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Looks like I’m keeping the 2021 model I got for $200 off. The M2 isn’t going to mean much of anything I would imagine. Everything else seems to be the same.
 
Kinda sucks that I bought an iPad that is over a year old and there is almost no difference between it and the brand new one other then the processor. The M1 is already more than the iPad needs.
 
Taking the entire store down for several hours and then coming back with a handful of low-profit spec bump updates isn't going to generate anything. It's a loss. Do you know how many iPhone sales they're losing while the store is down?
I guarantee they've done the maths and it's worth it financially. Apple's core product is not something physical, it's marketing. They sell you via marketing. It's one of the few companies in the world that truly understands how to harness marketing and how it can drive more sales than anything else.
 
I guarantee they've done the maths and it's worth it financially. Apple's core product is not something physical, it's marketing. They sell you via marketing. It's one of the few companies in the world that truly understands how to harness marketing and how it can drive more sales than anything else.
I absolutely guarantee you that 2 spec bumped iPads and Apple TV are not making up for the 10,000 iPhones per hour sold by Apple.com alone.
 
I absolutely guarantee you a spec that 2 spec bumped iPads and Apple TV are not making up for the 10,000 iPhones per hour sold by Apple.com alone.
It's not that they'll sell more iPads and Apple TV to make up for it. It's also how much a marketing campaign would cost that would generate that kind of hype. At the end of the day if you're talking about the Apple store being down, you're intrigued. Sometimes it's not about getting the monetary value back directly. It'll drive sales regardless.

Apple can 100% update their website without taking down the store. They're choosing to do so. And Mr Tim Cook wouldn't okay that move if it wasn't worth it.
 
Taking the entire store down for several hours and then coming back with a handful of low-profit spec bump updates isn't going to generate anything. It's a loss. Do you know how many iPhone sales they're losing while the store is down?

Losing iPhone sales to where? Even in this first world have to have it now demand for instant gratification, if someone has made the decision to buy an iPhone they will wait while the website is offline, or at worst go buy the iPhone from a third party vendor. Apple wins either way.

And you clearly didn't try to buy anything when the web site came back on.. it was jammed. Apple got those people jumping to buy by teasing them just a bit more.
 
They sell you via marketing.
I actually prefer that they sell via marketing. Instead of “slapping your shoulders with fish” the way every other company does. I wish more companies would learn how to sell by marketing. There would be a lot more fish left for folks to eat if they did.
 
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