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And Warren Buffet didn't do very well during last year's COVID recovery.
Buffett first bought AAPL in 2016 (10 million shares) when the price was in the 20s (and has continued buying since). So he’s about 6x on his initial investment in 5 years despite getting in way after the ground floor. I’d say that’s doing ok.
 
Remember two years ago when AR was the big topic on the earnings calls. Lol. That never gets mentioned anymore. Along with the Apple TV Set. Actually, I don't think the car was mentioned today.

Times change but money always rolls in.
The Car and AR are not revenue earning so why would they appear in an earnings report? They aren't earning anything plus with the lack of forward guidance (hey numbskuls of Wall St... we are gonna release all this cool stuff next quarter... Maybe)

The numpties with the word 'anal' in their job title are a bunch of fortune-tellers without a crystal ball in sight. They act like they are the Romans in the Colleseum deciding who lives and who dies. The world would be a better place if companies decided to go private and did them out of a job. IMHO, they are nothing but a blot on the landscape.
 
I don't know about rich :) but I'm happy for it to happen if it does. But your point is well taken, correct and great advice to anyone looking to buy a single stock long term.
Growth, cash, brandname, customer retention, dividend and an overlooked one is the constant big number of share buybacks. Apple states they want to be revenue neutral. At current pace they will reduce shares by 9 to 12 % in the next 3 years. They are taking on extremely low APR debt to do this. It's extremely smart capital management that returns heavily to shareholders while making the company's foundation and abilities stronger.

Number of shares and earnings have a direct correlation on stock price.

I think in a rational world and market you are correct, but as we have seen lately, rationality isn't really default setting.

Stopping these open market buybacks is a better idea, and then AAPL making a .75-1.00 per share per quarter dividend is a better idea.
 
I learned my lesson on my rookie days of investing. Don't panic sell, and buy the dip. Stay in mega-cap companies for the long run. The bet has paid off. And no, I'm not a trader by any means. Buy and hold for the long run. What else I'm going to do? Leveraged my ass on Real Estate and have the liquidity of large-cap stocks.
 
There's a reason I dumped all my AAPL stock last time a I sold. Nobody is impressed and the only thing that'll increase the stock price is Cook being fired with Eddy Cue taking over as CEO.
Good thing you got out when you did...

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