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BBC headlines running with "slowest iPhone growth ever"

Its a bearish reading of the results. Also, an interesting testament to how psychological markets are these days. For many, this is a sign of disaster in the global economy. And, indeed, it kind of is... if you're someone who was expecting Chinese growth the lift companies like Apple onto the next level. What's also interesting is Apple continues to sit on a huge mountain of cash, and not invest it in any productive activity!
 
Just got a push from the BBC saying they had the slowest iPhone growth since 2007. Got to have a negative spin people.
 
Apple's profit margin on iPhones is so ridiculously high, I wonder what would happen if they decided to slash their prices by $200-$300? I bet they would not lose any revenue, as they would just sell greater quantity.

I doubt the numbers would work out perfectly. Apple is a premium brand, so they can get away with those margins, but I wonder what will happen with subsidies now disappearing.
 
Apple's profit margin on iPhones is so ridiculously high, I wonder what would happen if they decided to slash their prices by $200-$300? I bet they would not lose any revenue, as they would just sell greater quantity.

Now why would they want to do that? Their gross margin would take a hit, leading to even more cries of Apple Is Doomed(TM).

They earn their GMs the old fashioned way, by making products people are willing to pay for. There is zero reason for them to chop prices. They charge what they do for the best of reasons: because they can.
 
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BBC news going with slowest iPhone gross. Some people just can't help but hope Apple falls. Which isn't going to happen anytime soon. All this shows is people are waiting for the next iPhone cause buying now would be stupid.
 
And of course the stock will probably go down because Wall Street is crazy.
 
Everyone was predicting a down quarter. Even the down quarters at AAPL are still slightly up.

This was the important part:

Apple's guidance for the second quarter of fiscal 2016 includes expected revenue of $50-53 billion and gross margin between 39 and 39.5 percent. Revenue guidance is slightly below analyst expectations.

Those numbers are lower than last year's same quarter. Grated this is only a concern if it becomes a pattern.
 
Waiting for the real iPhone sales breakdown as are Apples main investors. Those iPad sales are very very poor, nearly a quarter down!! Shares will take a hit for that.

What do you mean by real iPhone sales breakdown? They aren't going to break them down by model (if that's what you mean). The ASP for iPhones was up about $3 YoY and about $20 QoQ, for whatever that's worth. But that suggests to me that it was actually flat or a little negative (YoY) because they've reduced how much of the revenue from each iPhone sale that they defer (to account for software upgrade rights).
 
But but but... I thought iPhone sales were supposed to be DOWN and that part of their business was slowing...

Lol, I'm loving this.
You got it mixed up. Sales were expected to be up, but to be slowing down. And if you look at the revenue chart, it's clearly slowing down. And iPhone sales jumped from 51 billion in Q4 2014 to 74.5 billion in Q4 2015, while they jumped to only 76.8 billion this quarter.
 
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I hate these things... everything is up... but their forecast for this year is 5 billion less than analysts predictions, so they're "forecasting a sales decline."

..... just at a loss for words. If it was 5 billion over, they'd be forecasting overly aggressive.

Should just call this the stock reality-check. It'll lose money either way. Some people will short it to make money, new buyers will enter in and make money when it raises back up. It's an immensely profitable company that isn't going anywhere soon.
 
The forecast is a bit worse than expected. $50-53 billion vs. $58 billion last year. Some of that (about $4 billion) is the stronger dollar, but it seems that they are predicting either lower iPhone sales, or a different mix.
 
Just shows that Apple would be almost nothing without their iPhone line. iPad sales are down, no one is buying the watch (yet) and iPods are even more obsolete.

You are totally blinded by that pie chart. Look at what they are actually earning in each of their categories. Although Apple's largest revenue and profit generator is without a doubt the phone (and also innovation platform), Apple would still be a formidable company if the iPhone would not exist. The revenue and especially profits of Apple on the computing platform are impressive on their own and it is pretty clear that Apple also commands much of the profit in the computing market the same way it does in the mobile computing market.
 
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