thebellnd
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Apple Reportedly Slashes iPhone 17 Demand Forecast Amid Rising Costs
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Everything Apple does is driven by an innate hunger to build tools for people to focus on the things they do best.
Apple should start slashing the iPhone Air 2 production now as it won't sell worth ****.
felixroqu3
macrumors 6502a
Hi. Any way this awesome wallpaper can be shared please?
Apple has significantly lowered its demand expectations for the standard iPhone 17 because of rising hardware costs, a Chinese leaker claimed today.
According to the account "Fixed Focus Digital" on Weibo, some production lines for the standard iPhone 17 this week shifted from an earlier 15 percent reduction to plans to suspend roughly one-third of their capacity. The leaker also claimed Apple has made a "very serious" internal assessment of the impact that higher hardware costs could have on demand.
The claims can't be independently verified, plus the post doesn't say whether the production adjustments apply to overall iPhone 17 output or only to certain manufacturing lines, so caution is advised.
Higher component costs are impacting the electronics industry worldwide due to intense demand from AI companies intent on maximizing data center buildout, and Apple is far from immune.
The doubling cost of memory and storage chips over the last year recently led Apple to increase prices across multiple product lines, which CEO Tim Cook called "unavoidable." So far, iPhones have been spared the hikes, but Apple is widely expected to use the debut of iPhone 18 Pro models in September as a chance to increase the prices of its entire smartphone lineup.
Apple is expected to unveil a next-generation iPhone 18 model next spring alongside a new iPhone 18e and iPhone Air 2, as part of a new split-launch strategy.
Article Link: Apple Reportedly Slashes iPhone 17 Demand Forecast Amid Rising Costs
I think you answered your own question. Price hikes on iPhone are still incoming.
Which is probably why they’re going to raise the price of it in September. When the 18 Pro and 18 Ultra land at astronomical prices, anyone holding off until September to buy a phone will seriously consider the value of the 17.
I7guy
macrumors Westmere
The way apple goes the way other manufacturers go.
I think it is extremely fair to say that the influence of Tim Cook and money have outweighed that on every decision for at least 5 - 7 years now.
obviouslogic
macrumors 6502
You know this for a fact or is this based off something someone said? I never heard Apple say anything. Look I love reading about Apple rumors, but FFS they’re just RUMORS. Take them with a grain of salt. Until it happens its not a f’en fact.
Sure it’s not a verified fact
But I’m willing to put really money on it if your game (and it doesn’t break the forum rules)
obviouslogic
macrumors 6502
Ah the personality trait shines through… I wouldn’t expect anything less from someone who takes speculation as fact. GMAFB
That’s fine
Not sure which personality trait you are referring to
We’ll check back here in two months and there will be no iPhone 18 (don’t worry I set an alert)
We can take up this discussion again then
There’s a difference between idle speculation and reasoned and informed prediction
adrianlondon
macrumors 604
This is a rumour site (even if not spelt correctly 😁) so making comments based on rumours is, I would've thought, acceptable.
The main rumour so far is that the premium phones will be released in September as usual, and the base iPhone 18 (and probably the Air) 6 months later, in 2027.
Is this confirmed? No. Is it likely? I'd say yes, but don't care if it turns out to be wrong.
The main rumour so far is that the premium phones will be released in September as usual, and the base iPhone 18 (and probably the Air) 6 months later, in 2027.
Is this confirmed? No. Is it likely? I'd say yes, but don't care if it turns out to be wrong.
It is more than likely. Some people don't realize that when certain "rumors" come from certain corroborating sources a number times, it is as good as Apple saying it themselves. The iPhone 18 Pro, 18 Pro Max, and Ultra/Fold will be unveiled in September. The iPhone 18 and 18e (if there is one) sometime in the Spring.