MacRumors

macrumors bot
Original poster
Apr 12, 2001
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color_labs_logo-150x148.jpg
Just after the revelation that Apple has acquired Web app startup Particle, The Next Web reports that Apple is also in the process of acquiring Color Labs. Color, which raised a substantial $41 million round of financing even before launching last year, arrived as a photo sharing service that has since morphed into a streaming video service.
We've heard through trusted sources that the startup was nabbed for a price that is in the 'high double digits', as in millions, and that the deal is 'done', though papers have yet to be signed.
VentureBeat reported earlier today on an email sent to at least one employee of the company stating that the company leaders had "voted to wind down the company", but Color quickly issued a brief statement claiming that it was not in the process of shutting down.

Color was founded by Bill Nguyen, who was also behind Lala Media, the streaming music service that was acquired by Apple in late 2009. The Next Web speculates on why Apple may also have been interested in Color:
As to why they'd want Color Labs? We would look to Color's patents, which may include ones for a file format that they were working on to record HD video. Or it's software engineering team, if Apple was impressed by their work.
Apple and Color have not yet responded to requests for comment on the situation.

Article Link: Apple Reportedly Acquiring Streaming Video Firm Color Labs
 

linuxcooldude

macrumors 68020
Mar 1, 2010
2,480
7,232
Funny, we interviewed Nick Woods from Color Labs in August. What a coincidence it's in the process of being bought by Apple.
 
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nagromme

macrumors G5
May 2, 2002
12,546
1,196
Ha! Daring Fireball was just ripping on them again, apparently unrelated to this rumor. Seems there may be an Apple-related story in there by coincidence!

(The Color “social media” service itself does seem pretty unappealing and worth ripping on. But if they have other tech...?)
 
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Saladinos

macrumors 68000
Feb 26, 2008
1,845
0
Ha! Daring Fireball was just ripping on them again, apparently unrelated to this rumor. Seems there may be an Apple-related story in there by coincidence!

(The Color “social media” service itself does seem pretty unappealing and worth ripping on. But if they have other tech...?)

Saw that too. Similar 'meh' response to what I can see of the concept.

That's not saying they don't have anything valuable, but it is rare for start ups to be valuable for their IP rather than their products.
 
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HMI

Contributor
May 23, 2012
561
32
interesting!

verizon iphone users can't do simultaneous voice and data, but you currently have to be a verizon iphone user on facebook to broadcast with audio via color.
 
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NAG

macrumors 68030
Aug 6, 2003
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/usr/local/apps/nag
Ha! Daring Fireball was just ripping on them again, apparently unrelated to this rumor. Seems there may be an Apple-related story in there by coincidence!

(The Color “social media” service itself does seem pretty unappealing and worth ripping on. But if they have other tech...?)

The social app was a complete dog but they could have some interesting technology. Would be interesting if Apple bought them for the tech.
 
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petsounds

macrumors 65816
Jun 30, 2007
1,483
497
You gotta be kidding me. Color is a laughing-stock in the tech industry. Millions in venture capital, nothing to show for it, and the CEO has gone AWOL in Hawaii. And Apple is going to buy them?? This has got to be a joke. Or Tim's head needs to be examined.
 
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jaw04005

macrumors 601
Aug 19, 2003
4,375
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AR
You gotta be kidding me. Color is a laughing-stock in the tech industry. Millions in venture capital, nothing to show for it, and the CEO has gone AWOL in Hawaii. And Apple is going to buy them?? This has got to be a joke. Or Tim's head needs to be examined.

Agreed. Dot com bubble all over again?
 
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na1577

macrumors 6502a
Jan 20, 2008
899
87
Color is a joke. They've reinvented themselves several times already and every time they come out with a useless/uninteresting concept that nobody really cares about. How they manage to keep gaining funding is a mystery to me, as is why Apple would want anything to do with them.
 
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Brad L

macrumors member
May 25, 2011
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Considering their products are no longer integrated with Google Maps, does anything in Apple's future really matter? :D
 
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iMikeT

macrumors 68020
Jul 8, 2006
2,304
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California
Hence why I need to start buying shares into these small tech companies, I'd be making a ****load of $$$ with these acquisitions that Apple has been reportedly been getting into. :eek:
 
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GenesisJLS

macrumors regular
Apr 21, 2009
145
1
They definitely want a better encoding patents for video. Compressing video is difficult, and with bandwidth constraints/costs in the near feature any competitive advantage counts. Plus they could make a few dollars off licensing.
 
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swingerofbirch

macrumors 68040
Sounds like QuickTime Broadcaster except that QuickTime Broadcaster hasn't been updated since 2009.

When I downloaded it on my 13" 2012 MacBook Pro, it wouldn't let me open it because it said it came from an untrusted developer (I downloaded it directly from apple.com). I had to turn off Gatekeeper to open it. And it doesn't work. At all. And there's no tech support for it, even with AppleCare. And Apple doesn't seem to care enough about it to add it to the App Store.

I'd prefer Apple work on some of their core technologies in OS X, but I'm guessing this will be the foundation for more FaceTime features on the iPhone.
 
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taxiapple

macrumors regular
Jun 9, 2009
190
23
Lala

I'm still waiting for Apple to do something with Lala.
If I remember right, they paid 100 million for it.

I used to use it and missed it after Apple shut it down. It's been a couple years, you would have thought something would have happened by now.
 
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