High volume seller selling genuine lightning cables. I bought 3 for $8 AUD including delivery. Arrived in a few days. All genuine cables, each one packed in it's own sealed box with proper apple packaging. Just like you buy in the Apple store for $29AUD. OK so far so good, after delivery I get a note from eBay saying all the listings were taken down. I spoke to the seller and this is what he received from eBay ... the rights owner or an agent authorised to act on behalf of the rights owner, Apple, Inc., notified eBay that this listing violates intellectual property rights. When eBay receives a report of this type of violation, we remove the listing to comply with the law. Apple apparently doesn't have any problems with the fake cables. All this was was an ad for genuine apple lightning cables which is what they are. I never really believed that Apple would genuinely want to price gouge lightning cables, but apparently they do.