Even though Apple has consistently hit their guidance range (since they started giving a range) until this quarter.
The market is a fickle mistress.
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Apple Reports Record Earnings and iPhone Sales: $18B Profit on $74.6B in Revenue for Q1 2015
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Even though Apple has consistently hit their guidance range (since they started giving a range) until this quarter.
The market is a fickle mistress.
If they release a MacBook with a single USB 3.1 type C port that is under 2lbs, that would be "taking a chance." The Watch is a "taking a chance" product, as well.
People like Steve Jobs don't come around very often. People claimed Jeff Bezos was the "next Steve Jobs," but apparently he's largely behind the Fire Phone debacle (acting like Steve Jobs but without as much foresight). Tim Cook isn't Steve Jobs and doesn't pretend to be. But he does seem to be building a decent team around him.
Apple could give up selling iPhone hardware, and still be ranked in the top 25 biggest companies worldwide (bigger than most banks) on many measures. Most CEOs would love to "crash" to that level of revenue and gross margin.
Even the completely forgotten iPod product line brings in more profits than all of Amazon.
The amount of profit and cash in the bank is just mind boggling. They have more cash than small countries. What to do with it?
OK, I get it now. 5GB free iCloud drive per user is all the poor 
can afford at this moment.
can afford at this moment.
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Oh sure.
My point - you don't build $180 billion in cash, break your own sales records by a boat ton and post earnings that beat even the highest analyst expectation by NOT knowing what you're doing.
There's plenty of evidence that says AAPL is just fine and Apple will be around for quite a while.
As a huge fan of the iPod touch and other models, I'm thrilled to see their furthered marginalization
The iPhone 6 Plus, and the decision to boost the mid-range to 64GB had a lot to do with that, I'm sure.
I'd be disappointed if this happens. I use an iPod for music more than my iPhone. It is great for exercising, walking to work, using in an airport, even bringing to a party. The portability and lower cost (in case it gets stolen/lost) is incentive enough for me to keep buying them. They just last so long I don't have to buy that often!
It's common in the software industry. Microsoft has $80 billion, as well, and has been returning money to shareholders for over a decade now.
I think eventually we will see a big acquisition, but not until Apple figures out what comes next after the phone.
If iPad has peaked then tablets have peaked. The iPad Air 2 is clearly the best tablet on the market today. But I do agree with others that they need to put in some iPad-specific functions because it still is basically just a big iPod Touch.
Is 5.5 million Macs the most ever sold in a quarter? Glad the Mac is back.
Is 5.5 million Macs the most ever sold in a quarter? Glad the Mac is back.
They sandbagged their guidance under Steve Jobs, but one of Tim Cook's first moves was to issue more realistic guidance. This quarter was a legitimate beat. They knew iPhone 6 would be a hit, but things were better than expected.
Before they released the range, yes. They set a number and consistently hit just above it.
Since the range, they always have come in on the high side. But still within the range.
This is the first quarter in which they've blown that range out of the water (beat the high end by what, $8 billion?).
Mac revenue was a record - I would assume sales numbers were as well. People focus on the percentage of revenue, but that's skewed by how ubiquitous smartphones and mobile devices have become.
The Mac seems like its never been stronger.
I'll just be the first to say it:
This wouldn't happen is Steve were still alive and in charge of the company.
That is what we are supposed to say when confronted with something that Apple has done, right?
Seriously though - that's a lot of devices being sold and money being made. That said, Apple needs to think about investing some of that cash into new avenues. They are ready to move into wearables with the Apple Watch, but with what Microsoft announced last week (HoloLens), Apple needs to step up and wow the world with something amazing.
This wouldn't happen is Steve were still alive and in charge of the company.
That is what we are supposed to say when confronted with something that Apple has done, right?
Seriously though - that's a lot of devices being sold and money being made. That said, Apple needs to think about investing some of that cash into new avenues. They are ready to move into wearables with the Apple Watch, but with what Microsoft announced last week (HoloLens), Apple needs to step up and wow the world with something amazing.
Keep in mind that they sold four times more iPads than Macs. If it "just" trundles along at 20 million unites per quarter for the foreseeable future, that will be kind of amazing.
This sucks. Macs less than 10% of sales and declining. Not long before they are gone according to modern business theory.