cant see how this new ad (innovation) would make someone considering a new computer purchase want an apple machine rather than a PC.
I personally think the whole campaign is just lame now... and that microsoft's laptop hunters commercials were much better (ok.. MS didnt exactly tell the truth... but the message that each ad chose to focus on came across loud and clear to tech-noobs and the campaign was deemed a success when their brand was re-tested for value)
Apple really needs to take its head out of its ass... it believes it is more special than it really is. I love their products... but their advertising sucks.
I personally think the whole campaign is just lame now... and that microsoft's laptop hunters commercials were much better (ok.. MS didnt exactly tell the truth... but the message that each ad chose to focus on came across loud and clear to tech-noobs and the campaign was deemed a success when their brand was re-tested for value)
Apple really needs to take its head out of its ass... it believes it is more special than it really is. I love their products... but their advertising sucks.
Except that they were complete failures, and actually seemed to have helped Apple sell more Macs. All those commercials really did is lock MS into bargain-bin status and confirm the Mac's desirability.
They do need a new advertising campaign. For those who want a Mac, they've already been swayed by the previous ads. For those who don't, they're just getting more annoyed.
Microsoft's campaign did work really well because it highlighted the cost issue during a massive economic downturn. Yes, you get more if you spend more on a Mac, but that wasn't the point of them.
And both have mistruths in them, they're ads (the guy saying he showed his pilot the weather on his iphone (which is always wrong for me) and they took off was RIDICULOUS) and not meant to be 100% truthful.
I think if they changed things up and did something different, it would be a lot more effective. At this point they're pandering to fanboys, I know a lot of people who just ignore them when they are on tv.
MS can't be locked into bargain-bin status because they don't sell computers. The ads were effective, http://www.tuaw.com/2009/05/20/brandindex-microsofts-ads-effective/.
MS has lost control of the Premium market. If the average consumer has $1000+ to spend on computer, chances are it won't be a PC. Apple rules the Premium segment, especially when it comes to notebooks. This is a major problem for MS' image, especially in terms of mindshare.
The Premium end of the market pyramid is near or at the top. It's much more narrow, but the consumer approaches tech (and other products) from an entirely different perspective (often not on price), with difference epxectations that Apple happens to cater to. Ideally, you WANT to rule the Premium end. It's these customers that build your brand, that make it desirable, and that will pay top dollar for what you provide. This is what has Microsoft acting so defensive: Windows still has overwhelming unit sale market share, but it is now almost entirely at the low end of the market.
Yep, some thought the ads were effective. In May. Then the Apple Factor set in around June/July, along with MS' abysmal quarterly showing, along with Apple's record Mac sales . . . in a recession, no less.
Everyone NOW is unanimous in their agreement that The Laptop Hunters ad campaign was another MS dud. Except some of us already realized this back in May.
"Not cool enough to be a Mac person", as stated in those ads, is both a compliment to Apple and the dismissal of MS' user base as cheap losers. And that's exactly what MS did: make their user base look like cheap losers sifting through the bargain bin because they had failed financially and socially. Not exactly an attractive image! And really, it ended up achieveing nothing other than record Mac sales and more uncomfortable questions for Ballmer (in a room full of Macs, no less.)
They didn't fail to force Apple to lower the price of their laptops. I wish MS would run some desktop ads.
Apple's latest ads are rapidly reach the point of diminishing returns. Stale to only to the most determined cultist.
HAHAHA! See what I mean?
It's funny how you had to impose your view of what advertising should be onto a successful campaign. It's hilarious.
Yes. Because that's what MS wanted. To spend hundreds of millions of dollars to help Apple sell more Macs.
Desktop ads? For what? To burn money on? The desktop market is dying. It's all about notebooks, portables, and mobile power now.
Except you'd never know it, judging by Apple's astounding success during a recession.
Have you seen apples profit numbers? I think the ads are working, and when they see they're not as effective, they'll change them. Obviously they run lots of tests. I have a feeling the target audience ISN'T macrumors members.
Stale except the the most determined cultist? You have 1700 posts in 18 months! Some would call you a cultist! Again, I have a feeling macrumors members aren't the target audience. It seems stale to us because we go to macrumors.com everyday to see what the news is. To the average person, it must be working. Look at the profit numbers (in a recession.)
look at Microsoft's profits 2000 - 2002. along with RIM and a few other companies. Apple is not the only company that grows profits at double digit rates in a recession. if it wasn't for the iphone then apple would be barely breaking even or losing money since the ipod market is saturated