Apple Says Future iPads Could Feature Landscape Apple Logo

[MacRumors]

French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads.

While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape orientation with a keyboard attached, which results in the Apple logo appearing on its side. Apple even moved the front camera to the longer right-side edge on the new iPad Pro and iPad Air models, so that it appears at the top-center when the devices are in landscape orientation.

With landscape usage becoming increasingly popular, Apple product designer Molly Anderson said a landscape Apple logo is a possibility on future iPads.

"I think it could change," said Anderson, per a computer translation of the French-language interview. "We are thinking about it. The iPad has long been a product that is used in portrait mode, but we are using it more and more in landscape mode."

On the software side, Apple already began showing the Apple logo that appears when an iPad is booting up in a landscape position starting with iPadOS 14.5, when the device is in landscape orientation. With Apple seemingly open to making the change on the hardware side too, it will be something to look for on future iPads.

Article Link: Apple Says Future iPads Could Feature Landscape Apple Logo

 

[DMG35]

Makes sense. They are going all in on the landscape use of the device. Might as well make the logo positioned the same way.

 

[arcite]

Steve Jobs rolling in his grave.

iPad was supposed to be a creative tool.....ended up as a glorified netflix/youtube/gaming tablet.

 

[xxFoxtail]

Give us another USB-C port too.

 

[sniffies]

To do that, Apple will need the power of M5.

 

[jlc1978]

It's about time.

Such poor design - the logo I never see when using my iPad and is covered by the Magic Keypad case is in portrait instead of landscape.

 

[theluggage]

Steve Jobs rolling in his grave.

Well, rotating by 90 degrees, at least…

 

[gpat]

Steve Jobs rolling in his grave.

iPad was supposed to be a creative tool.....ended up as a glorified netflix/youtube/gaming tablet.

Actually his idea was to make it a consumption device. Tim Apple made it a creative tool with the introduction of the pencil, which was dreaded by His Steveness.

 

[nuff_said]

Why just not doing it this year? I hope this isn’t a cheap way to differentiate between models Apple is going to use for future versions of the iPad.

 

[Sippincider]

Why not use an e-ink display so the logo is correct regardless of orientation?

 

[Burger Thing]

The Apple Logo should be printed on an AI controlled disk so it is always upright, no matter if the iPad is held in portrait or landscape mode. Now THAT would be real innovation.

/s

 

[rosuna]

This is innovation!

 

[DocMultimedia]

I still miss the lit up logo on the old Macbook Airs. I still use my 2013 Air as my in house media server.

I'm willing to say my iPad is in landscape mode 95% of the time. I can't actually think of a single thing I use in portrait mode. Hmm.

 

[Sippincider]

With landscape usage becoming increasingly popular

Been using them in landscape since 2010...

 

[TVreporter]

Use a light up logo that rotates when you turn the iPad!

Tim can tack on another $500 to the price!

 

[Ultracyclist]

I’d keep it in portrait. To me it makes more sense. If I look at my own use, the times I take my iPad out of the Brydge case, I (want to) hold it in portrait.
This also means that it‘s logical to have the cases have their logo in landscape.

 

[pgiguere1]

I still like portrait. I'd be interested to know what % of iPad usage is done in landscape vs portrait.

It seems people liking portrait are a minority, seeing how recent iPad Pro reviews all celebrated the front camera moving to "the correct side", suggesting everybody uses landscape nowadays. It certainly is "the correct side" if you use a keyboard case, which many reviewers seem to do. Not sure about the general population though.

I personally use a 13" iPad Pro. No keyboard case, almost always handheld, one app at a time. Portrait orientation generally shows more content on the web. The 13" is large enough that websites can display in full-width in portrait, while offering a lot more vertical space than landscape would. And when you don't have an external keyboard, the on-screen keyboard takes a lot of vertical space as well.

A lot of apps also don't take full advantage of the full size of large iPads, feeling a bit like "blow-up phone apps" still. These apps seem to generally display content better in portrait, with landscape tending to have more useless whitespace / stretched out UI elements. For example, Apollo, one of my most-used apps, is like that.

 

[GMShadow]

Actually his idea was to make it a consumption device. Tim Apple made it a creative tool with the introduction of the pencil, which was dreaded by His Steveness.

Steve was around when they introduced the keyboard dock. He wouldn’t have had a problem with the Pencil either.

 

[dustin_]

genuinely could not care less one way or the other

 

[Johnnyponken]

I still miss the lit up logo on the old Macbook Airs. I still use my 2013 Air as my in house media server.

I'm willing to say my iPad is in landscape mode 95% of the time. I can't actually think of a single thing I use in portrait mode. Hmm.

So when you are surfing the web, you are holding it in landscape?

 

[Sippincider]

The Apple Logo should be printed on an AI controlled disk so it is always upright, no matter if the iPad is held in portrait or landscape mode. Now THAT would be real innovation.

Careful or they'll engineer a separate logoOS subsystem!

 

[jb310]

Landscape orientation logo on a product that's traditionally held in portrait? 🤔

 

[tuckerjj]

iPad was supposed to be a creative tool.....ended up as a glorified netflix/youtube/gaming tablet.

Not originally. The iPad was introduced as a third device in between the Mac and iPhone, which aimed to do some tasks better than either. Here’s the original list of tasks.

 

[Bug-Creator]

So a reporter asked a question about a pointless detail, got a "maybe" and all you are raving about it like some tried to make a big deal off it?

 

[The Samurai]

What we've all been waiting for....