Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
They can report on more than one topic. They’d go out of business is they became a single topic network, kind of like another cable news channel.

CNBC reports on business. You want to hear doom and gloom on pandemic, switch over to CNN.

From a business perspective, Apple just killed it and showed they can execute in challenging times. People want guidance. Welcome to business.
My point was, considering everything happening in the world right now, no one at CNBC should be shocked that Apple chose not to provide guidance for the Apr-Jun quarter.
 
Yeah totally agree. I listened to the live announcement on CNBC, and heard the numbers and I was just amazed. I really expected worse given the store closures (they are the most profitable store in all of retail, per square foot). Previous guidance was $63-$67 billion? They came in at 58? Their cash-on-hand pile did drop $14.2 billion, however. So 14.2+7 (approx 7, revenue from previous guidance).. COVID-19 costs $21 billion? That's ...a lot. Yet Apple still raked in cash, with almost 3x profit of Amazon [$4 billion just reported].

Glad to be shareholder myself.
You can’t attribute Any cash drop to Covid related expenses...Apple uses cash for many things, including debt repayment, buybacks, R&D, etc.
 
Excellent performance Apple.

The iPad revenue is just 2% less than the Mac ... something to be either concerned about or for both users to be ready of a potential shift in direction.

Services ... a HUGE climb! I still think it's too soon to claim ATV+ a full out success just yet, so I presume iCloud, AppleCare+ and AppleMusic getting the bulk of that revenue.

With the Apple MacBook Pro 13/14" refresh to kick off the next quart beginning next week along with iPhone SE 2020 should be fantastic.

If Apple pushed the benefits of no touching for communication with Apple Watch, Siri, and AirPods ... we've have even a higher record.
 
My point was, considering everything happening in the world right now, no one at CNBC should be shocked that Apple chose not to provide guidance for the Apr-Jun quarter.
No, you were playing the whole “we have bigger things to worry about” angle, and it’s tired.

Whatever though...great quarter.
 
Since everyone is stuck at home, (at least in the USA) that means more iTunes movie purchases & rentals, more App Store purchases, & a few more Apple TV+ subscribers.
There's money to be made as humanity swirls down the toilet
 
How much of their services numbers include the free 12 month trials for ATV+ with purchase of a new apple product?

Doesn't that artificially inflate the numbers?
 
I'm proud of Apple. A great company who make great products and gives value to shareholders and customers. I know it's a drop in the bucket, but we bought two new iPads and can't wait to get and use these lovey products.
 
Totally, that’s why I’m so confused shares have not surged just like with Tesla et al.

Buy the rumor, sell the news. A lot of this was baked in over the past week or so when whispers began of things getting slightly better, China stores opening, manufacturing ramping up, Gildead's drug showing good results, people in general taking the issue seriously (masks, etc.), the JHU charts showing slight improvements, etc. The market is a forward-view prediction mechanism. With this pullback, the stock will gain steam and charge forth slowly back to $310, then $325.

Apple stock is hugely owned by an incredible number of funds and institutions, more than we really know. Apple is probably on par with Berkshire Hathaway in the wideness of investment funds, especially since both companies are effectively conglomerates. As a result, the stock moves slowly, defying our fandom logic. :) Yes, Apple deserves a $400+ price tag, probably closer to $500; look at Amazon or Microsoft.

AMZN has a PE of 107, whereas AAPL is a PE of 23, and MSFT has a PE of 31.
So AAPL has annual EPS of 12.66, and PE of 23: 23*12.66 = 291, where it roughly is now.
Pretend AAPL deserves MSFT's multiple, the closest similar company, with the same EPS, 31*12.66 = 392 per share.
But let's swap AMZN's PE of 107 for AAPL: 107*12.66 = $1342 per share!

So it's likely fair to say AAPL deserves a much higher multiple than a paltry 23, compared to at least Microsoft's 31. So yeah, Apple at $285 is incredibly, hilariously, undervalued. It always has been, tho.

As many of us jokingly say here, even Wall Street still thinks "Apple is doomed". So long as iPhone has 50% or more of the total revenue, Apple is always going to be doomed. Despite the growth of Services and Wearables. iPhone has to get down to 40% (maybe 30%?) before they aren't "doomed". Cook's era has eased that concern, tho, especially with the buybacks and dividend he re-instated. They still have a ways to go.
 
  • Like
Reactions: triton100
Credit where credit is due. Apple was so utterly dependant on a single product, one ball drop could have been a serious issue.

The shift to services both adds revenue streams and builds on the desirability of that product type. A single type that now has multiple variations to appeal to broader demographics. Steady technological shifts that further secure the money making fortress. As a shareholder, you can sit with a pretty high level of confidence. I guess the buy backs probably won't harm the stock price either...
 
Bravo, Apple...amazing execution despite Apple retail closures and all kinds of issues impacting the consumer.

I LOL'ed at all the people commenting back in February when Apple announced they wouldn't meet guidance that Apple was in trouble or even doomed and that they should move their production out of China.

Tim Cook proving everyone wrong. Again. You have to give the man credit. He is one of the best, if not the best, supply chain managers around. He knew what he was doing when he was COO, and he continues to show he knows what he's doing as CEO... as far as operations and running the company goes.

Product innovation and quality... well, that's a different topic for discussion.
 
Last edited:
I LOL'ed at all the people commenting back in February when Apple announced they wouldn't meet guidance that Apple was in trouble or even doomed and that they should move their production out of China.

Tim Cook proving everyone wrong. Again. You have to give the man credit. He is one of the best, if not the best, supply chain managers around. He knew what he was doing when he was COO, and he continues to show he knows what he's doing as CEO... as far as operations go.

Production innovation and quality... well, that's a different topic for discussion.
Cook just said iPad and Mac will further improve in the current quarter bc people will buy even more iPads and Macs to work remotely.
 
Tim just said they’re working on Apple Card payment plans for other products and will be announcing soon. Man I would love it if they offered monthly payments for iPad, Apple Watch etc.
 
Wow was not expecting this. This is insane how does apple do this during a pandemic and millions losing their jobs?

Tim Cook deserves credit for this, no matter what you think of him.
Tim Cook is a top 3 CEO in the world. I keep trying to tell you guys...he is incredible and this performance is insane.
[automerge]1588282835[/automerge]
Seriously ?

Even with all the stores closed and we're shut down they set a record ??
Sales execution. No company is better than Apple.
 
Listening to CNBC covering Apple earnings is painful. We’re currently in a global pandemic. In the United States north of 30 million people are currently unemployed. Yet CNBC is concerned because Apple didn’t issue guidance for the next quarter. :rolleyes:
Well the pandemic is not CNBCs concern, they are a buisness channel, so a company not offiring forward guidence ( while understandable given said pandemic) is absoluely on theitpr list of thinks to worry, or atleeast comment about. If the whey the cover apples earning rekease us not to yout liking, there are alternatives, bloomberg amongst them. Have a nice day.
 
Seriously ?

Even with all the stores closed and we're shut down they set a record ??

First, outside of China, only the last 2 weeks of the quarter were affected by store closures.

Second, stores don't directly sell services, so it doesn't matter that they're closed. Who goes to a store to sign up for Apple Music? Meanwhile, people are bored at home and need entertainment.
 
Well the pandemic is not CNBCs concern, they are a buisness channel, so a company not offiring forward guidence ( while understandable given said pandemic) is absoluely on theitpr list of thinks to worry, or atleeast comment about. If the whey the cover apples earning rekease us not to yout liking, there are alternatives, bloomberg amongst them. Have a nice day.
Sigh, my point was with everything going on it’s completely understandable that Apple wouldn’t offer guidance. No one on CNBc should be shocked.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.