MacRumors

macrumors bot
Original poster
Apr 12, 2001
54,231
16,060



Apple today released a new 90-second holiday ad entitled "The Song", following in the footsteps of last year's "Misunderstood" ad.

"The Song" centers around a girl who stumbles upon an old record, apparently a gift from her grandmother to her grandfather from 1952. The record includes a message about not being able to be together for the holidays and then a rendition of "Love Is Here to Stay" sung by the grandmother.

Upon finding the old record, the girl secretly learns the tune's vocals and puts together her own accompaniment on several instruments, eventually recording her own portions of the song alongside her grandmother's. The girl then leaves an iPad mini with a note saying "A Duet, Press Play" for her grandmother, who listens to the duet between her much younger self and her granddaughter, bringing her to tears as she looks through the old photographs left along with the iPad by the girl.

The new ad is currently being featured on apple.com and should be added to Apple's YouTube site shortly.

Article Link: Apple Releases New Holiday Ad 'The Song'
 

afsnyder

macrumors 65816
Jan 7, 2014
1,270
33
I dislike the song personally. Had no idea what it was and couldn't relate.

Anyone notice that Apple calls some their commercials "films" and some ads? Goes to show that they don't want people thinking that some of their advertising efforts are anything like what companies normally produce.
 
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joshwenke

macrumors regular
Mar 26, 2011
230
902
I love Apple's ads, they're so personable and much different than the competition. It's a good thing Samsung or similar competitors don't copy this part about Apple... although they probably couldn't if they tried.
 
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Zxxv

macrumors 68040
Nov 13, 2011
3,558
1,104
UK
didn't do anything for me. I actually wondered what it was trying to say about the apple hardware.
 
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Daalseth

macrumors 6502a
Jun 16, 2012
569
236
Absolutely wonderful.

I like how Apple shows what you can do, not bragging about specs or how they're better than the other guys. Just this is what you can do with an iPod/iPad/iPhone etc.
 
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GLS

macrumors 6502
Jun 26, 2010
402
185
Sappy or not, this is why Google or Samsung or Apple haters will never get Apple or the people who buy their products.

To others, it's all about specs.
 
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keithneese

macrumors member
Aug 31, 2014
30
14
Alabama
The holidays are always hard for my family since the loss of my mother. This year, my mother in law will not be home for Christmas. This ad hits home. Well done Apple. Well done.
 
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filmantopia

macrumors 6502a
Feb 5, 2010
752
1,977
didn't do anything for me. I actually wondered what it was trying to say about the apple hardware.

I haven't had a chance to watch it yet but by this comment and others I can tell the ad should be pretty great.
 
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CasinoOwl

macrumors member
Jun 20, 2007
91
100
Palm Springs, CA
I love it. It made me tear up. I really believe this is the way Apple approaches their products. Sure, to make money, but also to create an experience.
 
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puckhead193

macrumors G3
May 25, 2004
9,411
700
NY
I liked last years with the teenage kid making the iMovie of his family on his iPhone better
 
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blackcrayon

macrumors 68020
Mar 10, 2003
2,147
1,739
I dislike the song personally. Had no idea what it was and couldn't relate.

I thought it was supposed to be an original song, you weren't supposed to relate to it directly.

-- Ahh, I somehow missed that it is "Our Love Is Here To Stay" - still, I doubt Apple expects everyone to easily recognize the song. But that isn't the point...
 
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DanielSw

macrumors 6502
Aug 31, 2009
390
195
Clearwater, FL
This is what Apple does all year with their products and services: Reach people who care about quality, who want their lives to be better, who care about what matters.
 
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Glassed Silver

macrumors 68020
Mar 10, 2007
2,096
2,564
Kassel, Germany
Really beautiful!

This is the sort of ads people don't immediately feel the need to reach for the remote and the mute button over.

I wish I could say this about more ads out there, many are just "made", not created.
Effort for a product should not stop at the marketing and packaging.

Glassed Silver:mac
 
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brianvictor7

macrumors 65816
Oct 24, 2013
1,051
417
United States
That was really sweet. Very touching. I love these holiday pieces that Apple does. Excellent job. :)

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The holidays are always hard for my family since the loss of my mother. This year, my mother in law will not be home for Christmas. This ad hits home. Well done Apple. Well done.

Saddened to hear of your loss. I too miss my dearly departed mother this time of year. :(
 
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