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Original poster
Apr 12, 2001
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Apple today announced financial results for the first fiscal quarter of 2010, corresponding to the fourth calendar quarter of 2009. For the quarter, Apple posted revenue of $15.68 billion and net quarterly profit of $3.38 billion, or $3.67 per diluted share, compared to revenue of $11.88 billion and net quarterly profit of $2.26 billion, or $2.50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, compared to 37.9 percent in the year-ago quarter, and international sales accounted for 58 percent of the quarter's revenue. The numbers represent the most profitable quarter in Apple's history on record-breaking revenue, and include the highest Mac and iPhone quarterly sales in company history.

The company has adopted revised accounting standards that no longer require Apple to parcel out income from iPhone and Apple TV sales over a 24-month period from the date of sale, and the company has retrospectively revised financial results for previous quarters to reflect this change. Apple previously release two sets of financial numbers, one official set utilizing this subscription-based accounting for the iPhone and Apple TV and a second "non-GAAP" set that more accurately portrayed the company's performance.

Apple shipped 3.36 million Macintosh computers during the quarter, a unit increase of 33 percent over the year-ago quarter. The company also sold 21 million iPods during the quarter, representing 8 percent unit decline over the year-ago quarter. Quarterly iPhone unit sales reached 8.7 million, up 100 percent from the year-ago quarter.
"If you annualize our quarterly revenue, it's surprising that Apple is now a $50+ billion company," said Steve Jobs, Apple's CEO. "The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about."
Apple's guidance for the second quarter of fiscal 2010 includes expected revenue of $11.0 billion to $11.4 billion and earnings per diluted share of $2.06 to $2.18.

Apple will provide live streaming of its Q1 2010 financial results conference call at 2:00 PM Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Article Link: Apple Reports Record $3.38 Billion Profit for Q1 2010 on Highest Revenue in History
 

Consultant

macrumors G5
Jun 27, 2007
13,313
33
Kick some asz! It's perceivable that Apple will have a higher market cap than MS this decade.
 
Comment

sfoalex

macrumors 6502
Aug 11, 2001
412
54
Knew about the accounting changes and so was expecting something big. This is great news. Hope my shares really rise now.
 
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saving107

macrumors 603
Oct 14, 2007
6,376
14
San Jose, Ca
"The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about."

proof.

Now what could this new product that steve mentioned be?
 
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MacLawyer

macrumors demi-god
Aug 1, 2009
550
1,332
U.S.A.
I can't wait to see how PC sites like Winsupersite react to this news. They all predicted a drop in Apple's market share. With sales like this, I'm sure their market share increased...both here and overseas. Way to go, Apple.
 
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ipoppy

macrumors 6502
Oct 12, 2006
423
9
UK
Shares up only 2.7% today:confused:. A bit disappointing after Friday's 5% drop for some unknown reason. I hope shares will shoot up Wednesday because I I have bought a lot of shares :D:D:D
 
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dmelgar

macrumors 68000
Apr 29, 2005
1,561
103
Earnings are great, but not as great as it sounds because they're now reporting what had been non-GAAP as GAAP.

Analysts had expected GAAP as 2.07 EPS on 12.06B in revenue.
But using non-GAAP the analyst average was 3.49 EPS on 14.69B in revenue.

They still beat, but not by as much as it sounds like, 3.67 EPS on 15.68B in revenue.

Still awesome numbers however you look at it.
 
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NT1440

Contributor
May 18, 2008
12,696
16,366
Hmm, I wonder if jobs counts macbook updates as the "other" products being launched this year.
 
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HiVolt

macrumors 6502a
Sep 29, 2008
856
3,207
Toronto, Canada
Amazing profits, so lower the price of the toys just a tad, eh Steve? You'll still have amazing profits and more people could afford the goodies.
 
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myusernamesucks

macrumors member
Oct 5, 2009
85
0
"The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about."

proof.

Now what could this new product that steve mentioned be?

So we get confirmation, but we pretty much had taken that as a given. What I see about the quote that interests me is the following word.....

products
 
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Analog Kid

macrumors 603
Mar 4, 2003
5,729
4,442
So, too late to buy on the rumor? Is the big announcement already priced in?
 
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ericinboston

macrumors 68000
Jan 13, 2008
1,919
384
Kick some asz! It's perceivable that Apple will have a higher market cap than MS this decade.

True...but Apple's not a computer company...remember Apple changed its name years ago.

I'm glad Apple's having extremely high success...but it's an Electronics company these days and should be compared to the likes of Sony (for example). Mac sales are doing well but likely most of Apple's profits come from iTunes, iPod, iPhone sales...while also including Macs in the equation.

MS really only sells software (not computers) and the Xbox...so MS really is, and always has been, a software company.

-Eric
 
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rdowns

macrumors Penryn
Jul 11, 2003
27,397
12,513
Wow. This is a Macintosh quarter. The new iMacs are obviously selling very well.

Desktop units were 728,000 in last year's Q1 and 1,234,000 in this quarter- a 70% rise.

Portables were 1,796,000 in last year's Q1 and 2,128,000 this quarter - a 33& rise.
 
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