iPad Pro with M2 announced, https://www.apple.com/newsroom/2022...eration-ipad-pro-supercharged-by-the-m2-chip/
I guarantee they've done the maths and it's worth it financially. Apple's core product is not something physical, it's marketing. They sell you via marketing. It's one of the few companies in the world that truly understands how to harness marketing and how it can drive more sales than anything else.Taking the entire store down for several hours and then coming back with a handful of low-profit spec bump updates isn't going to generate anything. It's a loss. Do you know how many iPhone sales they're losing while the store is down?
I absolutely guarantee you that 2 spec bumped iPads and Apple TV are not making up for the 10,000 iPhones per hour sold by Apple.com alone.I guarantee they've done the maths and it's worth it financially. Apple's core product is not something physical, it's marketing. They sell you via marketing. It's one of the few companies in the world that truly understands how to harness marketing and how it can drive more sales than anything else.
It's not that they'll sell more iPads and Apple TV to make up for it. It's also how much a marketing campaign would cost that would generate that kind of hype. At the end of the day if you're talking about the Apple store being down, you're intrigued. Sometimes it's not about getting the monetary value back directly. It'll drive sales regardless.I absolutely guarantee you a spec that 2 spec bumped iPads and Apple TV are not making up for the 10,000 iPhones per hour sold by Apple.com alone.
Taking the entire store down for several hours and then coming back with a handful of low-profit spec bump updates isn't going to generate anything. It's a loss. Do you know how many iPhone sales they're losing while the store is down?
I actually prefer that they sell via marketing. Instead of “slapping your shoulders with fish” the way every other company does. I wish more companies would learn how to sell by marketing. There would be a lot more fish left for folks to eat if they did.They sell you via marketing.