So long as you're talking about them, they achieved their aim.
Much better than being ignored, Microsoft and Samsung?
I love the Microsoft Surface ad comparing the Air to it. The one item they "forgot" to compare was Sales
Where's my 5.5" iPod guys? THAT'S a game machine that you forgot to make this year
Not buying the lame arsed iPad mini - holding out you will announce a bigger iPod screen once phone supply catches up to demand. Perhaps Samsung could give away all those 4 million excess S5's they have sitting around for us to use in the meantime...
You could buy the mini II (reduced price, A7 processor) (a reconditioned 64GB is $350), that's certainly not "lame" if your using it as an IPOD... It crushed the current Ipod's performance