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Apple Revamps Retail Stores with Interactive iPad Displays
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Waste
I generally love the idea of paperless office (shop) but this is almost distasteful.
- it's what would some insanely rich sheik do in fancy jewelry shop,
- iPad is suddenly denominated to paper (long term that's fine, but IMHO it's too early now, iPad is still too expensive to play that role),
- it looks cluttered,
- almost every Apple device can demo itself,
- even long-term it can't be as green and energy efficient as paper,
- even in Europe we can't buy one because of shortage and yet Apple is wasting them to be electronic price tags, that's an insult,
- it's more human to call staff and talk,
- I love to take flyer with me as a memento.
I generally love the idea of paperless office (shop) but this is almost distasteful.
- it's what would some insanely rich sheik do in fancy jewelry shop,
- iPad is suddenly denominated to paper (long term that's fine, but IMHO it's too early now, iPad is still too expensive to play that role),
- it looks cluttered,
- almost every Apple device can demo itself,
- even long-term it can't be as green and energy efficient as paper,
- even in Europe we can't buy one because of shortage and yet Apple is wasting them to be electronic price tags, that's an insult,
- it's more human to call staff and talk,
- I love to take flyer with me as a memento.
Like a lot of things that Apple does, photos are rarely flattering. Is it over the top? Certainly. The calling for assistance part though is a killer app. Getting help in an Apple Store is always a nightmare and if this provides a better experience for actual customers, then it's great. The one thing I'm curious about though, is how many people walking in with $1200 for a new iMac are going to walk out with an iMac and an iPad and spend an additional $499.
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I stole the pic from AI .. but we dont care...
It seems people dont know how to work with the iPad, so they are all asking it at the Applecounter... lol.
And I dont see hats....
It seems people dont know how to work with the iPad, so they are all asking it at the Applecounter... lol.
And I dont see hats....
What's the use?
Alright why would Apple do this?
- Increasing the time one spends with the product
- Communicate more information about the product without putting a book there.
- Using the iPad synergy in creating a experience like: "wow, all apple products are awesome".
Obviously this is quite expensive. Why not iPad 1? Every reason above could be implemented with the iPad one. But there is something else for which Apple can't use the iPad 1.
Video Recording of Customer Reactions?
What if this is part of a program, where costumers are recorded how they use Apple products, the videos are automatically analyzed by some emotion-aware software and creates a nice statistic of how a first contact feels for the consumer.
The problem with this is theory is, among others, that the angle of the camera doesn't allow for this recordings.
Anyhow, somehow it seems fishy to me that they use iPad 2
Alright why would Apple do this?
- Increasing the time one spends with the product
- Communicate more information about the product without putting a book there.
- Using the iPad synergy in creating a experience like: "wow, all apple products are awesome".
Obviously this is quite expensive. Why not iPad 1? Every reason above could be implemented with the iPad one. But there is something else for which Apple can't use the iPad 1.
Video Recording of Customer Reactions?
What if this is part of a program, where costumers are recorded how they use Apple products, the videos are automatically analyzed by some emotion-aware software and creates a nice statistic of how a first contact feels for the consumer.
The problem with this is theory is, among others, that the angle of the camera doesn't allow for this recordings.
Anyhow, somehow it seems fishy to me that they use iPad 2
It's obvious that the wooden tables are the culprit in this equation.
Really surprised that Apple didn't spring for new tables with built-in slots for the iPads/redesigned cable holes UNDER each device or built-in docking so that a hideous 5 foot cable lead doesn't have to be run to the center of the table.
The amount of cables in the third picture alone makes me want to puke.
Really surprised that Apple didn't spring for new tables with built-in slots for the iPads/redesigned cable holes UNDER each device or built-in docking so that a hideous 5 foot cable lead doesn't have to be run to the center of the table.
The amount of cables in the third picture alone makes me want to puke.
1st pic is Macbook Pro, but look like MacBook Air.
New design??????
Anti glare display option.
1st pic is Macbook Pro, but look like MacBook Air.
New design??????
Isn't it the anti glare display?
Edit: Too late ^^
I see after hours trading is responding nicely to this
Thoughts on this also being used to cut the number of staff on the floor?
Dude, the markets are closed!
Now, if the battery was replaceable, we could get rid of a lot of cables
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What is the company that Apple has recently rated as not environmentally friendly? This will strengthen the reputation of Apple as a environmentally unfriendly company.
I should invest in aluminum foil companies. The simplest and most likely reason why they are using the current generation iPad is because it is the current generation iPad. What does it tell perspective iPad customers that even Apple is using first generation devices?
note that apple gets the iPads a lot cheaper than the average user. the production price of an iPad is somewhere around 190 us$ (if I remember correctly)
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)
very irritating ia, u might be lookimg for an iMac ending up with an iPad ... oh wait i guess thats their goal
very irritating ia, u might be lookimg for an iMac ending up with an iPad ... oh wait i guess thats their goal
It's cool and all - but not very Apple. It's a mess of product confusion - especially with the last one. What the hell is wrong with paper?
That's not exactly cheap compared to traditional point of sale signage costing pennies.
That's not exactly cheap compared to traditional point of sale signage costing pennies.