Apple Rolling Out iAd Spots for App Developers

[MacRumors]

As noted by Ars Technica's Jacqui Cheng, Apple has updated its iAd developer page to invite app developers to advertise their applications through the company's new mobile ad platform.

iAd for Developers. A great way to promote your applications.

You can now purchase iAd advertising to promote your app to millions of users across the iAd Network. With iAd for Developers, users can download apps from the App Store without leaving the app they're in. It's easy to get started, contact us today and learn how you can drive more downloads of your app with iAd for Developers.

Apple's iAd program launched at the beginning of this month with ad campaigns from major brands such as Nissan and Dove, with the company reportedly charging as much as $1 million for placements in the program. But now the door appears to opening for smaller developers, as the company broadens its offerings to include app developers wishing to promote their applications, something we've seen for quite some time on existing ad networks.

Article Link: Apple Rolling Out iAd Spots for App Developers

 

[Booga]

Really makes me want to use iAd as a developer!

Knowing that I'm going to be running ads in my app to encourage users to go download and use someone else's app instead makes me really want to use iAd.

 

[bigcat.101]

Agreed. Seems like a pretty good deal for small developers.

 

[Master Chief]

How do they know if Joe user wants to purchase my app? How is Apple going to target the potential customers, or is it just pushing out as much as they can, to make more money ?

 

[akacaj]

Curious if there is a special price for iPhone apps. Paying $0.10+ cents per click for a $0.99 is not cost effective at all.

 

[dlewis23]

I wonder how much this will cost... Hopefully its priced better then Admob.

 

[uaecasher]

i don't think any developer would be able to afford iAd price tag.

 

[hardcoreericxxx]

i don't think any developer would be able to afford iAd price tag.

We don't even know what the pricing is. I imagine it'll be on par with the rest of the industry (perhaps even competitive).

 

[darrenbeige]

Curious if there is a special price for iPhone apps. Paying $0.10+ cents per click for a $0.99 is not cost effective at all.

It'll probably a "pay per download of app" type of thing. So, devs only pay if people buy their app.

 

[Full of Win]

I've asked this question before - why does Apple not use iAd for its own ads? They have plenty of things, Displays, iMacs, MacBook Pros, Airports, and MacPros they could be advertised for. Also, since they have access to the analytics, I'm sure they know which users are syncing with Windows and OSX.

The only reason I can think of that Apple does not use iAd is that they know the platform is ineffectual.

 

[uaecasher]

We don't even know what the pricing is. I imagine it'll be on par with the rest of the industry (perhaps even competitive), plus the integrated HTML5 support.

I'm an iPhone developer, they are paying us $1.24 per click after 40% cut (which mean $2 per click for advertisers) I'm pretty sure no one would be able to pay $2 per click, the only way it would work that big companies that make an app to advertise their services (like Nike/car manufactures like VW) would pay that much because they benefit more than just downloads.

 

[irwcll94]

As an iPhone developer, I have noticed that the fill rate of the ads is only 10-20% I think that they will give developers a discount so that they can increase the fill rate of the ads. I think that it will still cost more than something like AdMob though.

 

[darrenbeige]

I'm an iPhone developer, they are paying us $1.24 per click after 40% cut (which mean $2 per click for advertisers) I'm pretty sure no one would be able to pay $2 per click, the only way it would work that big companies that make an app to advertise their services (like Nike/car manufactures like VW) would pay that much because they benefit more than just downloads.

I expect "app ads" will have much lower costs for the advertisers, and therefore, lower payouts to publishers.

Anywho, $1.24 per click is amazing in PPC terms regardless.

 

[uaecasher]

I've asked this question before - why does Apple not use iAd for its own ads? They have plenty of things, Displays, iMacs, MacBook Pros, Airports, and MacPros they could be advertised for. Also, since they have access to the analytics, I'm sure they know which users are syncing with Windows and OSX.

The only reason I can think of that Apple does not use iAd is that they know the platform is ineffectual.

Most iPhone users are pretty knowable of Apple and it's products, it would be a waste

 

[darrenbeige]

I've asked this question before - why does Apple not use iAd for its own ads? They have plenty of things, Displays, iMacs, MacBook Pros, Airports, and MacPros they could be advertised for. Also, since they have access to the analytics, I'm sure they know which users are syncing with Windows and OSX.

The only reason I can think of that Apple does not use iAd is that they know the platform is ineffectual.

Or maybe they want to satisfy the $60 million worth of investment people have put into the project already. EG: you don't see Google advertising it's services in AdSense. Because it upsets the other people on the ad network.

 

[Jeremy1026]

This is great for fill rates, horrible for eCPM.

 

[xxgilxx]

SWEEET! I just wanted more crap I am not interested on covering my screen real estate! Damn you Last Airbender!!!!

 

[bwillwall]

oh come on ppl

thats not how it is, people are already using you app. They see the iAd and tap on it. They download a new app. They use both of your apps and you get money from it. One app to another isnt a competition unless they are used to do the exact same thing which is unlikely.

 

[akacaj]

Well I filled out the form so we will find out soon how it works.

 

[nagromme]

It would be neat if you could say “put 20% of my app revenue into iAds automatically.” With a min and max amount that you chose in advance. You’d never overbuy and lose money—at least, no more than your chosen minimum ad buy.

 

[kas23]

Well, I'm sure 99.9% of developers don't have $1 million to pay for advertising. So, they must be lowering their price tag considerably. Makes you wonder how well these iAds are actually selling. It's been a month and all I've seen is a Nissan add. $1 million is certainly a rip-off when I've only seen these adds 1-2x and they weren't really memorable in either case.

Come to think about it, depending on your app selection, it is actually very easy to get through your day without even seeing an iAd. It all depends on what Apps you own. I would exactly call this "getting the word out."

 

[akacaj]

It would be neat if you could say “put 20% of my app revenue into iAds automatically.” With a min and max amount that you chose in advance. You’d never overbuy and lose money—at least, no more than your chosen minimum ad buy.

Best deal would be if they simply charged a percentage of each sale. That way you have nothing to loose and so much to gain. It is a win win win situation for both developers and Apple.

• You get a sale that you otherwise wouldn't have had. Even if its at 50% off.
• Apple gets 30% of the sale that otherwise wouldn't have happened.
• Other developer would get 20% of your sale.

Apple has access to the entire transaction process so they would have no trouble implementing it this way. Admob couldnt do this on apples platform.
I imagine that this would be targeted in a people who bough this also bough this app way.

 

[iDisk]

I've asked this question before - why does Apple not use iAd for its own ads? They have plenty of things, Displays, iMacs, MacBook Pros, Airports, and MacPros they could be advertised for. Also, since they have access to the analytics, I'm sure they know which users are syncing with Windows and OSX.

The only reason I can think of that Apple does not use iAd is that they know the platform is ineffectual.

iAd is for the developer, and it's to help the developer make low cost apps and get them to many users as possible, whilst still being paid.

Apple only acquired Quattro to bring a better way for developers to make money.

 

[dejo]

It's been a month and all I've seen is a Nissan add. ... and they weren't really memorable in either case.

I'd say it was memorable if you remember who the advertiser was.

 

[ssdeg7]

I still don't understand how this is going to work, how are developers going to earn money with it, who selects which apps are going to have iAds and which wont? Who decides how much money is going to be given to each app, does it depend on the number of clicks users do while on the app? or is there a certain amount per app?

I'm sorry if i'm getting everything wrong, but i'm curious to know how this will work.