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$1 Billion is a big amount of cash... except in the movie making business. To put it in perspective, Black Adam had a $260 million budget, so $1 Billion could fund about 3 Black Adam movies. A much bigger success like Avengers: Endgame is believed to have a budget of about $400M. Avatar: The Way of Water is believed to have a budget of about $450M. If so, $1 Billion could make about 2 of that quality of movie(s).

On the other hand, Best Picture Winner The Whale is believed to have a budget of only about $1.5M, so $1 Billion could fund a very high volume of "Best Picture" movies like that one.

Try a search like "How much does Disney spend on making movies each year?" to get a corporate level, relative perspective. Do the same for Paramount and the other studios that make some movies that you actually like to watch.

None of that is necessarily arguing that Apple needs to spend more or less than $1B- just offered to put some perspective to what can read like a big (or not big) number in the headline.
This isn't how movie budgets work. An entire lump sum doesn't sit on an annual balance sheet. Often times films take more than a fiscal calendar year to produce. Licensing a film is different than producing it or distributing it. Also not clear here - is this GROSS or NET. There's government subsidies, local and federal, as well as profit/loss, above and below line.
 
Gauging anything on the best picture winners makes absolutely no sense. Hollywood has a long history of selecting the wrong picture for this award. Most notorious is 1999 when Harvey Weinstein managed to schmooze "Shakespeare in Love" for the award over "Saving Private Ryan". Disgraceful. If Apple cared about getting this award, they'd have to have a huge "for your consideration" budget for the targeted flick.

Yes, again, I'm just offering some current examples of how much the $1B number can buy. I'm not suggesting they use it to make low budget art striving for "best picture" or max budget blockbusters that will eat up 30%-40% of the entire amount for a single movie... just trying to illustrate that $1B- while a seemingly large amount of money- is not so large in the movie making business.
 
Gauging anything on the best picture winners makes absolutely no sense. Hollywood has a long history of selecting the wrong picture for this award. Most notorious is 1999 when Harvey Weinstein managed to schmooze "Shakespeare in Love" for the award over "Saving Private Ryan". Disgraceful. If Apple cared about getting this award, they'd have to have a huge "for your consideration" budget for the targeted flick.
Yes. CODA, a completely unoriginal duplicate of La Famille Bélier but with less heart, really was not Oscar worthy (or maybe it is in the trashed and self indulgent modern version of the Oscar’s). If it was deserving of best picture, La Famille Bélier should have won best foreign (sorry, International) picture in 2014, which quite seriously, is a superior movie.
 
Meanwhile actual software companies are spending their money on generative AI like crazy. But Apple wants to make a play for the Oscars.

I said it before and I will say it again.

The best way of covering Apple is to begin with Apple. You have to focus with Apple, and then you move outwards. You start with Apple, and then you analyse the industry that Apple operates in. Instead, what I see a lot of people still do today is that they just treat Apple as any other company. But Apple does a lot of things differently, and if all you are doing is simply comparing Apple to everyone else and then go “Hey, Apple isn’t following what everyone else is doing, so I don’t think whatever Apple is doing is going to work”, I think they go down the wrong path.

I continue to view generative AI with some degree of skepticism, as it’s reminiscent of the smart speaker wars in 2016. I feel a lot of the excitement over this is mainly due to the intense thirst for “the next big thing”. All the better if it’s something that Apple doesn’t seem to have a foothold in, because then media outlets get to tout about how Apple is falling behind and no longer innovating. It’s not easy to go against the current, but I continue to believe that one bets against Apple to their own detriment.

What I believe Apple is doing is continue to work on coming up with ways for people to get more out of technology (a big bucket that includes, but isn’t limited to language models) without having technology take over their lives.

This is a separate matter from Apple’s foray into original content. My guess is that Apple is currently betting on Hollywood star power (I notice that many of their recent titles announced sport pretty popular stars), and an Oscar win would further lend legitimacy to their street cred of prioritising quality over quantity.

We will likely be singing a vastly different tune by the end of the year.
 
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There’s Grape Ape, Hong Kong Phooey, George of the Jungle, Mighty Mouse, Captain Caveman… lots of opportunities for disaster.
Adam Strange-ly enough, they’re already part of the DC universe :)
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Yes, again, I'm just offering some current examples of how much the $1B number can buy.
Not exactly, Darryl. I was responding to your earlier claim:
On the other hand, Best Picture Winner The Whale is believed to have a budget of only about $1.5M, so $1 Billion could fund a very high volume of "Best Picture" movies like that one.
But nobody got a "Best Picture" award for that $1.5M budget. You've gotta have a budget for a bunch of parties and fixing a lot of kitchens and bathrooms in Hollywood. Those parties and home repairs cost more than 10x the $1.5M budget of one of those "winning" movies.

For better or worse, Apple hinted that they're willing to start playing those non-production dollars. 🥲
 
I believe "CODA" is the first motion picture to win Best Picture and NOT (as of today) have a DVD version available to buy -- you know, a physical copy, to own, that Apple & AppleTV+ on a moment's whim can't take away from you.

I notice that any time any of the so-called "streaming" services have exclusive rights to show a movie on their Channel and no one else's (period, ever), there usually won't be a DVD release. To watch any award-winning movie these days requires at least joining a service for at least a month. And f you want to watch said movie again, you need to rejoin/renew.

But you still don't have a Digital Copy (i.e. Movies Anywhere), which most Blu-Ray and DVD releases offer as part of purchasing the disc(s).

Apple isn't the only one who holds back. Has Disney+ release "Hamilton"? Most Netflix original movies are only available through Netflix. Etc.
 
People talk about it being interesting to hear/see the Apple logo at the start of a movie in a cinema, but I think it would be more interesting to see the logo at the start of a game on an Xbox or Playstation. Apple only needs to buy/merge with EA to make it happen...
 
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