20billion income and 16% tax rate? My tax rate is 30%. What is wrong here? Do I make more than 20billion per quarter?
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Apple Reports 2Q 2023 Results: $24.1B Profit on $94.8B Revenue, New March Quarter Record for iPhone Revenue
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When you do as much for the country as Apple, maybe we'll cut you a break.
Mac sales need a boost. Maybe the upcoming 15" Air can give it.
He may be a genius at sales, but even a turd wrapped in glitzy paper is still a turd. He is not the innovator, and it is why the Mac sales have declined. Steve was the innovator and saved Apple, but Tim may as well split Apple into two companies. iPhone and associated services and Mac, because concentrating on iPhone equates to poorly performing computers based around iPhone. They are effectively killing their own Mac devices and M2 in my opinion has been very weak which is why I and my company have not upgraded at all, but where the M1 even on the iMac was a fantastic little performer...not up to a lot of commercial work, but a fantastic performer for home use and even some business use, depending on the business of course.
Of course iPhones dominate the device market, that was bound to happen but they have virtually weakened their own Mac market and they radically need higher performance Macs, where base configurations are realistic and that does not mean 8Gb.
Now this I have to hear. What 3rd party apps do you need that you can't find?
The Mac has never had so many apps as we do now. This isn't 1999 (even though we had it pretty good back then too). Unless you need some specialized app that only has a Windows version with no alternatives, there is everything you need or want on the Mac. Especially since many/most? iPad/iPhone apps run on the Mac as well now.
Also, switching Operating Systems is never "easy" since things are done differently. I've used Windows 3.1 to v10 and the Mac is so much easier and more intuitive (even with Apple's blunders!). It is just being used to doing things the Windows way instead of the Mac way, that is the hardest part about switching. Have to retrain the memory.
Of course Mac sales are down, very few people need the bleeding edge of Mac computing. My M1 Air just rips through everything I throw at it. Can't see myself upgrading in the next 3-4 years due to lack of performance, only in case of hardware failure.
This.
We're still above pre-pandemic levels:
2019 Q2 was 5.5M, 2020 Q2 was 5.4M.
Then we get the bump: 2021 Q2 was 9.1M, 2022 Q2 was 10.4M.
Now we're at 7.2M, which is still 33% more than three years ago. That still seems pretty good.
As for unit sales, we don't get those any more, but here's what Gartner says (their Q1 is Apple's Q2):
So here, units (as estimated by Gartner) are actually up 35.6%. So sales have grown a little more than revenues. In other words, the average sales price of a Mac is actually down compared to 2020, so no, the "Macs have gotten too expensive" argument does not in fact hold up.
| 2019 Q1 | 3.977M |
| 2020 Q1 | 3.555M |
| 2021 Q1 | 5.573M |
| 2022 Q1 | 7.005M |
| 2023 Q1 | 4.819M |
So here, units (as estimated by Gartner) are actually up 35.6%. So sales have grown a little more than revenues. In other words, the average sales price of a Mac is actually down compared to 2020, so no, the "Macs have gotten too expensive" argument does not in fact hold up.
I agree with the sentiment, but not because I think companies are taxed too little. Rather, I believe individuals are taxed too much.
That said, I must point out that every individual on Apple’s payroll is paying their 20, 30, 40% tax rates. So the tax money is still pouring into the government (sadly). Looking at just the company’s tax rate without also considering the taxes paid by the tens of thousands (?) of US workers would only be viewing one side of the coin.
New iMac for $999 with 1Tb and 16gb, that’ll fix your Mac sales, job done.
Mac declines is no surprise they should last for a long time and don’t need to be upgraded very often
This should be pinned to the top of every thread where people get impatient about Apple not rolling out whatever updated Mac they think should come out immediately.
I'm not really concerned about resale value, my computers are for work and usually ROI takes a few months tops
I pass my old computers down to family when I upgrade.Part of this depends on the max memory allowed with the architecture upgrades. For some (e.g. developers working with virtualization, etc.), it's more about mitigating memory pressure. The M1 brought 64GB, the M2 brought 96GB. If that continues with the M3 and you can put 128GB in a 16" MBP then the answer to this question is simple and profound. Sure, casual/average users won't care beyond maybe a desire for the "latest", but it's a — potentially — significant update for professionals.
40% of Warren Buffet investments is in Apple. He should really start listening to zubikov for sound financial advice.
Apple is a company that is turning into a phone company that makes computers on the side
Apple is a lifestyle company.
It sells products that support the lifestyle that it has created.
A lifestyle that is almost completely based around a phone.
Take a look at the broader personal computing market. Your comment is pretty uninformed.
Though Mac sales fell, they fell substantially less than did the pc industry as a whole, which speaks to the underlying strength of the Mac market. Mac sales declined less than sales of computers costing much less, so pricing isn’t the issue. The new 15 inch Air will prove to be quite popular.
What are your expenses/carry-over/deductions/charitable contributions?
YES, it is still a low tax rate. But, without the whole picture. It's hard to say exactly why it is the rate it is.
I'm happy it's not 0% or some single digit number. FWIW
Never understood why people are so hung up on tax rates.
Apple pays BILLIONS in taxes. I mean, damn, people should be freaking grateful for its contributions. But no, all they want to do is whine and moan.