In general, it's not bad. The problem is that we don't live in the "nice" world that many pro-choice people portray. It's a nasty, cruel landscape out there, and Apple has built up a business model that delivers a safe, trusted user experience. This model has worked extremely well and kept many less-technical people safe (from themselves).
Change is needed, though. Given the volume, Apple should be held to account for continuing to charge nearly 1/3 of a purchase price (30%) as a commission fee, especially for in-app purchases that cost Apple nil.