Apple Reports 2Q 2023 Results: $24.1B Profit on $94.8B Revenue, New March Quarter Record for iPhone Revenue

[sbuntin]

iPod sales? What? I didn't even know they still sold them.

If you read the graphs, it's obvious they don't still sell them.

 

[nylonsteel]

still amazes the descrepency between iphones vs mac sales
i know pc sales are going down in general
but macs are pretty darn good home computers

 

[djphat2000]

Never understood why people are so hung up on tax rates.

Apple pays BILLIONS in taxes. I mean, damn, people should be freaking grateful for its contributions. But no, all they want to do is whine and moan.

If you look at it from the dollar amount. It sure sounds like a lot to pay in taxes (it is a lot!). But, when someone like myself pays 25% tax rate. And I sure don't make billions annually or quarterly. It doesn't seem fair. Having said that. If Apple is using those tax savings to contribute to charities or expanding its business. Going Green in all aspects of its business. Improving its products, research and development, and returning value to its shareholders. I'm fine with their tax rate.

 

[Abazigal]

Apple is a company that is turning into a phone company that makes computers on the side

What’s wrong with that?

Apple sells way more iPhones than Macs, and it’s easier to build an ecosystem around a computer that you have with you at all time.

I would have run Apple the exact same way.

 

[Isengardtom]

If you look at it from the dollar amount. It sure sounds like a lot to pay in taxes (it is a lot!). But, when someone like myself pays 25% tax rate. And I sure don't make billions annually or quarterly. It doesn't seem fair. Having said that. If Apple is using those tax savings to contribute to charities or expanding its business. Going Green in all aspects of its business. Improving its products, research and development, and returning value to its shareholders. I'm fine with their tax rate.

Tax rates on consolidated figures don’t say much. different countries have different tax rates.
apple will definitely have set up structures to avoid as much tax as possible (eg Ireland corporate structure), but that doesn’t mean they don’t pay the normal tax rate on their US sales, which I think is 21%.
So even consolidated they’re not that far off actually

Also corporate tax isn’t the same as private person income tax (on your wages). Usually corporate tax is lower because in most countries when you pay out dividends they are taxed as well.

 

[bobcomer]

iPod sales? What? I didn't even know they still sold them.

I didn't either -- and they apparently make a lot more money off of them than Macs.

 

[bobcomer]

I didn't either -- and they apparently make a lot more money off of them than Macs.

Oops, I shouldn't read this kind of thread right after I get up. 😊

 

[zach-coleman]

I think this chart very handily shows why that anniversary ipod people occasionally beg for is never gonna happen...

 

[AAPLbuyback]

Not bad, but greatly overshadowed by Microsoft+OpenAI.

AAPL made over 30% more profit than MSFT and OpenAI was a rounding error for MSFT.

AI will be a long, winding road to monetization and true utility for general consumer. GOOGL will have a lot to say about it too. People didn’t just stop using Google services.

 

[Spock]

What’s wrong with that?

Apple sells way more iPhones than Macs, and it’s easier to build an ecosystem around a computer that you have with you at all time.

I would have run Apple the exact same way.

Nothing, I am just referencing how little the Mac contributes these days.

 

[AAPLbuyback]

Nothing, I am just referencing how little the Mac contributes these days.

Little is relative. The Mac business is literally bigger than most companies.

 

[_Spinn_]

Very good numbers considering the economy and mass layoffs happening elsewhere.

 

[sdjcl]

Lower Mac sales is to be expected due to several factors.
*Usually slow qtr for pc/mac after new year. Should pick up late summer for new school year.
*Delay in new Mac offering.
*Mac refresh cycle is much longer than pc. Better h/w. some may say due to cost.
*new Mac doesn't offer much compelling reason to upgrade compare to existing.

Apple needs to focus on improving their software. It's a mess. MacOS and iOS apps should have similar user experience and functionality. MacOS connectivity (Wi-Fi, BT and Airplay) does not work well.

 

[AppleFansF]

Never understood why people are so hung up on tax rates.

Apple pays BILLIONS in taxes. I mean, damn, people should be freaking grateful for its contributions. But no, all they want to do is whine and moan.

First, there are reasons for USA to impose a progressive income tax where rates increase with income. The Federal Income Tax was established in 1913 with the ratification of the 16th Amendment. Progressive taxes exist so that the burden of paying for government services, oversight, and infrastructure doesn't fall disproportionately on those earning lower incomes. With a progressive tax system, those who earn less are taxed less. Those who earn more are taxed more.The fact that a company making 20billion a quarter pays only 16% tax by exploiting tax loopholes, while a hardworking middle class making 200k a year pays 45% tax, is simply wrong.
2. Though big corps like Apple pays billion of tax, individual income taxes are the largest source of tax revenue in the U.S.