This really shows Apple has a problem here. Gaming is a potentially extremely lucrative segment, but when we look at the top paid iPad apps, there is only one E ticket game, and that is a port of an 18 year old game. There is not much compelling here.
Remember the “What’s a computer?” ads? We may joke about the ridiculousness of those now, but there’s a flip side: the new iPads are very powerful, and have the screen real estate of a laptop. I have a 12.9” iPad Pro, and I use it way more than my computer. Also, I suspect the iPad is the most popular tablet by sales. Yet I struggle to find interesting games to play on it. Most games seem to target young children, or are low effort products. This very much reminds me of the Atari collapse of the 80’s , when low effort junk was shoveled out at high volume as cash dragnets. One can argue Among Us and Stardew Valley are exceptions, but these are more time-waster or social games that might or might not have been on the list if not for the pandemic.
The question arises then: why no killer app game for the iPad? Why no Zelda: Breath of the Wild for such a platform? Is it Apple taking too big a cut making top developers not seeing adequate return on investment? Is it because there’s too much variation between supported devices, and maybe Apple should have a separate Pro category? I’m not convinced of the latter, and I’ll explain why.
I’m not suggesting the iPad is the best platform for first person shooters. In fact, some of the best iPad games didn’t need huge graphics power. For example, The Room games were perfect for the platform. Unfortunately, they were quite short, and had no replayability. The Baldur’s Gate games work well on the iPad, and are fun for nostalgia, but they are really old ports too. One game I’d love to see on iPad would be Drawn: the Painted Tower. This is quite a sophisticated puzzle game with beautiful art, and would be well suited to an iPad. However, BFG does not have it on the app store, even though they developed an iPad port. I could see Diablo II remastered working well here if it could be optimized.
Really though, the iPad is a unique platform, and it deserves to have creative people coming up with great original games that cater to its strengths. There was a flurry of development when the iPhone and iPad first came out, with games like Paper Toss, Fruit Ninja, and Angry Birds exploring the capabilities of these emerging platforms. Since then, development has stagnated, and nobody talks about the iPad as a legitimate gaming platform, despite it’s growing capabilities and unique strengths. I’m particularly troubled that so many top games on the list seem to be effectively baby pacifiers, and Apple should be too. Young children do not directly purchase games or additional content, unless their parents are wealthy or stupid. Older teen and adult gamers spend a lot of money on games and content though, and are not alway on their computer. Apple, perhaps through greed or other policies, is stifling a potentially huge revenue stream. Are they making so much money they don’t care? I would think shareholders should care. And as a user, I’m tired of scrolling through the App Store with the intention of buying a new game and finding nothing to spend my money on.
Anyway, I’d like to hear your ideas about why game developers are neglecting the iPad.