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Apple Releases New Holiday Ad 'The Song'

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Apr 12, 2001
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Apple today released a new 90-second holiday ad entitled "The Song", following in the footsteps of last year's "Misunderstood" ad.

"The Song" centers around a girl who stumbles upon an old record, apparently a gift from her grandmother to her grandfather from 1952. The record includes a message about not being able to be together for the holidays and then a rendition of "Love Is Here to Stay" sung by the grandmother.

Upon finding the old record, the girl secretly learns the tune's vocals and puts together her own accompaniment on several instruments, eventually recording her own portions of the song alongside her grandmother's. The girl then leaves an iPad mini with a note saying "A Duet, Press Play" for her grandmother, who listens to the duet between her much younger self and her granddaughter, bringing her to tears as she looks through the old photographs left along with the iPad by the girl.

The new ad is currently being featured on apple.com and should be added to Apple's YouTube site shortly.

Article Link: Apple Releases New Holiday Ad 'The Song'
 
Article Link
https://www.macrumors.com/2014/12/14/apple-holiday-ad-the-song/
I dislike the song personally. Had no idea what it was and couldn't relate.

Anyone notice that Apple calls some their commercials "films" and some ads? Goes to show that they don't want people thinking that some of their advertising efforts are anything like what companies normally produce.
 
I love Apple's ads, they're so personable and much different than the competition. It's a good thing Samsung or similar competitors don't copy this part about Apple... although they probably couldn't if they tried.
 
didn't do anything for me. I actually wondered what it was trying to say about the apple hardware.
 
Absolutely wonderful.

I like how Apple shows what you can do, not bragging about specs or how they're better than the other guys. Just this is what you can do with an iPod/iPad/iPhone etc.
 
Sappy or not, this is why Google or Samsung or Apple haters will never get Apple or the people who buy their products.

To others, it's all about specs.
 
The holidays are always hard for my family since the loss of my mother. This year, my mother in law will not be home for Christmas. This ad hits home. Well done Apple. Well done.
 
Zxxv said:
didn't do anything for me. I actually wondered what it was trying to say about the apple hardware.
Click to expand...

I haven't had a chance to watch it yet but by this comment and others I can tell the ad should be pretty great.
 
I love it. It made me tear up. I really believe this is the way Apple approaches their products. Sure, to make money, but also to create an experience.
 
afsnyder said:
I dislike the song personally. Had no idea what it was and couldn't relate.
Click to expand...

I thought it was supposed to be an original song, you weren't supposed to relate to it directly.

-- Ahh, I somehow missed that it is "Our Love Is Here To Stay" - still, I doubt Apple expects everyone to easily recognize the song. But that isn't the point...
 
Last edited:
This is what Apple does all year with their products and services: Reach people who care about quality, who want their lives to be better, who care about what matters.
 
Really beautiful!

This is the sort of ads people don't immediately feel the need to reach for the remote and the mute button over.

I wish I could say this about more ads out there, many are just "made", not created.
Effort for a product should not stop at the marketing and packaging.

Glassed Silver:mac
 
That was really sweet. Very touching. I love these holiday pieces that Apple does. Excellent job. :)

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keithneese said:
The holidays are always hard for my family since the loss of my mother. This year, my mother in law will not be home for Christmas. This ad hits home. Well done Apple. Well done.
Click to expand...

Saddened to hear of your loss. I too miss my dearly departed mother this time of year. :(
 
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