Apple Says 'Great Ideas Start on Mac' in Ad Voiced by Dr. Jane Goodall

[MacRumors]

Apple today shared a new "Great ideas start on Mac" ad, voiced by the late Dr. Jane Goodall, the well-known British ethologist and conservationist.

Here is what Goodall says in the ad:

Every story you love, every invention that moves you, every idea you wished was yours, all began as nothing. Just a flicker on a screen, asking a simple question: What do you see?

Apple's video description on YouTube:

From groundbreaking discoveries to award-winning films — all of it starts from nothing. Endless possibility is waiting, what will you make with it? Great ideas start on Mac.

Ad Age shared a quote from Tor Myhren, Apple's Vice President of Marketing Communications:

This campaign celebrates the hardest and most mysterious part of a great idea—its origin: how something is created out of nothing, from a blank canvas. It's remarkable how many of the world's great ideas started on a Mac. This work salutes these ideas, and everyone who tries to make more of them.

Goodall passed away earlier this month, at the age of 91.

Apple CEO Tim Cook paid tribute to her remarkable life:

Jane Goodall was a groundbreaking scientist and leader who taught us all so much about the beauty and wonder of our world. She never stopped advocating for nature, people, and the planet we share. May she rest in peace.

Article Link: Apple Says 'Great Ideas Start on Mac' in Ad Voiced by Dr. Jane Goodall

 

[picpicmac]

Nothing quite like a timely commercial.

 

[Innovati0n]

Nothing quite like a timely commercial.

Hey the ad says "start here". Never said anything about finishing.

 

[macaddiict]

Tacky timing, Tim.

 

[madmin]

Is this the new Siri voice... starting here 😆

 

[hagar]

Tacky timing, Tim.

the timing does indeed feel off.

And why no reference to the legacy of Jane? I'm sure she used computers in her groundbreaking work.

 

[Innovati0n]

Tacky timing, Tim.

Because she passed away recently? Pretty sure that's exactly why they are releasing it. As a tribute to her.

 

[klasma]

Never let a dead body go to waste.

 

[verniesgarden]

what's interesting is the Mac didn't have "glass" on it so that assumes it was an old ad that might not have been used.

 

[turbineseaplane]

If anyone here has seen the movie Michael Clayton ..

This Apple AD gives me major "U-North" vibes...

 

[Apple-achian]

Apple's humanistic values are why they are the leading brand in the world.

 

[leman]

For a second there I thought that they AI-spoofed her voice to promote the Mac. Almost got me

IMO, a nice, classy ad — kudos to Apple's marketing department.

 

[tomtad]

Can someone explain why Pages, featured in this ad, has STILL not be updated for Liquid Glass?

 

[RumorConsumer]

Except it doesnt go anywhere because the software f****** crashes and hangs before it can come out.

 

[therunningman]

Didn't she advocate for the elimination of the human population down to like 450 million people?

 

[ignatius345]

Because she passed away recently? Pretty sure that's exactly why they are releasing it. As a tribute to her.

That's one way to look at it. But this is also a commercial message, designed to draw in people who appreciate her work and persuade them to buy things. They're drawing a very explicit line between Goodall and owning a Mac.

 

[ignatius345]

Can someone explain why Pages, featured in this ad, has STILL not be updated for Liquid Glass?

IMO that's a feature, not a bug

 

[turbineseaplane]

Because she passed away recently? Pretty sure that's exactly why they are releasing it. As a tribute to her.

One can (and should) do a tribute to her that isn't also a Mac AD.

 

[switz]

Folks, this is called "creative sales". Not necessarily in good taste, but creative.....

 

[BuffyzDead]

Well done, Apple !

The ad works because it holds you there, ...right through, to the end.

Marketing 101

 

[dannyyankou]

It’s funny that Pages hasn’t been updated with Liquid Glass yet, but Word has beaten them to it.

But I love Jane Goodall

 

[bladerunner88]

If anyone here has seen the movie Michael Clayton ..

This Apple AD gives me major "U-North" vibes...

Damn! now Ama gunna have to Watch it again....Thanks

I'am not the Guy you Kill...

 

[turbineseaplane]

Damn! now Ama gunna have to Watch it again....Thanks

Such a great movie. I did a re-watch of it a few weeks ago, so this was top of mind.

Amazing cast and also probably the most prominent of the final production credits for the great Sydney Pollack who passed in 2008.

 

[gregoryfu]

I think this is disrespectful. If you want to do a tribute to John Goodall, that would be great, but don't tie it to an ad, especially an ad that could be construed by simple minds as a Goodall endorsement of Apple.

 

[turbineseaplane]

I think this is disrespectful. If you want to do a tribute to John Goodall, that would be great, but don't tie it to an ad, especially an ad that could be construed by simple minds as a Goodall endorsement of Apple.

Agree totally.

Only thing worse would be an Apple Eco-gaslighting AD defending carbon credits to offset mineral extraction in an area impacting natural animal habitat or something along those lines.