The current list price on the Dell is $1399, and they frequently have it discounted to < $1200. Apple needs to lower the price of the 30" more than $100, given that the HP is $1399 and the Samsung is $1299. $1399 would be nice, $1499 is probably more realistic (?).
It's pretty interesting if you take a look at how the 30" ACD has been discounted since its introduction.
% discounted-------incremental---cumulative
Apr-07 $1799---------10.01%-------45.47%
Aug-06 $1999---------20.01%-------39.41%
Mar-06 *Spec Upgrade*
Oct-05 $2499---------16.67%-------24.25%
Apr-05 $2999-----------9.09%-------9.09%
Jun-04 $3299
If the ACD is further discounted in 2008 , here is what it'd look like:
% discounted
incremental cumulative
$1399 22.23% 57.59%
$1499 16.68% 54.56%
$1599 11.12% 51.53%
$1699 5.56% 48.50%
Apple has never done a discount on the ACD 30" of more than 20% (i.e. from $2499 to $1999). If they do discount, $1499 would be more in line with past price cuts.
But then again, they may just upgrade the specs again, and leave the price point alone. The form factor of the ACD is very popular, and they compliment the Macbook Pros and Mac Pro line. According to Apple.com, "Each display is designed to match the sculpted aluminum enclosures of Mac Pro and MacBook Pro"; if the aluminum enclosures are changed to gun metal (as recently rumored), then perhaps the ACD refresh will also be affected.