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Apple Reportedly Pressures Pegatron into Ceasing ASUS Zenbook Production

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Apr 12, 2001
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Digitimes reports on an article from Taiwanese newspaper Commerical Times claiming that Apple manufacturing partner Pegatron has ended its relationship with ASUS for production of the Zenbook under pressure from Apple. According to the report, Apple is displeased with the similarity in appearance between ASUS's Zenbook and the MacBook Air and forced Pegatron's hand with an ultimatum stating that Pegatron needed to choose one company or the other.
Apple reportedly was unhappy about Pegatron's production of Asustek's Zenbook models, which are similar to its MacBook Air, especially in its outer design, and therefore, demand Pegatron make a choice, claimed the paper, which added that Pegatron began to assemble iPhones for Apple in 2011 and is eager to solicit orders for next-generation iPads from the vendor.
Pegatron will reportedly wind down production of the Zenbook by next month as ASUS is forced to switch over to Compal or Wistron for manufacturing.





Article Link: Apple Reportedly Pressures Pegatron into Ceasing ASUS Zenbook Production
 

*LTD*

macrumors G4
Feb 5, 2009
10,703
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Good. No one wants to lose Apple's business.

Nice to see Apple taking a stand against this. Seems Tim Cook is more Jobsian than previously thought. Which I for one, like to see.
 
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Icaras

macrumors 603
Mar 18, 2008
6,203
2,858
Good. No one wants to lose Apple's business.

Nice to see Apple taking a stand against this. Seems Tim Cook is more Jobsian than previously thought. Which I for one, like to see.

Agreed. Glad Apple is taking appropriate action on the competition.
 
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Peace

Cancelled
Apr 1, 2005
19,546
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Space The Only Frontier
At first I said Huh ? Then I went and looked at the Zenbook. It looks almost exactly like a Macbook Air.

Good for Apple.

Why can't these companies design their own laptops and tablets.

Lazy people. Just do what Apple does. That's the new PC mantra.
 
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ramuman

macrumors regular
Mar 7, 2005
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Apple might or might not be doing this, but isn't Digitimes one of the least reliable sources?
 
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Wildog27

macrumors member
Jun 10, 2008
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C'mon, Apple. No one likes a bully. Your products are clearly better than others. If this was a size of balls contest, that's ridiculous. If this was a manufacturing capacity at Pegatron being spread too thin, then maybe that's different.
 
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KPOM

macrumors P6
Oct 23, 2010
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But it is not a mba

This is bullying by Apple. Pure and simple

How is it bullying? It isn't as if Pegatron has a right to make products for Apple, or even that Apple is suing ASUS on a questionable design patent. Pepsi might voice displeasure if a significant supplier signed a big deal with Coke, or vice versa.
 
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yomibro

macrumors regular
Feb 24, 2008
220
6
Apple seems to be turning into the 800 pound gorilla that Intel was a few years back when Intel pressured PC manufacturer's to not use AMD processors, Apple products sell by themselves and are superior to their competition so there is no need for such tactics.
 
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Joshwawilson

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Apr 18, 2011
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Apple has a lot of guts.


Not that we didn't know that already
 
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applesith

macrumors 68030
Jun 11, 2007
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We don't know the details. Pegatron may just need to allocate more production resources to the Air, so they cut Asus. Not too crazy.
 
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dukebound85

macrumors P6
Jul 17, 2005
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How is it bullying? It isn't as if Pegatron has a right to make products for Apple, or even that Apple is suing ASUS on a questionable design patent. Pepsi might voice displeasure if a significant supplier signed a big deal with Coke, or vice versa.

Not sure if serious

Using ones weight to force a manufacturing company to quit producing a competitor's product or risk losing theirs is bullying
 
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BC2009

macrumors 68000
Jul 1, 2009
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Apple might or might not be doing this, but isn't Digitimes one of the least reliable sources?

Any story that begins with "According to DigitTimes..." could be rewritten as "According to some guy who makes money off making up stories..."

Totally makes sense. I'm in marketing and we'd be dropped in a second if we worked with competing brands.

Exactly! I don't know why people don't see this. When you have a good customer you cater to that customer. Failure to do so shows a lack of understanding a good business relationship. This is why Apple was so taken aback by Samsung's electronics division making look-alike devices when their components division was making billions off them.


Not sue Apple has forgotten it or even did what DigiTimes says. If Apple did do this and Foxconn is manufacturing the Envy, then Apple may be talking to them about that next. Certainly the Envy and Zenbook don't get ordered in enough units to make these manufacturers blink at dropping them.

We don't know the details. Pegatron may just need to allocate more production resources to the Air, so they cut Asus. Not too crazy.

This is very likely what happened. If Asus did not order enough Zenbooks to justify the allocation of the production line, then Pegatron would be better served by shifting those resources to Apple.

It's actually strange to see Apple in this position after so many years of struggling.
 
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daxomni

macrumors 6502
Jun 24, 2009
453
0
Good. No one wants to lose Apple's business. Nice to see Apple taking a stand against this. Seems Tim Cook is more Jobsian than previously thought. Which I for one, like to see.
&
Of course. Why should Apple tolerate their supplier churning out fake Macbook Airs for someone else? Apple is now in a position to do this, and more power to them.
It's good to see Apple becoming the next anti-competitive behemoth in true Wintel fashion, right LTD? I guess absolute power really does corrupt absolutely.
 
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