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Apple Retail 10th Anniversary Poster: "We've learned a lot."

What do the all the mentions of granite refer to?

Is that a prominent feature at a certain iconic Apple store, or have I just been ridiculously unobservant when visiting my local Apple stores over the past few years?
 
iAndrea said:
I love apple stores!! Even if I don't get anything it's just fun to walk around, chat with the Geniuses, try out some new software and gadgets. I really think this was a big part of their success over the last decade.
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Yeah, before the first time I walked into an Apple store, I didn't know much about Apple products other than 'iPod' and 'Mac'. :)
 
I'm sure working for Apple Retail can be a maddening experience at times, but things like this would make it worth the headaches.
 
Iv'e met a few Apple Store staff that don't seem the right fit for Apple.

Maybe they need to be reminded of what Apple is trying to achieve and why they have to have everything as close to perfect as possible!
 
Dr Kevorkian94 said:
when do i get this free t-shirt the are talking about lol
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I've been in line for 3 launches (first or close to first every time) but the only time I got a shirt was when the manager came out @ midnight and said "aww, how sweet :)" to the 10 of us idiots waiting for the iP 3G launch.

I still rock that shirt though. Probably one of the most comfortable articles of clothing I own. ((American Apparel))
 
mkjj said:
You'll find that's called design. :D
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I think I understand the aesthetic choice they're making here, conveying that they've got so much to say and that they're so excited it all spills out at once. Plus, people will have to crowd around and spend some time to read it and they might take away that any one sentence or lesson learned is no more important than another, that holistically Apple has learned to do retail right.
But, even three delineations, and I don't even think they should have indentations, would have achieved the same goal of having the design match the rhetoric while increasing readability substantially.

Imagine if the forums were laid out as that sign is, :eek:.
 
I don't know why people are focusing on it not having paragraphs, it looks great and i didn't have any problems reading it . . .
 
FoxMcCloud said:
Paragraphs would be nice Apple. And don't start sentences with "And".
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Starting sentences with "And" is acceptable. Paragraphs are units of thought; if it takes one full page to express a particular theme, then it's fine. Breaking up paragraphs arbitrarily misses the point of paragraphs. (I haven't read all the text, so I can't say if it would be more appropriate as one or several paragraphs.)

--Eric
 
A tad boastful, but who can argue that Apple Stores aren't pristine and an all around awesome place to shop at...I've yet to meet a rude/inattentive employee.


Next article should be about Best Buy, called "we've learned sh$t over the past 27 years"
 
Eric5h5 said:
Starting sentences with "And" is acceptable. Paragraphs are units of thought; if it takes one full page to express a particular theme, then it's fine. Breaking up paragraphs arbitrarily misses the point of paragraphs. (I haven't read all the text, so I can't say if it would be more appropriate as one or several paragraphs.)

--Eric
Click to expand...

Sentences should never be started with but and and, although I nearly started this sentence with... And should never be used to start a sentence...:D
 
oscarmacca said:
Sentences should never be started with but and and, although I nearly started this sentence with... And should never be used to start a sentence...:D
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"And" can be used to start a sentence. I just did, the same as you almost did. Isn't language abstract? can't we use words however we want to?
 
ConnYoungy said:
"And" can be used to start a sentence. I just did, the same as you almost did. Isn't language abstract? can't we use words however we want to?
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Being a baby boomer, c1949, my early English education was meted out by well meaning but over zealous Nuns who would use a leather strap across the palms of my hands to correct any errors in written English. This was Britain in the 1950s when a lesson learnt the painful way, tended to stick for life! :eek:
 
Arn

When I read Arn's post Full Text, I thought he was doing the same thing, but about MacRumors. That would be an interesting read. : )
 
Eric5h5 said:
Paragraphs are units of thought; if it takes one full page to express a particular theme, then it's fine.
Click to expand...

Paragraphs also allow for the reader to have more orientation on the page. It's easier to lose your place in a sea of letters.

There's rarely a good reason to write a full page without a single paragraph (Unless it's all one sentence, in which case you might have another issue to overcome. :) )

When you read the text, you'll find there would have been many opportunities for sensible paragraph breaks, but the overall typography of the poster trumped readability in this case. (It's like the hockey puck mouse of posters. :D )
 
Not to burst anyone's bubble, but generally any retail store can produce this or something similar. While this is rather personal and in-tune with the presentation Apple makes with their stores, anyone who worked in retail knows that from Walgreens to Wal-Mart, all it takes is a creative and talented copywriter with some nuggets of facts and stylistic elements to create something like this.

Not to take anything away from anyone involved with creating this, but it's not like Apple is the only company capable of saying these types of statements. Walgreens (whom I work for, so a slight bias here) communicates these types of sentiments all the time via our intranet and "Walgreens World" bi-monthly publications. Generally the employees at Walgreens aren't as receptive to them as most of you guys are to Apple's. And I'm sure not every Apple employee read that and thought "Gee, Steve, you really do touch my heart." I'm sure quite a handful rolled their eyes and said something more like "Yeah, right."

I enjoyed reading it though anyway. It's hard to criticize a company for at least attempting to seem to care about all 30,000 retail employees they have. I do wonder about that whole "it takes 2-3 years to be hired" thing. I can't imagine the holiday employees applied when they were 15 only to work for Apple during December when they're 18 years old :eek:

I'm just sayin', y'all.
 
Supply and demand

"When it comes to product launches, we've learned we have to work hard to ensure supply meets demand. If not on the first day, then soon thereafter."

I guess this depends on their definition of soon - Still unable to get AT&T iPad 2s from any retailers other than Apple direct.
 
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