Apple Said to Be Targeting Fall 2014 Launch for 12-Inch iPad Focused on Enterprise

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Amid rumors of a larger "iPad Pro" perhaps arriving in 2014 with a larger display in the range of 12-13 inches, Evercore analyst Patrick Wang yesterday released a research report indicating that supply chain sources are indeed supporting the circulating claims.

According to Wang's sources, Apple is looking to launch a 12-inch iPad in the fall of this year, targeting enterprise with a new "hybrid" device intended to bridge the gap between tablets and notebooks. Wang believes that the larger iPad will unsurprisingly also include a new A8 processor from Apple that may be a quad-core chip, as well as increased storage.
Arriving in fall '14, Apple goes Enterprise with an 12" iPad. Powered by the A8 chip (perhaps 4C), this expands ARM's reach and, once again, transforms the traditional notebook market as we know it.

- Expect a 2-1 hybrid - think iPad + MBA - similar to how most iPads are used in the workplace and in the same spirit of MSFT's Surface.
Wang points out that bill-of-materials estimates peg the cost of the Intel processors used in the MacBook Air in excess of 20% of the machine's cost, while the ARM processors used in Apple's iPad represent only about 5% of total cost for high storage capacity models. The much lower pricing for Apple's A-series chips could allow the company to pose a serious threat to the business notebook market for those applications where a new and larger iPad would be appropriate.


In his note, Wang points out that Apple faces two primary challenges in penetrating the enterprise notebook market with a larger iPad. The first is storage capacity, with the current iPad maxing out at 128 GB, while the second is support for the full Microsoft Office suite that is entrenched in the enterprise market. Microsoft has been reported for some time to be working on a version of Office for iPad, and the most recent reports have indicated that it could arrive in fall of 2014 following completion of the "Touch First" interface for Windows earlier in the year.

Article Link: Apple Said to Be Targeting Fall 2014 Launch for 12-Inch iPad Focused on Enterprise
 

Goldfrapp

macrumors 601
Jul 31, 2005
4,908
5,767
I don't get it, is it 12 inches or the much-rumored 12.9 inches??

Huge difference.
 

wiz329

macrumors 6502a
Apr 19, 2010
509
96
I can't take any source seriously whose name is Wang.

I just start laughing.
 

AngerDanger

macrumors 601
Dec 9, 2008
4,487
20,073
What do Klingons and Apple have in common?

They're both targeting launches that focus on Enterprise.
 

4nNtt

macrumors 6502
Apr 13, 2007
292
6
Chicago, IL
It would be interesting if they could make an iPad with a builtin keyboard that slides out and pivots. If the batteries were in the keyboard section to change the weight distribution, it might work. The problem with all of the other hybrid tablet/laptops is that they are unbalanced with too much weight in the screen. Usually they have some sort of awkward kickstand to hold up the display. I bet they would need liquid metal to make a hinge strong enough for a complex sliding and pivoting keyboard... The combo might work if done right and Apple only does something if they can do it right. Of course a bigger iPad or a chrome book like device that runs iOS may make sense too.. They are getting lighter. It may be time to increase the size. Bigger iPads mainly didn't make sense before because they would be too heavy.
 

AutoUnion39

macrumors 601
Jun 21, 2010
4,890
941
I'm curious as to the price of a 12inch iPad. It would be dangerously close to the MBA.

They would have to lower the prices of the regular iPads across the range and slot the 12inch at the top.

If the iPad Mini became $199 regularly, the rest of the industry would be in a world of hurt.
 

-AG-

macrumors regular
Jan 24, 2010
109
5
Austalia
Seriously, Patrick Who???

Just because an analyst puts out a report, doesn't mean it's news worthy or accurate.

As off his claim about the cost of the processors. That's like saying the Mustang has a V8 motor that is more expensive than the one in a Hyundai I30.
The % difference to capacity of the storage in the device means nothing when the actual use of the device is different.
 

abowlby

macrumors member
Oct 7, 2013
69
29
Eastern US
I thought that Tim Cook made it abundantly clear that Apple wouldn't be heading in the "Surface direction" with their product line, because it ends up compromising both tablets and laptops when you do so. I swear he said that during the Mavericks unveil back in June or July.
 

V.K.

macrumors 6502a
Dec 5, 2007
577
245
Toronto, Canada
"2-1 hybrid"?! seriously? another analyst blowing smoke and reading tea leaves. what OS is this supposed to run? OS X? ZERO chance of that as OS X is absolutely not optimized for touch. ios? we already have that. so what's with this 2-1 crap?
 

mdelvecchio

macrumors 68040
Sep 3, 2010
3,117
1,056
- Expect a 2-1 hybrid – think iPad + MBA...in the same spirit of MSFT’s Surface.
nope. not. gonna. happen.

analysts...!

----------

Maxi Pad.
yeah dude -- no 13-year-olds have been cracking that stupid joke for the past few years or anything. nope, no sir, completely original....

and people wonder why techies are regarded as socially challenged, dateless mouth-breathers.
 

osx11

macrumors 6502a
Jan 16, 2011
825
0
"2-1 hybrid"?! seriously? another analyst blowing smoke and reading tea leaves. what OS is this supposed to run? OS X? ZERO chance of that as OS X is absolutely not optimized for touch. ios? we already have that. so what's with this 2-1 crap?
Who knows what Ive is going to do to OSX this year.
 

commander.data

macrumors 65816
Nov 10, 2006
1,009
97
In his note, Wang points out that Apple faces two primary challenges in penetrating the enterprise notebook market with a larger iPad. The first is storage capacity, with the current iPad maxing out at 128 GB, while the second is support for the full Microsoft Office suite that is entrenched in the enterprise market. Microsoft has been reported for some time to be working on a version of Office for iPad, and the most recent reports have indicated that it could arrive in fall of 2014 following completion of the "Touch First" interface for Windows earlier in the year.
It'll be very interesting if a directly enterprise focused iPad release by Apple gives Microsoft pause in releasing Office for iOS. On one hand, it could be taking advantage of the inevitable. On the other, it could be handing Apple the keys to Microsoft's enterprise kingdom.
 

Krazy Bill

macrumors 68030
Dec 21, 2011
2,985
3
Microsoft has been reported for some time to be working on a version of Office for iPad
Tim Cook: Hey Microsoft! Hurry with that version of Office for our device that we hope will kill yours and every other windows tablet out there.

Yeah right, that'll happen now. Geezus, Analysts are really stoopid.

Apple better polish up their PlaySkool version of iWork.
 

kas23

macrumors 603
Oct 28, 2007
5,627
291
Apple needs to realize that spin-offs of old, but successful, products does not equate to progress, innovation, or growth.

That said, there is a need for this product. I don't think these will be aimed at consumers, nor as a portable, but rather at the service industry who use iPads as "cash registers" or the like.
 
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