Laconic reassurances from Lord Steve:
http://macsoda.com/2010/02/26/steve-jobs-final-cut-pro-is-alive-and-well/
Jobs will say whatever is in Apple's best interest regardless of what's really going on. If FCP wasn't doing well do you think he would really say so and poison the product like that?
Actions peak louder than words so I'll continue to let Apple's hardware and software releases speak for themselves.
Lethal
FCS is on a 2 year release cycle. Apple has fallen behind in particular in the area of DVD Studio. The stupid take on Bluray is beyond me.
The weird bit on the whole blu-ray thing is Compressor. Aside from DD+/TruHD support on the Dolby encoder, is it really missing anything it would need in a blu-ray capable FCS? I can't think of anything else. It's almost as though they started working on BD support, but part of it was never finished. Makes me wonder if they were working on a new app for that sort of thing, but couldn't finish it for the launch.
He answered because he wants customers to feel secure buying FCP even if FCP's future is in doubt. Just like Jobs said flash memory was a bad idea for MP3 players, no one wants to watch video on a tiny iPod screen, they have no interest in making a smart phone, and on one reads anymore... by the way here is our iPad which we think will be a great book replacement.Why did he then even bother to answer? I think way to much is interpreted into this story. We have no clue what really happened and why.
What changed, IMO, is Apple getting heavily involved in media distribution. They want you to buy movies and TV shows from them, not on Blu-ray and the collateral damage of that is DVD SP staying gimped. Years ago Apple touted DVD SP as being the first desktop authoring App to be able to burn HD discs (a rather gimped HD-DVD process that would only work on other Macs and certain Toshiba HD-DVD players) and now we just here crickets... The Blu-Ray Share function is just an attempt at appeasement I think.The weird bit on the whole blu-ray thing is Compressor. Aside from DD+/TruHD support on the Dolby encoder, is it really missing anything it would need in a blu-ray capable FCS? I can't think of anything else. It's almost as though they started working on BD support, but part of it was never finished. Makes me wonder if they were working on a new app for that sort of thing, but couldn't finish it for the launch.
He answered because he wants customers to feel secure buying FCP even if FCP's future is in doubt. Just like Jobs said flash memory was a bad idea for MP3 players, no one wants to watch video on a tiny iPod screen, they have no interest in making a smart phone, and on one reads anymore... by the way here is our iPad which we think will be a great book replacement.![]()
What changed, IMO, is Apple getting heavily involved in media distribution. They want you to buy movies and TV shows from them, not on Blu-ray and the collateral damage of that is DVD SP staying gimped. Years ago Apple touted DVD SP as being the first desktop authoring App to be able to burn HD discs (a rather gimped HD-DVD process that would only work on other Macs and certain Toshiba HD-DVD players) and now we just here crickets... The Blu-Ray Share function is just an attempt at appeasement I think.
Lethal
Unfortunately they are related because if Apple gives professionals the ability to properly author Blu-ray discs that means they also give consumers the ability to playback Blu-ray discs. So while I agree that there is a difference between a pro creating content and a consumer watching content the two require some of the same basic technology to accomplish their goals.Thats used as an argument all the time but those things have really nothing to do with each other.
No. They would murder, I mean absolutely destroy, their user base and their profits if they did this. Besides, the whole point behind gadgets like the iPod/iPhone/iPad are to get people who wouldn't normally look towards Apple when purchasing a computer to actually consider buying a Mac. They buy the iPhone/Pad/Pod, they love it and realize it's made by Apple. They've never used a Mac before, so they figure if their iPhone, or whatever the hell, is so easy to use then their computers must be just as easy.
Unfortunately they are related because if Apple gives professionals the ability to properly author Blu-ray discs that means they also give consumers the ability to playback Blu-ray discs. So while I agree that there is a difference between a pro creating content and a consumer watching content the two require some of the same basic technology to accomplish their goals.
Lethal
Oh, definitely. No one who needs to create Blu-Ray discs should be waiting around for Apple to update DVD SP.I know, I know - and I agree to some degree. My point is that a Pro that has to deliver a BD disc will do so w/ or in this case w/o Apples apps. The simple solution is a BD burner and Toast 10, the better solution is Adobe and probably the best and most expensive is Sony.
Yeah,No one who needs to create Blu-Ray discs should be waiting around for Apple to update DVD SP.
That's not true. Apple has freely admitted that they robbed engineering resources from the Mac OS X team to work on iPhone OS, and that's why 10.5 Leopard was delayed. That's likely why 10.6 Snow Leopard wasn't as big of a release as past operating system releases too.
Jobs also recently said that he had the iWork team create iWork for the iPad. Where do you think those resources came from? It's not like Apple's been on a hiring boom these last few months.
Resources are being diverted to the iPhone and iPad that otherwise would have went to the Macintosh/Application division. Those products are Apple's focus right now.
Yeah,
one just needs to buy CS and that makes one wonder the next time FCS is due update that if one has to buy CS anyway, why bother with FCS.
Yeah,
one just needs to buy CS and that makes one wonder the next time FCS is due update that if one has to buy CS anyway, why bother with FCS.
No. They would murder, I mean absolutely destroy, their user base and their profits if they did this. Besides, the whole point behind gadgets like the iPod/iPhone/iPad are to get people who wouldn't normally look towards Apple when purchasing a computer to actually consider buying a Mac. They buy the iPhone/Pad/Pod, they love it and realize it's made by Apple. They've never used a Mac before, so they figure if their iPhone, or whatever the hell, is so easy to use then their computers must be just as easy.
Is crossgrading from/to windows nowdays free with CS?...a person with Lightroom instead of Aperture and CS4 Production Premium instead of FCS can essentially run it on the Mac for those few remaining apps that are useful to the freelancer/professional, or grab Windows licenses and get a workstation with current technology for $2000.
Is crossgrading from/to windows nowdays free with CS?
Or does it include both windows & mac serial numbers?
Oh, definitely. No one who needs to create Blu-Ray discs should be waiting around for Apple to update DVD SP.
Lethal
So you're suggesting they operate like a social welfare and keep staff they don't need just because they have billions in the bank?
I do agree that layoffs are ugly and unpleasant, but companies are not welfare entities.
Thats true and that might become a problem for Apple. I myself still use FCS2. I wait until CS5 and FCS4 is out and then make a decision. Avid is not for me as it is to expensive.
Not having BD disc might hurt Apple as well in the consumer space. I guess some people in particular switchers will look at the platform and compare it to nice laptops from Sony.