Apple Said to be Phasing Out Third-Generation Apple TV

Discussion in 'Mac Blog Discussion' started by MacRumors, Sep 8, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is said to be in the process of phasing out the third-generation Apple TV, according to 9to5Mac.

    A source who spoke to the tech news site has indicated that Apple is pulling the device from its brick-and-mortar retail stores, with staff instructed to remove any remaining models from store shelves.


    The claim comes despite the fact that the third-generation device is still available to purchase under the TV heading of Apple's online store, albeit at the bottom of the section page, with the option to compare the model with the fourth-generation device also still listed.

    The third-generation Apple TV was released back in 2012 and received a spec bump the following year, but the model lacks the App Store native to tvOS, which also benefits from deep Siri integration and a touch-based remote that doubles as a controller.

    Article Link: Apple Said to be Phasing Out Third-Generation Apple TV
  2. entropys macrumors 6502


    Jan 5, 2007
    Brisbane, Australia
    I was wondering if we were going to get a UHD version of the Apple TV4
  3. jonnysods macrumors 603


    Sep 20, 2006
    There & Back Again
    When they get 4k content and a 4k device I'll get rid of my third gen
  4. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    I'm still using a 3rd gen. It does everything I need it to do.

    I can see myself keeping it for a long time too.
  5. decimortis macrumors 6502a


    Aug 28, 2007
    Same. We've had ours since 2012 and it continues to provide everything we need. We're not heavy aTV users: so long as it does YouTube, Netflix, and AirPlay, we're good.
  6. hipnetic macrumors 6502a

    Oct 5, 2010
    I still don't even know what the 4th gen does that my 3rd gen can't. Games? Ha.

    As far as apps are concerned, I don't think that there is anything the 4th gen does that an iPhone w/AirPlay + a 3rd gen can't do.

    Meanwhile, VUDU support is still awful. No native app and no AirPlay support.
  7. 73b macrumors regular


    Aug 22, 2014
    East Coast
    I have 2 3rd gens and a 4th. The 4th is faster and easier to use but the two 3s do everything I use my 4th for (Netflix, AirPlay). Not that I would ever buy another 3 now that the the 4th is available, so I'm not complaining.
  8. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    Same here, the 4th gen doesn't seem to offer a great deal extra for UK customers and the £10 price hike makes it even less appealing.
  9. err404 macrumors 68020

    Mar 4, 2007
    What the aTV4 does is more in potential. It allows other content providers to offer native apps w/o needing a special deal with Apple.
    However in reality, the aTV3 hits most of the big requirements for a streaming device.
  10. tennisproha macrumors 65816

    Jun 24, 2011
    I'm hoping this is more in line with an imminent Apple TV 5 release, as I mentioned in a previous post just a while ago:
  11. Stella macrumors G3


    Apr 21, 2003
    4k support wont happen until iTunes has 4k content.

  12. Brenster macrumors 6502a

    Jul 7, 2008
    Good grief! So, along with the iPhones and the Watches and accessories, Apple TV now goes up in price too? I wasn't aware that Apple TV was succeeding so wildly over Amazon's Fire TV & Fire TV Stick, Now TV and every other costs less, does more box out there.

    I love my 4th gen aTV, especially for movie rentals, NowTV, Netflix, YouTube and photo browsing but our Fire TV gets more use for better UK terrestrial content app support and also has Netflix. I know plenty of people with Fire TVs and sticks, Roku boxes, Now TV boxes etc and just myself with Apple TV. Guess it helps that the competition is significantly cheaper, even more so with the latest Apple price hikes.
  13. Loge macrumors 68030


    Jun 24, 2004
    Still using the 2nd generation here. Works fine for iTunes streaming and airplay.
  14. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    It looks like everything that runs on iOS received a price hike yesterday.
    --- Post Merged, Sep 8, 2016 ---
    I've still got one of those in the bedroom.
  15. Sasparilla, Sep 8, 2016
    Last edited: Sep 8, 2016

    Sasparilla macrumors 65816

    Jul 6, 2012
    Hopefully we'll see a gen 5 at 4k (with iTunes announcement at the time) with the Mac announcements.

    Wanting Apple to keep the 3's turned on for a long time though as I have one and don't see the 4 offering a compelling reason to upgrade.
  16. godrifle macrumors 6502


    Oct 20, 2003
    Fort Thomas, KY
  17. oldmacs macrumors 601


    Sep 14, 2010
    Very poor decision. The 4 is a big waste of money for many businesses who buy them, especially schools.
  18. tennisproha macrumors 65816

    Jun 24, 2011
    like what? the ATV 4 has always been $150. no hike there.

    edit: oh wait, are you saying in the UK…
  19. HobeSoundDarryl macrumors 604


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    It makes no business sense to add 4K versions for :apple:TV of up to EVERYTHING in the iTunes store before there is a 4K:apple:TV on which to play any of it. Hardware always must lead. Nobody can make $1 on software that runs on hardware that is not yet released to the public.

    The best you can hope for is a simultaneous release of some 4K versions of stuff to watch when Apple rolls out a 4K:apple:TV. And note: if you look through the iTunes store, there is still plenty of stuff without a 1080p version, though Apple went ahead and rolled out a 1080p :apple:TV way back in 2012. And if you look harder, you can find some stuff without a 720p version even though Apple rolled out a 720p capability in the very first :apple:TV way back in 2007.

    Again, hardware must lead and software "catches up" to what the hardware can do. Apple could easily launch a 4K:apple:TV without anything in the store available at 4K. It would play existing 1080p, 720p and SD versions to their very max... just as the "3" plays 720p and SD content to their max. However, once there are more and more 4K:apple:TVs in the wild, there is ever-greater temptation for Studios to test 4K content to see if they can make a buck with it. As is, no Studio can make a buck with 4K content for :apple:TV in the iTunes store today because there is no buyers already with 4K:apple:TVs.
  20. WBRacing macrumors 65816

    Nov 19, 2012
    I have four. They play Plex and can mirror my Mac. Job done, thanks!
  21. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
  22. vertical smile macrumors 68040

    vertical smile

    Sep 23, 2014
    One thing that should be added to these statements is that the ATV3 apps are superior to the ATV4 versions. Especially Netflix.

    Netflix on the ATV4 looks nice, but trying to navigate it is strange. Why do they not have genres anymore like the ATV3 still does?

    Also, YouTube on the ATV4 is horrible, it is very limited.

    The only improvements of the ATV4 version of apps, other than eye candy, is Hulu's load time is a little faster on the ATV4.
  23. TallManNY macrumors 601


    Nov 5, 2007
    About time to pull it.
    Also Apple TV 4 should get a CPU bump from its current A8 to the A9. Hopefully that upgrade will be out by October to get into the Christmas gift giving season.
    I will buy a new Apple TV for my second TV as soon as a new one comes out. It is a modest improvement of the 3rd generation for many of the most important things, but it is also a modest price.
  24. danieleilertsen macrumors regular


    Jun 1, 2016
    Oslo, Norway
    I am sure they will upgrade the chip to A10. If they are going for 4k they should go with A10.

    I think this will happen in october.

    Release of Sierra and macOS.

    Event with:

    Upgraded Macbook air, macmini, mac pro and apple tv. Then, ONE MORE THING

    Macbook Pro with amd gpu, kaby lake processer, new displey. Release date start of desember or late November.
  25. Rocketman macrumors 603


    They did have a bit of a currency collapse. :D

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