Hmm. I was under the impression that investors invested to make money, not market share.![]()
It works as follows:
- Buy stock at price A
- Sell stock at price B
If B is higher than your WACC then you win. If you can find higher B-A elsewhere, then it was a bad investment. And A is quite high for AAPL, so B should be - well - even higher.
Investors don't care about Apples's revenues. They care about their future stock price.