Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Reports 4Q 2018 Results: $14.1B Profit on $62.9B Revenue, 46.9M iPhones
- Thread starter MacRumors
- Start date
- Sort by reaction score
Well dduuhh, massively increase the average price of the one device that drives almost your entire businesses flow of money, and your profits go up, magical.
The funny thing is. Revenue results like this still aren't good enough. It doesn't matter how much money they make as far as the market is concerned. They need to make more money next quarter.
For the quarter, Apple sold 46.9 million iPhones, up slightly from 46.7 million in the year-ago quarter. iPad sales fell to 9.7 million from 10.3 million in the fourth quarter of 2017, while Mac sales dipped to 5.3 million from 5.4 million.
How are iPhone sales flat if Mac sales are down?
Um...yeah, Mac units down 2%, but revenue up 3% y/y and there is now a new MacBook Air. That wasn't out for this report.
New iPad Pro wasn't out either...come back next quarter. Remember, the previous new iPad Pro was out in Summer, boosting Q3...this time, it's out in November, which will boost calendar Q4 sales.
With Apple, you can't compare unit sales as easily because of timing. iPad was over a year between updates, so the quarters don't line up.
Big picture....Revenue up 20% y/y, EPS up 40%. Freaking amazing, period.
Last edited:
iPhone sales aren’t flat they are up as you posted. By 200,000 units, Revenue is also up 29%. Yoy.
Some android users seem to be making things up; just like every iPhone launch and quarterly earnings release.
Was actually waiting for someone to raise an objection there. To be fair though, percentage-wise, iPhone sales have changed to a much smaller degree than Mac sales have.
You're drawing an incrrect conclusion based on a misinterpretation of the numbers you quoted and a claim you've misquoted.
Doubters were claiming the phones weren't selling --as well as- Apple hoped. The numbers support that since I doubt Apple was hoping for flat YoY sales.
Apple charging more for the units they sold can't be conflated with they sold more units. Hence the higher revenue, profit, and ASP with flat sales.
Pretty sure no one cares ''cept brand fanatics that derive some sort of self worth from identifying with a commodity electronics company.Anybody care to guess how much Samsung mobile posted for the quarter.......1.9 billion
Last edited:
Shareholders will be happy, but for customers Apple is getting worse and worse.
That’s not fair at all, 200,000 increase in units sold isn’t really zero, is it?
Especially considering the massive rise in asp to go with it.
That’s pretty much how many pixels Google sells per quarter.
I hear the words revenue, earnings and install base. Don’t here the word sales much at all. Stock is down 5% after hours but that could change tomorrow.
WOW Apple no longer going to provide unit sales data for iPhone, iPad or Mac.
Finally!
WOW Apple no longer going to provide unit sales data for iPhone, iPad or Mac.
Finally!
Years ago the comment was everyone that wanted an iPod had an iPod. Then they said that about the iPhone many generations ago. Of course lots of people don’t update every year, but it seems that a majority update every couple of years and then there are always new people.
People betting against Apple usually loose.
What sticks out the most to me? iPad.... below the Mac in terms of sales? I dunno, I find that pretty shocking in a "maybe we need to re-think the whole iPad refresh schedule".
Yeah, like fix your failing company. All the signs are there. Profits are through the roof — but they’re just squeezing money from flat sales. The average price of an iPhone is up 28%, that’s why profit is where it is. They missed expectations on shipments of phones — again. This is actually a worrying trend and they show no signs of how to reverse it.
Apple will no longer report unit sales. That will be the headline.
THANK GOD!
Luca just said no more reporting of unit sales of iPhone, iPad, and Mac.
I've been begging for this forever. Wallstreet is too focused on this nonsense.
Luca just said no more reporting of unit sales of iPhone, iPad, and Mac.
I've been begging for this forever. Wallstreet is too focused on this nonsense.
And so what? Apple made 6.5 million of profits every single hour in the last quarter. Apple is a golden opportunity for any shareholder. I’m glad they’ll stop sharing unit sales in the future.