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No worries... Apple will simply pass that increase in cost (along with an additional +40% GPM) on to customers. As it should be.
 
I think Apple just Balked in public but always intended to pay . So when they raise prices , we wont really blame them . That Darn TSMC ...
It's called how negotiation works. They may have gotten the price a bit lower than the original ask.

But of course, the customers will end up paying. Welcome to how every business on earth works.
 
Can’t believe apple haven’t invested in fabrication in the usa

What’s stopping them ? I thought they wanted to do everything in house

A new state of the art fab costs around $20+ billion just to build. And then you need skilled employees and enormous demand to keep it going running 24/7. I suspect Apple's demand is nowhere near enough.
 
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The media is dramatizing a routine business negotiation. Nothing to see here.

Business B: It's $20.
Business A: We want to pay $10.
Business B: How about $15?
Business A: 13?
Business B: ok.
Media: OMG. Apple refuses to pay higher prices for TSMC's services. Nevermind. Apple and TSMC agree.

Stupid clickbait headlines. Everyone here is falling for it.

Also, I highly doubt the legitimacy of this media company's sources.
Where does it say they agreed to an amount in the middle? It seems like they are paying the “$20”.
 
Where does it say they agreed to an amount in the middle? It seems like they are paying the “$20”.
You're assuming that. We have no idea what they agreed on, except that they came to an agreement above what Apple originally wanted to pay.

I feel like some people here do not know how negotiating works.
 
Introducing iPhone 15 Ultra... The price you the consumers pay is due to the increase in price of what we paid TSMC...
Here’s Apple’s new ad tagline for the iPhone 15 Ultra:

Ultra iPhone, Ultra Price.
 
Can’t believe apple haven’t invested in fabrication in the usa

What’s stopping them ? I thought they wanted to do everything in house
Well besides finding the engineers and techs with that specific skill set, the economies of scale are important. Does Apple have enough chip volume to make it financially viable? Generally fabs make chips for as many customers as they can but Apple doesn’t sell their chips.
 
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I wonder if it's cuz Tony Blevins was fired... Procrument VP leaves Apple then suddenly they cave to demands from a supplier. suspicious
 


After refusing a price hike last week from its primary chip supplier, TSMC, Apple has apparently reversed course and accepted the increase in prices set to be applied next year, according to the latest report from Economic Daily News.

tsmc_semiconductor_chip_inspection_678x452.jpg

From January 1, 2023, TSMC plans to raise the price of 8-inch chip wafers by 6 percent, while 12-inch wafers are set to increase by 3 to 5 percent. Economic Daily News previously reported that Apple wouldn't accept the price increase, but it is now saying the company has agreed to bear the cost.

TSMC's fabrication materials suppliers have been forced to drastically increase prices on the back of the global chip shortage. Other component makers and material suppliers are making similar moves in the semiconductor industry amid a wider price squeeze.

In May, Bloomberg reported that TSMC was in the process of warning its customers of a considerable price increase. This came after a hefty 20 percent price hike in 2021, which was said to be the most substantial chip price rise in a decade. Last year, it was speculated that Apple may have to raise device prices to account for substantial chip price rises.

TSMC produces A-series chips for the iPhone, iPad, and Apple silicon chips for the Mac. The foundry is expected to begin production of 3nm chips for Apple by the end of 2022. Apple's first 3nm chip may be the M2 Pro chip for Macs, while the A17 Bionic chip in next year's iPhone 15 Pro models is also expected to be a 3nm chip.

Apple's transition to 3nm chips will result in further improved performance and power efficiency in upcoming Macs and iPhones, as Apple seeks to preserve its performance-per-watt lead over competitors like Intel, even if that means paying higher prices and potentially passing on the cost to consumers.

Article Link: Apple Reportedly Agrees to TSMC Chip Price Hike After Refusing Last Week
Apple will build its own fabs by 2026
 
Economics 101. And probably won’t be the last price hike. Companies will have to pay employees more to afford the stuff that went up, which will cause more stuff to go up, and around we go in an endless game of cat and mouse.
Obviously they don't have to pay employees more except fast food and other lower jobs.
 
As if Apple had a choice.

"No, we [Apple] will not pay you those high prices. We will take our business elsewhere." 🤣
They had a choice. Of course it would be a poor choice to not get parts, but it was a choice. Everyone has a choice for everything but death. They just don't want the consequences. You don't even need to pay taxes. You could go to prison
 
No worries... Apple will simply pass that increase in cost (along with an additional +40% GPM) on to customers. As it should be.
How do you figure that? The price a firm charges for goods and services has zero to do with how much they pay for materials and labor. So long as cost does not exceed revenue they will set the price to maximize profit, period. If they could charge more they would be doing it right now. If their cost goes up and consumers aren't willing to pay more then they'll have to dip into their ample profit margin or throw in the towell.
 
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Ecomonics 101. Oil prices rise again at the pump due to 3 grasshoppers in Coachella Valley California leaping to their death off the back of a 2001 PT cruiser into the grill of a tractor trailer fully loaded with garlic West bound on I-10!
Gas is like the only thing lower here than when the spikes started. Groceries are already out of control, and I read they will be going up more.
 
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Maybe they lost a key negotiator?

They lost a key acquisitions guy because of a joke and now maybe their team is weaker.
 
Apple will build its own fabs by 2026
If they do, it won't be in the US. Apple seems to like India a lot recently and they have an excellent technical workforce. Apple builds nothing. Apple is just a design house.
 
It's not hard to imagine what went down when Apple has no one else to turn to that's capable of making the chips they need. There's a reason why TSMC has over 50% market share in the foundry business and has more demand for their services than they can meet.

View attachment 2088499
Apple created this situation by giving / loaning big money to TSMC to buy the majority of ASML fabrication machines. The only ones in the world that cost hundreds of millions each & they only make a handful a year. They did this so TSMC could be first at 7, 5, 4 & soon 3nm. In return Apple became customer #1 and avoided the chip shortage as everyone else has had to wait after them for TSMC fabrication OR for ASML to make more machines for other fabricators.
 
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