Just like how they lead with OLED, Qi, Voice Assistant (google now beats them hands down) Pro machines, larger iphones, curved screens, etc? Apple Lead - lead my a%%
And really, that's a lot of propaganda you are pusing! Apple isn't perfect, and Apple certainly hasn't been leading technology (software or hardware) in many areas for many years. Personally, I have no issues calling BS on Apple when they make a bad move (you are holding it wrong, or Tim Cook's recent affirmation that Siri is a solid feature, one button mouse, incoherent 3D touch).
I think Apple Fans who aren't open to criticizing Apple are a real issue. We need people to understand Apple is just a corporation, that is not infallible. You can't believe the PR spin all the time.
Lastly, I should add to my signature: Tim Cook - Apple's CEO with the least personality, ever!