If this is true, I may have to hang on to my iPhone 5S for an extra year, and hope that sanity returns by the iPhone 7. If you want a large screen, for the love of Mike, get an iPad.
And no, I'm not saying Apple shouldn't produce larger screened phones for the no taste people out there, but please keep making a 4" phone with the top of the line components every year.
Do any women work at Apple? Have you tried putting a 5" phone in the pocket of women's designer jeans? The current one can barely, barely fit. The 3.5 model was much better. That's half your customer base right there!!!
Please, Apple, step back from the cliff before it is too late!
Where im from... Women actually carry bags with them; and alot of them own that big old galaxy note x... So it's irrelevant if women can or can't carry a Big Phone... Personally I would love a Bigger iPhone!