As someone that has had clients sign over 500+ contracts, nobody reads AND understand them. Despite even how short they are, they don't read them enough to actually understand it.
...and, sadly, people are being trained to pay even less attention to contracts every time they click "agree" to a 30 page spiel of partly non-enforceable gobbledygook in order to allow them to use the software/hardware that they've already purchased as a retail product.
(What
really makes me sad is when open-source software presents licenses like GPL2 that you
don't need to agree to in order to use the software as click-throughs...)
Consumers buying retail goods, phone service, utilities etc. should <i>absolutely</i> not have to bother with contracts, or even take a masters course in cynicism to ward off misleading advertising... and Apple, in general, are far from innocent in that respect - but not here.
The contract in question was for a package of services that
wasn't retail,
wasn't open to the general public,
wasn't a purchase, or even a lease/rental - and that was made clear on the main web page, which only talked about "access to" a DTK. The actual ToCs were a mere 6 pages of what amounts to crystal clear lucidity alongside the turbid EULA for the typical fart app.
Seems like some people got $500 worth of education out of the experience - or will do once they get out of denial.
I don't know about the US (probably varies by state and how good a lawyer you can afford) but certainly in the EU and UK a lot of consumer protection law only applies to... well, consumers... and not transactions between businesses.... although I'm not even sure that the Apple program, presented the way it was, would have fallen foul of consumer law.