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There are plenty of people, I included even as an Apple user believe they are overpriced and all the rest.

But, as an investor in AAPL, ride those customers hard. Force them to upgrade for no reason, make them buy services and keep taking the fool's money.
There are no fools. Apple makes great products, supports them, and offers compelling reasons to continue upgrading.

Top end Samsung devices are similarly priced.
 
For better or worse they are currently unstoppable. I'm very interested to see what kind of innovation could come along that completely obliterates them. Their demise is inevitable, history tells us as much, and that will be an extremely exciting yet scary time for technology.
 
There's a reason I dumped all my AAPL stock last time a I sold. Nobody is impressed and the only thing that'll increase the stock price is Cook being fired with Eddy Cue taking over as CEO.
If you're a troll you're moderately amusing. If you are serious you're freaking hilarious.

This is the real world, not a Fantasy Football League.

The company made $20Billion-with-a-B dollars in a single quarter, and you think the company is going to replace the CEO? Plus you claim you sold all your shares, so why do you even care what the stock price is?

I cannot WAIT for your next pearls of wisdom.
 
Apple is a savings account and a way to get rich slowly

I don't know about rich :) but I'm happy for it to happen if it does. But your point is well taken, correct and great advice to anyone looking to buy a single stock long term.
Growth, cash, brandname, customer retention, dividend and an overlooked one is the constant big number of share buybacks. Apple states they want to be revenue neutral. At current pace they will reduce shares by 9 to 12 % in the next 3 years. They are taking on extremely low APR debt to do this. It's extremely smart capital management that returns heavily to shareholders while making the company's foundation and abilities stronger.

Number of shares and earnings have a direct correlation on stock price.
 
Agreed. If you are new to investing and you are not going with managed capital or self directing into a fund(s), IMHO it is best to go with SPY or you can go a smidgeon riskier and go with Q. Just remember that big corrections and even market slumps happen. Don't let a moment in time effect the long term plan.

With that said, if new and you're picking a single stock? Look at the Dow 30 for companies to invest in. There's still risk but the risk factor is much much more muted. Going a bit riskier, look at a top 50 company from the S&P500. These symbols I mention are all easily looked up.

OTOH if you go with, for example, a small cap biotech company hoping they get approval for a major disease treatment, know that you have very!! significantly!! added risk. The risk can come with BIG gains short term but the odds are against you.
Good advice. Personally, I believe most investors will be best served by investing in low-cost broad-based index funds because most of us do not have the time/experience/skill to consistently pick individual winning stocks. That said, I do invest in a handful of individuals stocks (companies I know a lot about and believe in), and AAPL has been very good to me over the years.
 
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AAPL price is set for a big drop tomorrow, again, just like last two quarters.
And of course AAPL drops after hours. Wall Street really hates the lack of future guidance.
Trading action and price movement during the after hours does not indicate what will happen during normal trading hours tomorrow.

Tesla traded higher yesterday in the after hours after they reported earnings but the stock traded down and closed almost 2% lower today.
 
iPhone is still too big part of Apple's revenue and profit. Apple needs to urgently diversify its revenue with new groundbreaking and innovative products in new categories. The Macs, that represent more than a third of all Apple's portfolio of products only factors for 10% of revenue which is too small percentage IMO. Apple TV+ wont do the trick.
 
Normal pre-earnings run up, then sell into strength. Still near all time highs. Accumulate on dips.
With AAPL, there's no point in ever selling, really. Impossible to time it, and the dividend helps offset the dips in the interim. Not gonna lie, I almost thought about ditching when it was stalling earlier this year. So glad I didn't!

Set it and forget it. AAPL is a lifelong wealth builder.
 
For better or worse they are currently unstoppable. I'm very interested to see what kind of innovation could come along that completely obliterates them. Their demise is inevitable, history tells us as much, and that will be an extremely exciting yet scary time for technology.

Something will come along to disrupt but that doesn't happen overnight and it isn't necessarily cause for demise. A company's ability to recognize changes and adapt to them are key. Microsoft gets high grades for this now. A ways back they were a semi-clueless to the mobile OS revolution (they had a bunker mentality on Windows). But they eventually recognized it and have pivoted into an extremely lucrative market of cloud providing while increasing value add off of the market share ebbing Windows.

Apple will stand or fall on their ability to pivot and adapt. They were a sagging PC company who put out a music device. They were a minor PC company and an ebbing music device company that became a smartphone company (the 6+ being the king of % sales). They were a minor PC - sagging music device company - and a big smartphone company iwith smartphones being a more and more crowded and competitive space. They recognized it and expanded not only to wearables and wearables but to value add services. In that mix of time they became a tablet company, a smartwatch company, a music streaming company. Biggest of all, they became the company that makes all of these things play nicer together than any company has even come close to that kind of offering.

But that was yesterday, this is today. New 'things' will come along. They will be adapt or your assertion may be right.
 
If you're a troll you're moderately amusing. If you are serious you're freaking hilarious.

This is the real world, not a Fantasy Football League.

The company made $20Billion-with-a-B dollars in a single quarter, and you think the company is going to replace the CEO? Plus you claim you sold all your shares, so why do you even care what the stock price is?

I cannot WAIT for your next pearls of wisdom.
AAPL down 3.5% today. If you find that hilarious then maybe you should check how much you lost today. I cashed out as I knew it would crash. I am in the market to make money not be a mug. There are enough of those.
 
AAPL down 3.5% today. If you find that hilarious then maybe you should check how much you lost today. I cashed out as I knew it would crash. I am in the market to make money not be a mug. There are enough of those.
Wow, calling a 3.5% after hours drop a "crash"...😆congrats on your clairvoyance.

Trying to time the market on small moves like these has been statistically disproven as a strategy again and again and again. And why deal with the stress and tax headaches? Buy and hold, folks. Buy and hold. Seriously, there is no better strategy as an individual investor.
 
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AAPL down 3.5% today. If you find that hilarious then maybe you should check how much you lost today. I cashed out as I knew it would crash. I am in the market to make money not be a mug. There are enough of those.
If you know of a stock that only goes up, please share so I can invest in it. But as far as I know, stocks go both up and down on a daily, weekly, or monthly basis. The idea is to have long term winners, not to fret over a daily fluctuation.

Over its history, AAPL is one of the biggest success stories of all time. And even in the last two years it’s almost 3x (and it wasn’t exactly small 2 years ago).
 
AAPL down 3.5% today. If you find that hilarious then maybe you should check how much you lost today. I cashed out as I knew it would crash. I am in the market to make money not be a mug. There are enough of those.
Its fine not to invest in AAPL and to not like Tim Cook. The people Cook needs to please first are the Apple Board and they gave him a raise based on meeting performance objectives.
Cook’s compensation package included $3 million in salary, a $10.7 million non-equity incentive plan, and $1 million in other compensation, including $470,246 for security expenses and $432,564 for use of a private aircraft.

Cook’s pay increase came after Apple posted record earnings for FY 2020. Apple reported $274.5 billion in total net sales for fiscal year 2020, which ended last Sept. 26, a 5.5% increase compared to 2019’s $260.2 billion. In addition, the company reported net income of $57.4 billion, up nearly 4% from $55.3 billion in 2019.
 
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This was many years in the making, but it’s refreshing not having to deal with “Apple is doomed” narratives of late.
 
Trading action and price movement during the after hours does not indicate what will happen during normal trading hours tomorrow.

Tesla traded higher yesterday in the after hours after they reported earnings but the stock traded down and closed almost 2% lower today.
With AAPL dropping 2% after-hours, the actual drop on tomorrow’s regular hours would be >4%.
 
Somewhat understandable. No one knows more about their product, market, and users than the company itself. They'll know best what is likely in store for the next 3 months. So when a company, like Apple, doesn't provide that? As an investor your risk is raised.
Traders probably care about the next three months. Investors shouldn’t.
 
Guh, don't understand the drop AH. Those numbers are fantastic.
All of these numbers are in the past. Wall Street looks to the future and without clear guidance but a "Supply Contraint" problem coming if Wall Street thinks they won't beat these numbers the stock falls or doesn't rise over the next few months.

Really Wall Street bets on the future and past performance is just that the past.
 
Buy an index fund, keep buying and never sell. You’ll beat almost everyone long term.
That’s the safe bet. We bought 50k of vanguard s&p 500 index fund, Admiral class. While that has done reasonably well our holding in AAPL has absolutely embarrassed the Vanguard fund. We are like 475,000k ahead on AAPL (long position now a little over 5k shares) where the S&P 500 index has given us around 78k profit in that same amount of times and all dividends as they are in an IRA invested back into more shares of both AAPL and Vanguard fund.
 
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Every quarter Apple posts record results and the stock drops people say it’s not about the past it’s about the future. Then the next quarter is a record quarter, the stock drops again and people say it’s not about the past it’s about the future. Wall Street perpetually thinks Apple is one quarter away from doom. I remember a few years ago one of the clowns on CNBC threw his iPhone on the table saying Apple is just a gadget maker and once someone else builds a better mouse trap that’s the end of Apple. So long as Wall Street always thinks ‘yeah but the next quarter is going to be bad’ Apple stock will lag behind other tech stocks.
 
Every quarter Apple posts record results and the stock drops people say it’s not about the past it’s about the future. Then the next quarter is a record quarter, the stock drops again and people say it’s not about the past it’s about the future. Wall Street perpetually thinks Apple is one quarter away from doom. I remember a few years ago one of the clowns on CNBC threw his iPhone on the table saying Apple is just a gadget maker and once someone else builds a better mouse trap that’s the end of Apple. So long as Wall Street always thinks ‘yeah but the next quarter is going to be bad’ Apple stock will lag behind other tech stocks.
But it hasn’t lagged!
GOOG: 1240 two years ago / 2735 today / 2.2x
MSFT: 141 / 286 / 2.0x
FB: 195 / 367 / 1.9x
AMZN: 1912 / 3626 / 1.9x
NFLX: 332 / 518 / 1.6x
AAPL: 52 / 146 / 2.8x

I mean sure, you can look at smaller stocks like NVDA (43 / 192 / 4.4x), but smaller stocks are always going to have more upside (and downside!) than megacaps. Among the mega caps, AAPL not only hasn’t lagged, it’s performed the best of any of them.
 
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