Apple Reportedly Met With Potential Suppliers of Augmented Reality Glasses at CES 2018

MacRumors

macrumors bot
Original poster
Apr 12, 2001
48,295
9,787



Apple representatives met with suppliers who make the type of parts required to power augmented reality glasses at CES this week, according to Bloomberg News.
During CES, representatives from major players like Apple, Facebook, and Google met with suppliers that make the nuts and bolts required to power AR glasses, according to people familiar with the meetings.
The report doesn't provide any additional details about the meetings, or what was discussed, but it's yet more anecdotal evidence that so-called "Apple Glasses" may one day go from rumor to reality.

Bloomberg News has previously reported that Apple is working on an augmented reality headset that could launch by 2020. An early version is said to have a dedicated display, a built-in processor, and a custom operating system dubbed "rOS" for "reality operating system," but many prototypes are thought to exist.

The early November report said Apple hasn't finalized how users will control the headset and launch apps, but it is supposedly investigating touchscreens, Siri voice activation, and head gestures, likely among other ideas.
Engineers are prototyping a range of applications, from mapping and texting to more advanced features including virtual meeting rooms and 360-degree video playback. The company has discussed pairing the headset with its own version of the App Store, where users would be able to download content, just as they do with the iPhone, Watch, Apple TV and Mac.
At the time, Apple software engineers were said to be using HTC Vive headsets for internal testing purposes, while working on a device similar to an Oculus Gear VR headset that uses an iPhone's display and other hardware.

An augmented reality headset is one of several projects that a team of Apple software engineers are supposedly working on under the umbrella code name of "T288" at the company's offices in Cupertino and Sunnyvale. The same team reportedly worked on Apple's ARKit platform for iPhone and iPad.

Apple CEO Tim Cook, despite repeatedly expressing a profound interest in augmented reality, recently alluded to any headset being at least a few years away during an interview with The Independent.
Today I can tell you that the technology itself doesn't exist to do that in a quality way. We don't give a rats about being first, we want to be best in creating people's experiences. Something that you would see out in the market any time soon would not be something that any of us would be satisfied with.
Apple's acquisitions of augmented reality headset maker Vrvana and eye-tracking company SensoMotoric Instruments could certainly help it build a headset, but we likely still have a few more years to wait until we see any finalized product, and there's still a possibility the project is canceled at some point.

Article Link: Apple Reportedly Met With Potential Suppliers of Augmented Reality Glasses at CES 2018
 

deanthedev

Suspended
Sep 29, 2017
1,287
2,406
Vancouver
Apple is seriously trying to make AR a thing. It's not a thing. I'm not sure it will ever be a thing. Same with VR.
AR has numerous real-world uses. VR doesn’t. Which is why VR will go nowhere and AR will become popular.

BTW, it’s not just Apple. Google is also heavily promoting AR. They’re just way behind Apple at this point.
 

Stella

macrumors G3
Apr 21, 2003
8,391
4,951
Canada
AR has numerous real-world uses. VR doesn’t. Which is why VR will go nowhere and AR will become popular.

BTW, it’s not just Apple. Google is also heavily promoting AR. They’re just way behind Apple at this point.
VR has many real world uses too. Not limited to, gaming, medical, many types of training.

AR and VR are two separate things. Not sure why people bring VR into a conversation about AR.

Both are very immature, particularly AR, with plenty of potential and innovation to come.
 
Last edited:

69Mustang

macrumors 604
Jan 7, 2014
7,313
13,652
In between a rock and a hard place
AR has numerous real-world uses. VR doesn’t. Which is why VR will go nowhere and AR will become popular.

BTW, it’s not just Apple. Google is also heavily promoting AR. They’re just way behind Apple at this point.
If it has numerous real world uses, Apple should try to get them to the forefront. Everything debuted thus far has been less than spectacular. Heck, I'd even settle for something not yawn inducing. Everyone has differing opinions, but I put AR and VR in the same category with 3D TV and Curved TV... things quickly forgotten by the vast majority of the public. Saying AR is going to be the future won't make it so. Compelling products and services might. To date, ain't nuttin' compelling about AR. Imo, of course.
 

69Mustang

macrumors 604
Jan 7, 2014
7,313
13,652
In between a rock and a hard place
Weather AR makes any significant gains for consumers is really anyones guess but AR/mixed reality will be huge in the commercial/industrial space.
*Whether*:)
I don't disagree with that assessment. AR/mixed reality is already making significant inroads in the commercial/industrial space. The stuff that MS is doing is pretty cool. That (commercial/industrial) hasn't traditionally been the focus of Apple's intentions and it doesn't seem to be the focus now. I could be wrong, but it seems to me Apple is focusing on the consumer market.
 
  • Like
Reactions: Marekul and Stella

jasonklee

macrumors 6502a
Dec 7, 2007
623
746
I'm guessing Apple Specs will have similar appeal to the general public along the lines of the Apple Pencil. Genuinely curious about its potential for productivity uses.
 
  • Like
Reactions: artfossil

macs4nw

macrumors 601
Apple is seriously trying to make AR a thing. It's not a thing. I'm not sure it will ever be a thing. Same with VR.
I'm wondering if Tim has perhaps nothing else lined up in the way of disruptive, industry-changing technologies, other than the rumored autonomous driving tech that apparently is also still several years away.

He's done a great job so far building on past successes, but in the absence of truly innovative disruptive new tech, those unprecedented market highs Apple currently enjoys will eventually dry up and he knows it, which leaves me pondering whether Tim is grasping at straws with the whole AR/VR thing. I'll happily be proven wrong on this one.
 

Rlittle89

macrumors member
Oct 11, 2016
50
60
Los Angeles, CA
With Apple's budget, I expect AR contacts. Call it the iSee or something.
People have called me crazy in various forums for saying the same thing. Maybe I'll be eating my words some day, but I still contest that VR / AR won't fully become fully mainstream until they're not some clunky piece of hardware you strap to your face. Google is pretty on-par with Apple in R&D spend and look how well Google Glass turned out....WHAT? People who don't wear glasses, don't want to wear glasses all the time?! I thought nothing was cooler than having to wear glasses?!
 

69Mustang

macrumors 604
Jan 7, 2014
7,313
13,652
In between a rock and a hard place
Agree with you on VR, outside of some gaming outliers.

AR, however, has a huge future with loads of interesting applications. And that's why Apple is investing a ton of money in that area.
See, people keep saying this. Honestly, it sounds like people just parroting back what Apple has said. I'm not accusing you of doing that, I'm just saying in general. No one ever points to anything specific and says "This! This is an interesting application." It's always spoken about in the abstract. To date, I've seen nothing beyond the abstract to convince me AR has a future any brighter than VR. Perhaps you have.
 
  • Like
Reactions: bigpics

deanthedev

Suspended
Sep 29, 2017
1,287
2,406
Vancouver
VR has many real world uses too. Not limited to, gaming, medical, many types of training.

AR and VR are two separate things. Not sure why people bring VR into a conversation about AR.

Both are very immature, particularly AR, with plenty of potential and innovation to come.
Except VR requires a ridiculous amount of processing power to do properly (esp if you want to minimize vertigo). This is why VR on mobile is an utter joke.

This ties you to a location and limits your mobility (due to needing to be beside the hardware doing the heavy lifting). And even then some people still suffer various issues when wearing VR goggles (just like some people can’t watch 3D movies for an extended period of time).

AR is only immature because it’s fairly new. VR had been around for 25+ years and it STILL hasn’t really taken off (outside of niche markets).
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.