I'm concerned about the fact that the iPhone makes up nearly 70% of Apple's revenue. If somebody makes a better phone, Apple crashes. I know that's unlikely given that people have been trying quite hard even since the first iPhone and haven't managed it yet, but still, talk about putting all your eggs in one basket.
When I got my first mobile phone, Ericsson and Nokia were kings of the market.
People thought Blackberries were the greatest.
Technology can turn on its head.
What I am worried about is that, with this swift success in phones, Apple has shown disdain for its long-time customers in other market segments. e.g. removing features from hardware and software that professional users need, such as matte screens.
Apple can't care a stuff about these small-market support because it is making tons of money elsewhere. But by focusing on the consumer market - which is fickle it will come back to bite Apple when the market finds its next favourite, and shifts its adoration away from Apple.
Apple will rue the day when it was not loyal to its smaller market segments that, by definition, tend to stay on longer.
Microsoft is building on the professional, business market. Less glamorous, but companies buy products day in day out, and don't want to change. Companies need products that have stability.
This arrogance by Apple is the very Blackberry-like blindness that, when the next tech shift comes, as it will -- Apple won't see it. They'll be blinded to just focus on what they want, not what the customer asks for. This has helped Apple in the past, but mark by words, this very strength will be Apple's undoing in the future. It is always a strength that turns into a weakness.
1) Apple refuse to listen to the small, professional market segment that need matte screens. Apple now panders to the majority of consumers, and discard the small number of professional users that need matte screens.
2) Apple's OSX used to be the paragon of stability. They would fine tune Leopard and Snow Leopard till the 9th and 11th iteration to produce an absolute rock solid OS. Now, it's a circus every 12 months. Recently, a friend who was starting a business asked my advice whether to go with Apple or Microsoft. Me, being a long time Apple users over several decades, I am getting to the point of being uncertain to recommend Apple for business use, where stability is paramount. Apple is great for consumers who want the latest frills, but Apple has not tossed out any semblance of commitment to business users. It's not worth their while since consumers bring in the massive amounts of cash. I can't say I'll be sorry when the market turns on Apple. Then I'll remember these very years, when drunk on cash, Apple spurned the loyalty of past business users.