It used to be a no brainer, buy a macbook or an air. Now I am using an XPS 13 because I don't want a touchbar, I don't like the keyboard, and I don't want a 12 inch screen. It really was the simplest update ever to make, give the air a retina screen, thin out the bezels, and update the specs. I am not saying that the 12" macbook is not cool, but it cannot be my main device even if the keyboard was better. In the iPad space they have basically just been remaking iPad Airs but with updated specs and functionality. When you have a great product you should realize that and stay within it. Re-imagining the laptop is not always the best path when you already have near perfection.