Apple Rips of its International users

[JustMartin]

but america pay VAT -it's just called something else - I believe it's about 9%. So understand the point but maybe it makes it £300 more expensive.

American sales tax differs from state to state and is not included in the advertised price of a product. So the original example is correct, to get to UK equivalent tax level you have to add 20% to the US price as given.

 

[snberk103]

Same goes for canada.... $200 more expensive even thought the Canadian dollar is par with the American one

Actually, as of yesterday.... Canadian prices and US prices are now the same. I missed this myself, until someone in another MR thread pointed it out. So - finally - our dollar is now recognized for the powerful Loonie that it is.

but america pay VAT -it's just called something else - I believe it's about 9%. So understand the point but maybe it makes it £300 more expensive.

Technically a Sales Tax and not a Value Added Tax - and it's added at checkout because US sales taxes can be levied by just about anybody. Each city within the same county can have different a sales tax. Each county within the same same state can levy its own sales tax. Each state can then add its own sales tax. Within a single state you can have dozens of different rates of sales tax. It's a nightmare, but it seems to work for them.

 

[paulrbeers]

but america pay VAT -it's just called something else - I believe it's about 9%. So understand the point but maybe it makes it £300 more expensive.

I think this has been hit home already, but as previously stated our Tax is added After the price, and not included with the price. So regardless of whether we pay 0-12%, it is not included. So you have to take out the VAT from the European cost and compare that directly to the US price....