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Apple Reportedly Set to Open Up Apple TV to Third-Party Developers at WWDC

patsfan83 said:
Because you can't view it on your TV. They locked off Airplay so you can't stream (dumb, I know).
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Airplay being blocked was an anti-piracy move.

Since ATV sends its output over HDMI... it's not a concern.
 
I would replace my PS3 in a heartbeat but there is one piece of the puzzle that AppleTV cannot fix. What about all those Blu-rays and DVDs I have. I would love if Apple sold an add on Blu-Ray/DVD unit (similar to the external DVD drive for the Macbook Air). Combine Apple TV apps with an iPhone 5 and AirPlay mirroring (especially game play) and we have a sweet solution and a sweet gaming console.
 
I think this is what SJ was referring to....Not an actual TV. ATV will be the future of television. All content can be purchased through 3rd party apps for every network and cable company out there.

And there still might be an actual TV set. But I think the whole "cracking" of the TV problem is through the ATV hockey puck.
 
This is a game changer... The possibilites are endless. As others stated hulu plus etc cleans up tv cabinet no major reason to have a computer at tv station plus with mountain lion comming with airplay.
 
not sure if its as good as news as some hope, i dont expect them to start allowing "jailbroken" type channels, look how fast VLC player was pulled from the app store for iOS devices, so i dont expect Plex or XBMC type apps coming to appletv.


I expect things like Weather Channels, Sports Apps(ie ESPN, ScoreMobile) Stocks, Facebook, Twitter,
 
I kind of like the way the Apple TV is now, with limited apps. Sure there are things it doesn't have I'd like to see built in or added, but the problem with an Apple TV iOS App Store section is that it gets flooded with stuff that is mostly garbage or versions of the same thing. Obviously like an iPhone/iPad you have the choice of what to buy, load, remove.

I can say I wouldn't mind the ability to rearrange apps on the Apple TV icon screen, but my guess is Apple won't offer the ability to hide the ones I won't ever use. Why clutter up with what I don't need.
 
Rogifan said:
Agreed. No way are we getting ML iOS 6 Apple TV SDK new Macs and a new iPhone next week. apple wont't shoot its wad all in one day.
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There won't be a new iPhone; i really wish people would stop saying that. And they can roll the Apple TV SDK into their iOS 6 presentation.

Here's how it will happen. For iOS 6, we're adding these six to eight new tent pole features. Plus, we're bringing Siri to iPad and we're announcing a new SDK for the Apple TV as part of iOS 6.

Also, I wouldn't be surprised if they said, We're also pleased to announce that HBO Go and Watch ESPN are coming now to Apple TV. Those two have been making the rounds lately, and about the only place they aren't available is the Apple TV.
 
Rogifan said:
I'll believe it when I see it. Right now it's just a lot of people projecting on to Apple what they want to see.
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Apple is the only company I know in the tech space that is innovating. They have a clear goal of what they want to do, and focus on it. There is no profit motive, which is ironically, why they are so profitable.

Every other company in the tech space throws a bunch of things at the wall to see what sticks, and only keeps what makes money.

An Apple fan is one who can imagine. You're bullying people who are thinking of new possibilities. That's the exact opposite of a person who dreams big. When Apple does release a product, give a critique then, but to say that DirecTV is the epiphany of television in our lifetimes? Come on!
 
Rogifan said:
I thought I heard Dish Network was being sued for their service which cuts out commercials from DVR'd programs. I know Apple revolutionized the music industry with iTunes but TV will be a much tougher nut to crack. With the music industry they had to do something because they were being ripped off by illegal file sharing. Can't really say the same with TV.
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DISH is being sued for the commercial skipping feature in their DVRs. I guess it got too easy to jump over the commercials. I just referenced the "no commercials" part because that is often part of the same "Apple replacement solution" dream. We're so quick to want to be rid of the commercials but we're usually not recognizing that they are how much of what we want to watch gets funded. It's like the casual suggestion of "free wifi". There is no free wifi- just someone else (like Starbucks, McDonalds, etc) choosing to pay for it on our behalf in hopes we'll buy enough coffee or burgers to justify their strategy. Commercials cover a lot of the cost of developing the shows we want to watch. In the Apple replacement dream, if there are no commercials, then it's just Production Studios + Apple + Us. Who among the latter 2 would have to make up the difference in cost in a no-commercials model? And that difference is far from the typical $5 to $10/month thrown around as "what I want to pay for just the stuff I actually watch").

And yes, I think the music industry example was one in which THAT industry basically had to try many things (for which iTunes quickly rose to the top). Unfortunately, Apple really put the pinch on that industry once it dominated it which now works against Apple trying to somewhat replicate that approach with the video industry.

The video guys saw how it was for their music-industry cousins and have NO desire to get as deeply under Apple's thumb. I suspect this is why Apple's video pricing is generally not that great. For example, it makes just about NO sense that a person can buy the Blu Ray disc of a movie for less than an iTunes rental. That's permanent ownership vs. one-time use, with various distributors and a retailer getting their cut vs a single point of distribution and retailer (in one). But I think that shows the lengths at which the video side will go to keep Apple from gaining dominant control over their content similar to how Apple dominates music.
 
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iisforiphone said:
not sure if its as good as news as some hope, i dont expect them to start allowing "jailbroken" type channels, look how fast VLC player was pulled from the app store for iOS devices, so i dont expect Plex or XBMC type apps coming to appletv.
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Plex is already an iOS App and has been for quite some time. It would fit in PERFECTLY on the Apple TV and the developers of Plex have already stated that they would officially support development of an AppleTV Plex App if they have an SDK from Apple. (The current Plex app for jailbroken Apple TV is a project independent of the Plex guys)
 
CaryMacGuy said:
I would replace my PS3 in a heartbeat but there is one piece of the puzzle that AppleTV cannot fix. What about all those Blu-rays and DVDs I have. I would love if Apple sold an add on Blu-Ray/DVD unit (similar to the external DVD drive for the Macbook Air). Combine Apple TV apps with an iPhone 5 and AirPlay mirroring (especially game play) and we have a sweet solution and a sweet gaming console.
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Rip them to h264 files.
 
Eric8199 said:
Here's what I don't get: Why would Apple even want to build a TV set? They've already got the AppleTV, which is cheap for consumers, and it can't get traction. Why would they spend the money to build a $2000 TV that won't sell either? TVs are a terrible industry, because people keep their TVs for YEARS! The reason the iPhone and the iPad are doing well is because people buy new phones every two years, typically, some more often...
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What I think you are missing is that the TV play could be more about controlling the end-to-end experience. This primes consumers and predisposes them to the iTunes store ecosystem and all of their content.

Just like when Apple used the iPod as a way to sell more Macs at the time. Then used the new iTunes store to sell more iPods to sell more Macs.

Now it will be TVs to sell more iTunes....and more iPhones/iPads/Macs to consume all the Apple specific content you have purchased.
 
Finally!

I've been expecting this for a long time. It just seems like such a no-brainer...e.g., what would the iPhone be without 3rd party apps?

I can't figure out why Apple has been delaying this. Is it just that they've had enough on their plate with iPhones, Mac books, etc.??? It seems like Apple has plenty of resources ($$$ that is) to hire enough good people to take on the ATV, too.

That's why I'm not sure I believe this rumor: if Apple was going to do this at all, why wouldn't they have done it a while ago?
 
SteveAbootman said:
This could be big... lot's of great possibilities this would open up for the living room and tighter integration between iDevices.

Hope this one is true (and works with my 2nd gen ATV)
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absolutely

tons of games and apps

its like the Wii U but with real developers behind it, not some stupid nintendo crap

you've already got an iOS device

just download an App or Team / Show Subscription

all of your fav content

no commercials
no QVC
no Lifetime!
 
Sue De Nimes said:
That was a bug in the installed in earlier versions. It only really applies if you have a drive connected to your HTPC that isn't going to be installed and formatted anyway.

I have OpenELEC running from a USB stick and no HDD in my HTPC. I have all my media on a WHS server.
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I just want to try it out, and opening up my computer to unplug my HDD is a pain. So is it safe to do this on my PC then?
 
This is interesting....

Now apple wants to open apps for a 16:9 resolution... No wonder the iphone is rumored to have a tall 16:9... One can only assume. This would be great for developers, and when on airplay it will display full screen without that black border on side
 
ModestForumName said:
I still hold by the idea that a television set is NOT what they're planning. I think the "cracked" format is the current Apple TV. They're cheap, upgradable and gives a user freedom to do what they will with their tv screen. Imagine having an obsolete tv in 3 years and having to buy a new one. That's not a perfect solution, therefore, not apple.
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Same thing with the iMac. And it's Apple.

BTW, I will buy for sure an Apple TV if i can legally install XBMC on it, and connect to all my favourite porn sites :D
 
Eric8199 said:
Here's what I don't get: Why would Apple even want to build a TV set? They've already got the AppleTV, which is cheap for consumers, and it can't get traction. Why would they spend the money to build a $2000 TV that won't sell either? TVs are a terrible industry, because people keep their TVs for YEARS! The reason the iPhone and the iPad are doing well is because people buy new phones every two years, typically, some more often. The iPad has been defined as a product you update every couple of years by Apple with their yearly upgrades. But the TV market is already defined. I just don't see the point in getting into a market where you are destined to fail. I don't see what an Apple TV set could do that the current AppleTV can't do. I think everyone has read into Steve's comments too much. I think his reinvention of a TV has nothing to do with an actual television set, and instead has to do with the AppleTV set top box, and is more along the lines of how to get programming to people, and less to do with the device they are getting it from.
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Because a $2000 apple tv WILL sell and will create an entirely new app store market. People dont buy $3000 macbook pros every year either but Apple continues to make them because they make a huge profit on them.
 
bbeagle said:
Comcast and DirecTV should be taking the Apple TV seriously.

There are 5 families in my circle who have now 'cut the cord' and use a combination of over-the-air TV (with Tivo DVRs), Apple TVs. This is all because of them upset at the cost of cable, and seeing our free solution since 2009. If it weren't for me showing them what is possible out there, they would still be with cable. I talk to people every day who don't understand that television can be much cheaper, and there are devices out there (not necessarily Apple TV, but Tivo and Roku as well). Most people don't know this, or think it's too complicated to switch.

I think once Apple's marketing arm gets this out there, Comcast, Time/Warner, DirecTV, etc. will be in trouble. Funny thing is, this will be a complete roll reversal. Apple will be going for the cheap/less features television crowd while Comcast, T/W, DirecTV, etc. will be going for the more expensive/more features crowd.
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Problem is for people who watch a lot of high quality tv cutting the cord is not possible. That is a solution for casual tv viewers not people who watch a lot of varied programming. You can not even watch some of the greatest shows on tv now with a cut cord unless you pirate them. The alternative mish mash of free and pay outlets will waste way more time then necessary.

If you just watch a few shows cord cutting is possible but for the most serious tv viewers it is not an option unless you want to steal shows or go without.

Cord cutting is not going to be viable for average to serious viewers for a while. You can not watch Game of Thrones which is the best show on all of television, unless you steal it. Nobody wants ala cart and untethered programming more than me. However the whole cord cutting concept has morphed into some kind of hipster pseudo reality.
 
skuid87 said:
Plex is already an iOS App and has been for quite some time. It would fit in PERFECTLY on the Apple TV and the developers of Plex have already stated that they would officially support development of an AppleTV Plex App if they have an SDK from Apple. (The current Plex app for jailbroken Apple TV is a project independent of the Plex guys)
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intereting thanks for correcting me, that it seems pretty logical to see it from the appletv
 
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