Samsung is relevant only as a parts supplier. As far as their Android phone business goes, who cares. The commodification of Android is inevitable as it is impossible to differentiate based on hardware (everyone has the same suppliers and only Apple can make custom chips), software (Google's services are an all or nothing proposition) and ecosystem (all Android phones run the same apps). Therefore, it is only a matter of time before all Android vendors make essentially the same line of phones at 1% profit margin. Some Android users will appreciate the cheapness of that, others will be saddened by the end of innovation on Android as 1% margins simply don't incentivize innovation.We all know what Samsung are doing right now. Pooing their pants!