There's no reason it would need a price increase.
While the world does move at a faster pace today, and there are always the occasional exception, the basic rules of manufacturing still have not been fundamentally altered: you can't have everything. If you want to hold the line on price, you either have to allow the product's quality to decline (which Apple won't do), or you're not going to get it now (which is what has happened here).
-hh said:
Cheaper? Please substantiate your claim, Wolfpup.
Please be sure to fully account for the following:
A GPU upgrade would have required a redesigned motherboard and a new manufacturing line to be set up to manufacture it. It would have required new software drivers. It would have required calculations and tests for changes in physical form factors. It would have required calculations and tests for changes in power draw design factors. And so on.
All irrelevant. Yes Apple would have to spend money redesigning the thing a bit. They'll have to anyway once they do bother upgrade the Macbook.
God, I would love to work for a Manager like you, who's able to wave his hand and magically make expenses go away.
There's two shortcomings in your arguement.
The first is that you're trying to trivialize the expense of the redesign. It is far more than just a couple of man-months of designer time, but also all of the dedicated manufacturing equipment on the line: you simply can't ignore these fixed costs, particularly when a product line is approaching the end of its lifecycle (which we know is the case with the MB, since SJ wants to go "Green" on its LCD display).
Second, while they will eventually need to pay to upgrade the MB, it is not clear to us when this (a) can occur, and (b) needs to occur. As I said before, if you throw away the current MacBook tooling before you were planning to, its expense isn't amortized off, so you have to figure out how that's going to be paid for. By your argument, you should start making alimony payments today, because someday you'll get married and divorced.
The actual parts involved would be cheaper than the speed bumped CPU, unless they're getting some special deal from Intel.
Only if you're looking at
just the
variable manufacturing costs.
Because the GPU is integrated on the motherboard, your true cost to impliment is that which it would take to put a newly redesigned motherboard into production...YMMV, but I hardly think that that's so trivial that it can be so utterly and cavalierly ignored.
And regardless, a better GPU would seriously improve the Macbook. A 160Mhz CPU bump does not.
That's not in dispute: my disagreement is in your claim that the motherboard could be redesigned with a new GPU and put into production proverbially for free, and for a production run that could be as short as 6 months.
Overall, where our disagreement resides is in the cost to make a change to a manufacturing line. You seem to think that the only expense would be in the incoming subcomponents, which constitutes only the variable costs: you're utterly ignoring and/or trivializing all of the fixed costs.
Now granted, you can in some circumstances ignore the fixed costs, but this generally requires the production quantity to be large...as on the order of magnitude of 'million(s) per day' produced. Save your agrument for when Apple's selling over 200 million Macs per year (more than 30x today's volume).
A case study:
Let's change the design on one trivial "3 cent" cheap plastic injection molded widget. Which means that you'll need a new mold to make it: that's typically $50,000. You'll also need your vibratory bowl feeders to be redesigned for parts handling for where it feeds into your assembly line. If you're lucky, the change is very minor (no alpha or beta symmetry changes) and is only $50,000 (if you're unluckly and get a 'problem' child, you'll spend 10x more). Assuming everything else to be zero (even though it isn't), if you're able to crank out a quarter million units (amortization quantity), just this one change alone has added a quick 40 cents to the cost of your product.
If your product's complex and expensive, a 40 cent change in costs doesn't sound like a big deal ... and it isn't. The catch is that you won't have just one single change in a complex product, but dozens-->hundreds of changes, which can add up quickly.
-hh