Apple is NOT consistent at all....let's see... 3.5" used to be the perfect size and form factor for a smartphone to be comfortable and nice to use single-handed, then when the iPhone 5 came along, 4" is now the perfect "thumb" smartphone out there and 3.5" was well maybe a little too small.
The iPad used to be perfect sized at 9.7" and all competitor devices of smaller size would be DOA (Steve Jobs?), then the Google Nexus 7 came along, sold like hot pancakes and then and few months later....voilá...smaller is beautiful and the iPad Mini was now Apple's Benjamin at 7.9"...
Meanwhile 5" 1080p screen sized smartphones will be the new norm in 2013 and will Apple stay faithful by it's (new) 4" form factor wonder maintining a slight legacy consistency, or risk to launch a bigger sized iPhone that would certainly sell by the millions but would contradict pretty much everything Apple said so far? Tough decision...
It will not be the first time Apple non-directly retracts itself from an idea, path, statement, philosophy.
And the ads will dissapear quietly... and be sure, 100% sure, than in the real world nobody actually thought that the 5 was the "perfect size" just because of that ad that could have been done with so many sizes in the same way. Not everybody drinks the kool-aid.
WTF? Why would it be named "math". This is definitely not a real name.
I can't believe people are discussing this idiocy.![]()
23 pages and not 1 photoshop showing a 4.8" screen against a 4" screen. I'm disappointed in you guys.
looks like a desperate move
First thing I thought was "company in panic"
Apple is in a less than ideal space without what appears to be a clear decisive path going forward. Exacerbated by their hate for Google.
Recently I came across this which I feel is appropriate:
Tilde and Ember.js co-founder Tom Dale argues that Apple's biggest problem is that "Google is getting better at design faster than Apple is getting better at web services."
http://readwrite.com/2013/01/21/apple-forced-googles-hand-on-android
Agree...it'd be disastrous marketing policy for Apple to increase iPhone's screen size so soon, unless they roll out a new iPhone model in a slight different category, like Samsung did when it invented the phablet category with the Galaxy Note 1.
That's iPhoneiMax, with a curved screen. Movies during your morning commute will never be the same; with quasi-tetra-hedroscopic 12.1 surround sound of course.![]()
Size matters. Samsung sells because they are not afraid to go big
Bigger is better for a phone.
Smaller is better for a tablet.
The iPad mini is outselling the big iPad.
Size is important. You can still hold a 4.8" iPhone with one hand.
They will sell 5 million the first day.
I can't wait!
It will not be the first time Apple non-directly retracts itself from an idea, path, statement, philosophy.
And the ads will dissapear quietly... and be sure, 100% sure, than in the real world nobody actually thought that the 5 was the "perfect size" just because of that ad that could have been done with so many sizes in the same way. Not everybody drinks the kool-aid.
His direct quote is "It's not the consumer's job to know what they want."
I think he would agree that it's now clear that consumers know they want bigger screens.